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Electric Cars: Drivers Love 'Em, So Why Are Sales Still Low?

cartechboy writes "The electric car challenge is what insiders call "getting butts in seats" — and a lot of butts today still belong to humans who are not yet buying electric cars. The big question is: Why? Surveys show drivers are interested in electric cars--and that they love them once they drive them. EVs also cost less to maintain (though more to buy in the first place) and many experts say they're simply nicer to drive. So what's the problem? Disinterested dealers, uneven distribution, limited supplies, and media bias are some potential challenges. Or maybe it's just lousy marketing--casting electric cars as a moral imperative or a duty, like medicine you have to take."

26 of 810 comments (clear)

  1. 2 Words by Rhyas · · Score: 5, Informative

    Infrastructure

    Range

    1. Re:2 Words by JoeMerchant · · Score: 4, Insightful

      One Word: Price.

      They look nifty, but for the price, you can have an extra nifty gas burning car - why spend $30K on an econobox when you can get a "real $30K car" instead?

    2. Re:2 Words by robot256 · · Score: 4, Informative

      The $30k EVs--at least the ones that actually sell--are far from "econoboxes". They come with all the bells and whistles of similarly priced cars, and serve the same purpose if you get one that matches your lifestyle. Buy a Chevy Volt for and you won't have range anxiety, but you'll be among drivers who go an average of 900 miles between gasoline fill-ups. Buy a Nissan Leaf (like my own), and you may have to borrow a gas car or ride with a friend once in a while, but never have to worry about oil changes.

    3. Re:2 Words by Anonymous Coward · · Score: 4, Informative

      Note also that even for gasoline engines you have reduced performance in cold weather... for many of the same reasons.

      False.
      Gasoline engines are more powerful in cold weather because cold air is more dense than hot air. Cold/dense air means that more air makes it into the cylinder. As every gearhead knows, more air = more power.
      About the only time this wouldn't be the case is right upon startup, before the motor temps start climbing. Fluids will be cold and harder to move throughout the engine. After 30-45 seconds, this becomes a non-issue.

    4. Re:2 Words by FlyHelicopters · · Score: 4, Interesting
      That is nice, where is my EV full-size SUV for a similar price to my gas full-size SUV?

      I drive a 2012 GMC Yukon XL Denali - very well equipped, I would be very interested in an electric version for a similar price. But it isn't an option, and the little cars being sold in EV trim are of no use to me.

    5. Re:2 Words by hawguy · · Score: 4, Informative

      Note also that even for gasoline engines you have reduced performance in cold weather... for many of the same reasons.

      False.
      Gasoline engines are more powerful in cold weather because cold air is more dense than hot air. Cold/dense air means that more air makes it into the cylinder. As every gearhead knows, more air = more power.
      About the only time this wouldn't be the case is right upon startup, before the motor temps start climbing. Fluids will be cold and harder to move throughout the engine. After 30-45 seconds, this becomes a non-issue.

      Of course, more power doesn't necessarily translate to better fuel economy.

      That dense air also works against you on the road:

      http://www.scientificamerican.com/article.cfm?id=why-is-the-fuel-economy-o

      Finally, a vehicles aerodynamic drag is proportional to air density. On a 70-degree-F day, the density of the air is 16 percent lower than on a day with temperatures around 0 degrees F. Although this makes little difference in urban driving, it could account for a highway mileage per gallon reduction of 7 percent on the colder day (including a 1.5 percent allowance for improvement in fuel efficiency at the higher engine load).

    6. Re:2 Words by JWSmythe · · Score: 4, Insightful

      Lets compare..

      The Chevrolet and Nissan cars, straight from their sites. These are all "starting from..." prices. We could compare options all day. I've excluded the high end sports cars (Corvette and GT-R respectively)

      $12,170 Spark
      $14,170 Sonic
      $17,270 Cruze
      $22,140 Malibu
      $23,555 Camaro
      --- Average ---
      $26,860 Impala
      $34,185 Volt <--- EV
      $43,475 SS
       
      Chevrolet "average" is $24,228
       
      Nissan
      $11,990 Versa Sedan
      $13,990 Versa Note
      $15,990 Sentra
      $16,760 Cube
      $22,010 Altima Sedan
      --- Average ---
      $25,230 Altima Coupe
      $28,800 Leaf <--- EV
      $29,990 370Z Coupe
      $31,000 Maxima
      $35,110 Pathfinder Hybrid
      $41,470 370Z Roadster
       
      Nissan "average" is $24,758

      Really, a $1,190 difference between a Leaf and a 370Z? $19.83/mo difference with 60 month financing? A buyer would switch up the the 370Z if they want performance, or they'll happily save $3,570 by going down to the Altima Coupe.

