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How MOOC Faculty Exploit People's Desire To Learn

RichDiesal writes "Just as businesses try to make something off of massively online open courses (MOOCs), so do the faculty running them. But instead of seeking money, MOOC faculty seek something far more valuable: a cheap source of data for social science research. Unfortunately, the rights of research participants are sometimes ignored in MOOCs, and successful completion of courses are sometimes held hostage in exchange for mandatory participation in research, as in this case study of a Coursera MOOC. Such behavior is not tolerated in "real" college courses, so why is it tolerated in MOOCs taught by the same faculty?"

23 of 115 comments (clear)

  1. Sounds . . . by Mitchell314 · · Score: 4, Insightful

    Sounds like somebody has an axe to grind

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    1. Re:Sounds . . . by Anonymous Coward · · Score: 4, Informative

      Sounds like somebody has an axe to grind

      He writes and sells books - http://www.amazon.com/Step-Step-Introduction-Statistics-Business/dp/1446208214
      MOOC's bypass the need for the books he sells.

    2. Re:Sounds . . . by Mr.+Slippery · · Score: 5, Informative

      Sounds like somebody has an axe to grind

      Good. Grind it to a fine edge and cut these fraudulent mofos down. MOOCs in general are 90% scam, nothing more than taking the old idea of a correspondence course and adding the phrase "...on the inernet!", and this one specifically is clearly engaging in unethical behavior:

      For example, in Week 4, the assignment was to complete this research study [link to a SurveyGizmo questionnaire about your gaming habits], which was not linked with any learning objectives in that week (at least in any way indicated to students). If you didn't complete the research study, you earned a zero for the assignment. There was no apparent way around it.

      In my experience on one of the human subjects review boards at my university, I can tell you emphatically that this would not be considered an ethical course design choice in a real college classroom.

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    3. Re:Sounds . . . by blue+trane · · Score: 2

      It's funny how the guy first says "certificates are worthless" then gets mad because he's asked to do something he doesn't want to do to get the worthless reward. What does he lose by not doing the survey?

    4. Re:Sounds . . . by DriedClexler · · Score: 2

      Ethical: put you in undischargeable debt equal to twice your future year yearly income as a precondition to being taught and having the university vouch for your completion.

      Not ethical: Require you to take a survey in order to get a certificate of completion in a free, unaccredited course.

      ???

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    5. Re:Sounds . . . by Obfuscant · · Score: 2

      Which is... Well absurd when you think about it.

      Not really. They're selling you a data plan with a price based on some assumptions about usage patterns. If you're tethering something, or serving as a NAP for other people, you're using more data.

      But it's somehow legal.

      As well it should be. It's a private contract between you and your service provider. They should be free to offer you service, just as you are free to decline to buy from them. Government intervention isn't always required, nor is it always a good thing. Personally, I think if you agreed to not tether your device to get service, you should respect that and not tether your device.

      It's tantamount to having a toll road forbid anyone from using their road because they passed over a bridge a few miles back

      No, it's more like you driving your 18 wheeler on the toll road and expecting to pay the automobile rate. Or you getting a motel room at a single rate and having 20 of your friend stay over with you. Where you had your phone before or which motel you stayed at last night isn't relevant.

      but as I said before, this illustrates a greater point. And that's that we like to find excuses to find ways around rules to partake in exploitative behavior.

      Yes, people like to find excuses to get around rules, even rules they agreed to abide by in order to get what they are trying to get around in the first place. Human nature.

      The question of it being right or wrong never even entered into their minds; instead it's, "Can I get way with doing this?"

      They aren't trying to "get away" with anything, they're trying to keep from having to massively increase capacity for people who are paying the lowest rates and using the most data.

      Should they invest in infrastructure to improve service? As a customer, I say "of course". Is their hesitancy some grand plot to keep their jackboots on the throats of the people? No, not really.

    6. Re:Sounds . . . by wonkey_monkey · · Score: 4, Funny

      Well you can't expect to get by with just learning about standard deviation. You need to upgrade to enterprise deviation if you're going to get anywhere in business.

