China's "Singles Day" Is the World's Biggest Online Shopping Blitz

hackingbear writes "While the Cyber Monday after Thanksgiving is the busiest online shopping day in the U.S., it pales in comparison to China's Singles' Day on November 11, which started out in the 1990s as a protest to Valentine's Day. Sales on Singles' Day last year for Alibaba Group, China's biggest e-retailer, totaled more than $3.1 billion, doubling the $1.5 billion spent by U.S. consumers on Cyber Monday in 2012. This year, Alibaba's two ecommerce sites, Tmall and Taobao Marketplace, are expecting sales of at least $4.9 billion."

Comments

Re:How is this a protest?

[Bigbutt]

No worse than "Mother's Day" or "Father's Day", both started to honor parents but promoted by commercial industries. All started out as a celebration but all plus Thanksgiving (Black Friday) and Christmas have become outlets for crass commercialism.

[John]