      The same applies to Chevy, except stepping down to a gas car saves $7,325. Stepping up is a bit more expensive.

      The EVs are a great idea. They aren't priced to sell to most consumers. They're priced to sell to people who want to brag they have an EV, much like pricing on high end sports cars.

      I *want* an EV. If I had to buy a new car today, I wouldn't buy one. Besides the above average costs, I see longevity being a problem. The car I have now is over 10 years old. I have serious doubts in the longevity of the current EVs, and part replacement costs. As I understand it, the Volt battery pack is $8,000. Nissan Leafs batteries cost $15,000. Nissan has a payment plan deal, which still ends up costing you thousands.

      There are other pesky issues, like the cost of recharging.

      --
      Serious? Seriousness is well above my pay grade.
    7. Re:2 Words by FlyHelicopters · · Score: 4, Informative
      They do? Which one? The Tesla Model S? What car do you think it compares to in terms of price, luxury, size, etc?

      For the 80K price, I could buy a pair of Cadillac XTS's!

    8. Re:2 Words by AliasMarlowe · · Score: 5, Informative

      anyhow, in finland I never noticed that much of a difference in fuel range from +30c to -30c.

      Agreed. Most of the apparent range difference between summer and winter is attributable to differences in the wheel diameter. Usually studded winter tyres are less compliant with the road, thus having a greater effective diameter, even if their nominal diameter is about the same as summer tyres on the same car. The odometer on cars is just counting revolutions of the wheels, so a difference in effective diameter of a couple of percent gives a comparable effect in apparent fuel economy. The engine is working slightly less hard for the same apparent distance.

      On our cars (both diesels), the apparent economy difference between summer (10C to 30C) and winter (-30C to -10C) is less than 8%, about half of which is due to the compliance and diameter of the tyres. It's easy to check the accuracy of the odometer by passing through the roadside speed checks at a constant 80km/h according to the speedometer. The speed indicated by the roadside radar gives the error in the speedometer.

      I never noticed any particular difference when using the same tyres all year around (in Canada) on a car with a petrol motor. Then again, fuel in Canada was so cheap it was almost an irrelevancy and I didn't track economy much. Here, the price of fuel is more significant, being about US$8 per US gallon.

      --
      Those who can make you believe absurdities can make you commit atrocities. - Voltaire
    9. Re: 2 Words by The+Wannabe+King · · Score: 4, Informative

      Actually, cold weather is good for long term battery life. The capacity loss in winter is only temporary. I don't know which Scandinavian country you are from, but here in Norway Leafs are very popular and the batteries keep very well.

    10. Re:2 Words by geoskd · · Score: 4, Insightful

      You forgot cold weather.

      I own a Miev, and cold weather (Upstate NY) barely affects my range. The effect on the batteries is basically nil. The only real difference is the need to use the heater, which does affect range a bit. (Maybe takes 5% off the range for any given trip).

      The real problem is complete lack of quality marketing. Even the local Mitsubishi dealership complains that corporate does basically no advertising, and what little they do is centered around the "save the planet" thing. This is stupid. You're not going to get people to cough up an extra 10 - 15k in one lump sum in support of the environment. Their marketing should never even address environmental issues. The most effective marketing they could do would be a total cost of ownership comparison between themselves and a corolla, or civic. You might throw in a little bit about safety ratings, but not a peep about the environment.

      --
      I wish I had a good sig, but all the good ones are copyrighted
    11. Re:2 Words by AmiMoJo · · Score: 4, Interesting

      The Leaf isn't suitable for everyone, but there are some big advantages that make it attractive. Fuel is extremely cheap, and basically free if you have solar panels on your house. It has some features that gas cars don't, like being able to turn the heating on in the morning 20 minutes before you drive to work so that it is nice and warm immediately and you don't lose any range. In Japan it can be used as a whole house UPS system as well, in the event of a power cut, but I don't know if they offer that anywhere else. Some places also offer priority parking for EVs.

      If it suits your lifestyle it's actually a very attractive automobile.

      --
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  2. I'll buy one... by Max+Threshold · · Score: 5, Insightful

    ...when I can buy a used one for $5,000 and expect it to last me five to ten years without major maintenance.

    1. Re:I'll buy one... by Max+Threshold · · Score: 4, Interesting

      Sure. They can take the money from oil subsidies.

    2. Re:I'll buy one... by JoeMerchant · · Score: 4, Informative

      They already do to the tune of $7500 per EV.

    3. Re:I'll buy one... by Teancum · · Score: 4, Interesting

      One big issue I have is battery life.