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  2. Because MOOCs aren't experiments by Anonymous Coward · · Score: 5, Interesting

    If it was a real experiment, they'd have to have an ethics review and all the details of the research would have to be disclosed to the participants. Since this is not happening, any data derived from the MOOC "research" is not ethically sound, probably completely invalid from a social science perspective, and should probably get Coursera in trouble with certain academic circles.

    1. Re:Because MOOCs aren't experiments by JanneM · · Score: 2

      Any research like this you will need to show you have IRB approval (or some equivalent) in order to get it published. No reputable journal will accept your paper unless you have it.

      But if this is not academic research but marketing research for hire then it's different. No intention to publish so no ethics approval needed.

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  3. Quid Pro Quo by james.paul.white · · Score: 5, Insightful

    It's tolerated for the same reason "free" services such as those provided by Google, Yahoo!, Facebook, and most any other important social media company display ads and do data mining on visitor and subscriber behavior. The research being conducted with the data collected in MOOCs is one of the most socially valuable results possible since it leads directly to better education for the world. As Andrew Ng has stated plainly, his primary concern in participating in Coursera is delivering the best education possible to the world's poorest people. Coursera A/B tests most every aspect of the student learning experience and makes decisions based on what results in the best student learning outcome. Exactly what better system are you proposing?

  4. Re:Happens in real classes too by immaterial · · Score: 4, Informative

    Because you also had the alternative option of writing an essay, or some such thing (but the experiments were far more interesting than writing yet another essay; who'd choose an essay?). I've never seen a psych department that doesn't offer alternatives, for this very reason. You can't force participation.

  5. Do what I do by musth · · Score: 2

    Fuck with their data. Give them false answers and rub it in.

    I almost never answer online marketing surveys truthfully, particularly when they are required for something they shouldn't be required for. It should be no different when academia does it.

  6. Re:that's lot of lazy teachers by Immerman · · Score: 5, Insightful

    I think it's pretty obvious to everyone that a MOOC is going to be an inferior experience to a physical lecture and TA-led study sessions. On the other hand it's drastically better than the "no education" you could alternately get for the same price. And if you have an axe to grind against 50,000:1 ratios, are you volunteering to teach at more reasonable ratio in southern Africa or India at local wages?

    As far as the lecture itself goes, frankly I would be surprised if 50,000:1 were notably worse than the 500:1 you sometimes see in intro courses, or even a 50:1 ratio. Once the class is too large for the professor to meaningfully engage with students individually then what does it matter how many extra eyes are watching?. It might even be better given the quantized feedback and sample size, and the fact that you can actually read the "blackboard" comfortably. Not to mention immediately back up and repeat any bits that confuse you.

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  7. Free is never really free by ilsaloving · · Score: 4, Insightful

    Going to a brick and mortar univerrsity will cost you tens of thousands of dollars. How much do MOOCs cost you? Most likely the cost is zero.

    As someone who needed to spend years crawling out of my university debt, you would need to use an electron microscope to see the size of the violin I'm playing right now.

    Nothing in this world comes for free, nor should it. If you don't like it, then do without, you bloody self-entitled cheepskates.

  8. Misses the point by Smallpond · · Score: 2

    From the article: Instead of paying new employees during an onboarding and training period, business can now require employees to take a “free course” before paying them a dime.

    The next step is when companies start suggesting the problems they would like to have solved for course credit. The course is "free" to the participant,but somebody is paying the bills, and that somebody expects to get something of value.

  9. simple answer by binarstu · · Score: 3, Interesting

    From the original post: "Such behavior is not tolerated in "real" college courses, so why is it tolerated in MOOCs taught by the same faculty?"

    TFA answers the question quite nicely: "Despite a couple of years of discussion, the question of monetization remains largely unresolved. MOOCs are about as popular as they were, they still drain resources from the companies hosting them, and they still don’t provide much to those hosts in return." Good or bad, it's an attempt to try to get something useful in return for the effort it takes to create a MOOC course. It's as simple as that, and there's no reason to read anything more sinister into it.

