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Tesla Planning an Electric Pickup Truck, Says Elon Musk

cartechboy writes "Tesla Motors CEO Elon Musk says the company will make an electric pickup truck to compete with America's best-selling Ford F-Series pickups. Musk made the comment yesterday at the end of an interview at a tech conference in New York. Surrounded by questioners, Musk was asked if Tesla would ever make commercial fleet trucks (like for UPS or Fed Ex) and he responded that a consumer truck would be the company's best answer, because America's pickup truck sales numbers don't lie — that's what buyers want, and if Tesla wants to replace the most gasoline miles possible, that's what they should build. Musk said it will be about five years before the company builds its pickup however, giving it time to focus on another hurdle: breaking into the pickup market. Texas is where trucks rule, and Texas, as we know, is the Bermuda Triangle for Tesla." That also gives me five years to save up for one, and (just maybe) five years for Ford, et al to jump in, too.

21 of 293 comments (clear)

  1. Ford by wiredlogic · · Score: 5, Informative

    and (just maybe) five years for Ford, et al to jump in, too.

    Ford has already made an electric Ranger.

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    1. Re:Ford by 93+Escort+Wagon · · Score: 5, Funny

      Ford has already made an electric Ranger.

      So can we refer to that as a Power Ranger?

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    2. Re:Ford by Algae_94 · · Score: 3, Informative

      A lot of it is related to CAFE regulations. The newest CAFE regs are based around a vehicles footprint size - the area enclosed by a rectangle with the wheels as vertices. This is also why full size trucks with regular cabs and short beds aren't really a thing anymore. They need the larger footprint provided by a longer bed.

      Basically larger vehicle footprint = lower acceptable fuel economy. The Rangers and other smaller trucks could easily be redesigned to meet the new standards, but they don't sell in large enough volumes to warrant the R&D expense.

      Funny enough, these midsize trucks sell very well outside of the US. This is why Ford still makes a Ranger for those markets. In the US, you have Toyota Tacomas, Nissan Frontiers, Honda Ridgeline, and maybe next year the Chevy/GM Colorado/Canyon will be brought back.

    3. Re:Ford by NormalVisual · · Score: 3, Interesting

      This is also why full size trucks with regular cabs and short beds aren't really a thing anymore. They need the larger footprint provided by a longer bed.

      Actually, what I see more than anything are short-beds with a full 4-door cab, instead of the extended cabs with small suicide doors that were popular for many years (one of which I own). The 4-door cab/short bed is a good compromise between hauling capacity and passenger comfort, and without the parking headaches of a full 8' bed.

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  2. The main issue with an electric pickup... by PhantomHarlock · · Score: 5, Insightful

    ...is towing capacity. The tremendous torque would make it no problem for power, but range is a huge issue. Buzzing around town light, no problem. But the traditional use of a full size pickup to haul boats, toy haulers, travel trailers and 5th wheels long distance would probably garner almost nonexistant range due to the wind drag and weight. It's hard enough to make that equation work with diesel and gas - I take a significant hit when hooking up the toy hauler trailer.

    So you would have a choice of a gas vehicle that will do all those things, or an electric vehicle that is probably only good for short hauls or not towing, and then needing still another vehicle to do towing. A hybrid is a better case for that use, as long as the power is there when you need it.

    For all those people that drive them only for a status symbol but don't actually make use of them, then that might be a good market for them.

    I use my 7.3L turbodiesel about once a month to pull heavy things like god intended it to, and the rest of the time I'm in my 30MPG car.