    And let's not hyperbolically describe this as "holding the users hostage," okay? Users are free to leave the course whenever they want -- hostage situations don't usually work that way.

  10. You are the product by Gavrielkay · · Score: 2

    Didn't someone point out that if you're getting something for free, you probably are the product? In the same way that Facebook happily sells your personal information to advertisers, these professors use your information for their own benefit. If you get something for (nothing | less than full price) it's probably in exchange for something else.

  11. What college did you go to? by thepainguy · · Score: 3, Interesting

    "...successful completion of courses are sometimes held hostage in exchange for mandatory participation in research, as in this case study of a Coursera MOOC. Such behavior is not tolerated in 'real' college courses..."

    Signing up for one or more experiments was a requirement of every undergrad psych class I took.

  12. Re:Same as Face-to-Face by penix1 · · Score: 2

    So then you wouldn't have too much of a problem when I give you nonsensical answers to your questions on your "required" questionnaire? The major difference is in traditional class there is oversight (ethics boards) that is non-existent in MOOC and the ability to opt out of it. As TFA states, students were required to populate a database essentially doing the researcher's work. Again, what is to say that I won't just throw all kinds of garbage in that? Then what value is that research when thousands do the same given the scale MOOC is talking about?

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  13. Put me down as 'author has axe to grind' by tipo159 · · Score: 2

    I took that first Thrun/Norvig pre-Udacity AI course. I have been taking one or two Udacity or Coursera courses per season since they started up. Before any of this, I was watching Stanford courses on iTunesU. Sometimes I complete the course. Sometimes I don't. But I almost always get something out of the courses. I am a mid-senior software engineer, but I still have plenty to learn.

    I have never been the kind of student who approached the professor outside of class, so I think that MOOCs are fine (I barely even use the MOOC forums.) Most of the problems that I have found with the MOOCs could have just as easily been a problem with an in-person course.

    For example, I recently took a Coursera Social Psychology course. It started off very interesting, but, about halfway through, it seemed clear to me that the lecturer had an agenda and the course veered into promoting the agenda (plus a little "help me refine some psychology software that I have been developing") over education on the topics. Since I was more than halfway through I finished watching all of the lectures, but found myself rolling my eyes more and more frequently. But, I have seen that kind of thing in in-person courses, as has my perpetual grad student brother.

    I have applied for the Udacity/GATech Online Master of CS program. If I get in, since I will be paying money, I will take it more seriously than I have the other MOOCs that I have taken.

  14. Couldn't disagree more! by eatvegetables · · Score: 5, Insightful

    I have surveyed several coursera courses and completed a couple. Being a Comp Sci, telecoms professional, I derived tremendous value from Coursera material related to these disciplines. Only cost is my time. The video lectures are gold. Most classes that I've seen are project based. Learning is doing. In general, I've found that course difficulty usually floats somewhere between college senior and first year grad student. Some are just insanely hard. One has to accept that one bit of important material is missing, proofs. Just no way to auto-grade them, in general. I haven't seen anything to complain about.

    1. Re:Couldn't disagree more! by jrminter · · Score: 2

      I, too, have taken three Coursera classes for credit and done all the work. All three were well worth the effort. One was a teaser program for an expensive masters sponsored by the University. That was clear and did not diminish the value. Another was the first offering and was experimenting with peer grading. There were many problems with peer grading, but that did not diminish the value. I respect all three of the instructors and benefited greatly from the work and interaction.

      One must have reasonable expectations of MOOCs. Much of the data mining is actually designed to benefit students. Andrew Ng and Daphne Kohler have written about how valuable the large sample size is for detecting conceptual misunderstanding from wong quiz answers to give appropriate automatic feedback. Two of my classes had over 10,000 participants. Compare that to the typical size of less than 200 at most universities. Seems to me that both faculty and students benefit from such research - faculty from publications and name recognition and students from better instruction.

  15. Two Legs Good, Four Legs Better! by meehawl · · Score: 2

    The research being conducted with the data collected in MOOCs is one of the most socially valuable results possible since it leads directly to better education for the world.

    This scans like marketing newspeak. Astroturf?

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