    1. Re:The main issue with an electric pickup... by type40 · · Score: 4, Funny

      In the modern American automotive market place it has become a minor sin to have your vehicle feel burdened. I had a friend that "had" to sell his 2007 Chevy 1/2 ton for a 3/4 ton because the half dozen times a year he pulled his boat and trailer the truck "strained". The boat and trailer combo was about 6000 lbs. I had to question him on it because I pulled his boat and trailer a few times with my 1997 Dodge 1/2 ton. I pointed out that my truck (with its less powerful engine, stock brakes, and decade old suspension) pulled it just fine as far as I was concerned. He was basicly upset that when he went to merge onto the highway the truck didn't accelerate like it did unloaded. I pointed out that while 6000 lbs was a substantial portion of his towing capacity it was nowhere near the limits of his truck and he should expect it affect the handling. But he was unswayed so back to the Chevy dealer he went and dropped several thousand dollars on a truck with a V8 turbo diesel. The thing that shocked me though was that among his peers in his upper middle class suburban neighbourhood, his decision was seen a perfectly sensible. They were shocked that he would even attempt to use a 1/2 ton to pull anything more substantial than a pair of jet skis.

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  3. Trucks in Texas by intermodal · · Score: 5, Insightful

    I think range will be one of the bigger issues in Texas. Many truck owners put on a lot of miles, especially out in rural areas. You don't generally have the option to recharge inplaces like Vernon, TX, Post, TX or Detroit, TX. And I don't see it as likely in the near future. And these will be particularly tough to sell to anyone who uses them for hunting and such activities, since the destinations are frequently remote.

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  4. Convince the Truck Buyers by Ravaldy · · Score: 3, Insightful

    Nissan and Honda have tried to break into the truck market for years but the market is not the same as the car market. Truck buyers are hard to sway away from what they know, love and trust. Ford lovers don't buy Dodge and vice versa.

    With electric engines torque won't be a problem but will reliability and durability be issues?

    If Tesla succeeds at making a durable truck that gets at least 300 - 400 miles with a decent load capacity, a price tag to compete and more power, I can see some changing their preferred brand.

  5. Re:market by fuzzyfuzzyfungus · · Score: 3, Insightful

    You probably won't sell them on green-meadows-and-chirping-birds; but (based on the number of insufferable 'our truck uses Butch Power Technology, just like the Hoover Dam, and is made of Steel, just like Big Submarines' advertisements I've endured recently) people who buy trucks like power.

    And, if there is one thing electric motors do very, very, very, well, it is torque. Especially if starting a heavy load from a dead stop, the comparison is hardly fair.

    It probably doesn't hurt that (particularly among vocational users of pickups), more than a few of them are called upon to deliver a fair amount of cargo, than sit there, potentially charging, while the occupants do construction things or such with the cargo.

  6. Hard market to break into by confused+one · · Score: 3, Insightful

    Several manufacturers have gotten out of the U.S. small truck market recently. Ford and Dodge both dropped their small and mid-size offerings due to falling sales in the small truck arena. It's a hard market to break into and there's a lot of brand loyalty among the consumers.

    1. Re:Hard market to break into by PhantomHarlock · · Score: 4, Interesting

      A large factor in the derth of small pickups is the chicken tax, the stupidest protectionist law still on the books.

    2. Re:Hard market to break into by Tailhook · · Score: 3, Interesting

      So the tax has been in place for 48 years but only recently caused manufacturers to drop these product lines....?

      That doesn't actually make sense. Here is something that does;

      Light trucks are now tallied as cars in the fleet average for the purposes of CAFE fuel economy regulation. Manufacturers can't make historical quantities of these vehicles because they hurt they average too much, so they've reduced production. Naturally, prices climb due to lack of supply.

      Light trunks are low margin products for budget conscience buyers, so as prices climb buyers vanish, some heading to used car lots. Manufacturers can see the writing on the wall for light trunks and they're pulling out.

      "Because of the new CAFE guidelines, the most fuel-efficient segment for pickup trucks, the small ones, aren’t going to be available in the U.S. market."
      — John Krafcik, president and chief executive officer of Hyundai Motor America

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  7. Re:If UPS/FedEx use this technolgy in their trucks by Ravaldy · · Score: 5, Insightful

    I guess we should have stopped taking flights in Boeing air planes after they had electrical fire issues right?

    If everybody was as negative as you are towards progress we would still be trying to figure out how to contain fire.

  8. Squandered Research by ScottCooperDotNet · · Score: 4, Informative

    Like GM, Ford also squandered its early technology in the EV area.

    Ford Ranger EV, 1,500 produced, model years 1998–2002.
    GM EV1, 1117 produced, model years 1996–1999. They also had the small truck S-10 EV variant.
    Toyota RAV4 EV was produced from 1997–2003, and is now back in production with Tesla.

    Is anyone surprised that a Japanese company had longer foresight than the American ones? Thank you Wall Street.

  9. Re:market by mlts · · Score: 4, Insightful

    I can see this selling to rednecks. Even they are going solar as opposed to having to deal with the grid.

    A Tesla truck has a lot of nice advantages that would be useful, especially for rednecks:

    1: Max torque at 0 RPM. This can be extremely handy.

    2: No fuel needed, which is a good thing as there is a growing off-grid mentality. Even if the truck trickle charges on a 120VAC, 20A connection via a set of solar panels, it still will be useful. With a larger solar or wind array, a 440VAC charger can be used. Of course, with a redneck, they just sling a generator in the back if worried about range.

    3: There is also a very useful feature of an electric pickup truck. Stick an inverter on the batteries, and you have a very large battery for running electric equipment and no obnoxious generator noise.

    4: There are times when one idles a pickup truck due to needing heat or A/C. Idling an electric car takes up 0 fuel other than what is used for accessories.

    5: Less noise and smell... easier on animals.

  10. Re:market by immaterial · · Score: 3, Insightful

    Where the hell did you get half the shit you're arguing against? He said a number of people who use pickups for work use them to haul their equipment and materials to the job site, whereupon they use that stuff in the course of their jobs while the truck sits there. Sounds like every contractor, plumber, electrician, and handyman I've ever met. What exactly was your problem with that concept?

  11. Sure, I'd Buy One by CanHasDIY · · Score: 4, Funny

    .. Presuming it has at least a 1500 lb weight rating, can tow 30,000 lbs, all while maintaining a range of 250+ miles. Oh, and I'll need to be able to go from 0% - 100% charge in less than 30 minutes (preferably less than 5).

    In rural Missouri.

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    1. Re:Sure, I'd Buy One by DocSavage64109 · · Score: 3, Insightful

      Solution: Diesel-Electric - just like they put in trains.

  12. Re:market by Kilo+Kilo · · Score: 3, Insightful

    I've never seen this as an issue and I live in a rural area with a horrible economy. I don't know where they get the money for it, but every stereotypical redneck around these parts is driving some beater getting 12mpg's or less. And they're always driving. When the nearest everything is a 20-min drive, you think they'd try and combine trips, or stay home more often...nope.

    That said, pickup truck != redneck.

  13. Re:market by adolf · · Score: 3, Informative

    Point 2 isn't feasible. unless some new undiscovered technology is found, all EVs suffer from reduced battery life the more the batteries are recharged. To get maximum battery life, you need recharge them when they are almost drained and bring them to a full charge.

    This is a myth. Please stop presenting it as fact.

    Indeed, what you describe is the very worst way in which you can treat any rechargeable battery.

  14. Re:market by bledri · · Score: 4, Informative

    Tesla, itslef states that battery life is dependent on the number of charge/discharge cycles and reccommends against frequent charging when the battery is relatively "full."

    Citation please, because the Model S Owner's Manual says the exact opposite:

    The most important way to preserve the Battery is to LEAVE YOUR MODEL S PLUGGED IN when you’re not using it. This is particularly important if you are not planning to drive your Model S for several weeks. When plugged in, Model S wakes up when needed to automatically maintain a charge level that maximizes the lifetime of the Battery.

    There is no advantage to waiting until the Battery’s level is low before charging. In fact, the Battery performs best when charged regularly. Never allow the Battery to fully discharge

    Maybe the confusing is with the MAX charging option. As part of its battery management, Tesla intentionally does not charge to 100% unless you explicitly request it on the charging menu. People on the forums are still getting over 200 miles on the standard charge. With the MAX charge they're getting over 250 miles and the common practice is to use MAX for road trips. As long as you are using the standard charge settings, you can plug it in all the time and not worry about it killing the battery.

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