      I'm driving a 14 year old pickup truck, and a 23 year old sports car, both purchased brand new. Ya know the most common replacement component in both? Batteries.

      Yes, Lithium-Ion / Fe whatever is different from lead-acid. Do you hear any electric car company making a claim that their multi-thousand dollar battery packs are going to last anywhere near 14 years? How about 23?

      I think this is a legitimate issue. Tesla battery packs are claimed to last about ten years before they need to be replaced (where they are expected to have about half of the charge capacity as a new battery pack). Tesla even wrote a blog post about the topic a little bit before they started to deliver the Roadster, and showed how they reprocessed the old batteries with almost a 100% recovery of the contents with recycling efforts (hence the environmental issues are almost moot). Still, when you are calculating the per mile cost of operating an electric automobile you do need to consider the cost of the battery pack replacement in the figure.

      I haven't seen the actual figures from Tesla or other similar companies, but some "fans" have estimated a battery replacement cost of about $10k-$15k. Cheaper than buying a new car, but certainly a non-trivial cost.

      The funny thing is how the Baker Electric automobiles had a battery technology that didn't need nearly so much maintenance, and in spite of the fact that those batteries are now over a century old many of those automobiles (largely in museums now... but still serviceable) still have the original factory installed batteries that have only needed minor refurbishment and some new chemicals put into the battery. The trade off is that they don't really hold that much charge.

  3. Nowhere to plug one in by spaceyhackerlady · · Score: 5, Insightful

    It's as simple as that.

    I live in an apartment building. I've discussed the matter with the building management but we haven't come up with an answer. While new buildings must have electrical hookups for electric cars, there is no incentive to retrofit old buildings.

    ...laura

  4. Because they're EXPENSIVE by elrous0 · · Score: 5, Insightful

    Let me know when a used one is in my working-class budget range, and we'll talk.

    --
    SJW: Someone who has run out of real oppression, and has to fake it.
  5. Duh, no place to plug into by fozzy1015 · · Score: 4, Insightful

    Seems obvious to me. I, like many others, live in an apartment. My parking spot doesn't have an electrical outlet anywhere nearby, and neither does my office parking lot.

  6. Range. That's #1. by Tugrik · · Score: 5, Informative

    The three year lease on my Nissan Leaf is over in a few months. I absolutely adore the car. It's been the best commuter vehicle I've had in all ways but one -- range. This is the biggest complaint of all those I've shown it to, as well. Many of the co-workers and friends who have ridden in my car over the years want one! Then they hear what the range is like and they lose interest.

    My daily round trip (+lunch) comes in at just under 50 miles. With the highway speeds in my area (75 and up) and putting slightly better tires on it instead of the no-traction-in-rain stocks that I went through all too quickly, my real-world run-until-empty range is about 65 miles (When new with the super-eco tires and driving 65 on the freeway, I could get closer to 80-85 miles of range). This means that by the time I get home I can go back out to shop and return, and that's about it. I cannot use the Leaf for longer weekend runs, road trips, or even for the once every three weeks that I have to commute from San Jose to San Fran (about 120mi round trip). Therefore I have to have a second gas-powered car.

    Being that I work in Silicon Valley, owning one gas car and leasing an electric car alongside is feasible. With how much I save on gas the lease is nearly 75% covered anyway. With my office soon installing chargers at work my range will extend considerably. But for most of my friends having more than one car is out of the question, budgetary-wise, and the limitations of a car that can only go about 65 miles before it has to charge for 5 hours (my usual L2 charge is 4h:40m or so, overnight) are just too restrictive. With L3 chargers being few and far between, and often having a cost associated with their use, they don't help much. So, no EV for them.

    When my lease is up I'll probably try to get a Toyota RAV-4 EV. It supposedly has a real-world range of over 110mi - nearly double my Leaf. It's more affordable than the Tesla models, and more important to me, I can fit in it (I'm very tall-torso and short-legged; I simply can't get in the sports-car-low roof line of the Model S, and no Model X's exist that they will let a consumer sit in to see if they fit!). I'm bummed that Nissan hasn't found a way to 2x the range of the Leaf, or I'd gladly stick with that model. The Tesla-drivetrain RAV4 is still more expensive than I like, but it'll fit my EV driving needs far better.

    When battery technology increases enough that 150+mi range EVs are Leaf-level affordable _then_ you will see sales take off in the urban areas. Any advancements in fast-rate (L3 or better) charging will help that too. Until then, for all of their benefits and wonderfulness to drive, they'll remain a niche for packed-urban-area dwellers who can afford to have a second, dedicated commute car.

  7. Climate by mirix · · Score: 4, Interesting

    Up here, at least. In the depths of winter I think you'd be using a lot more power for heating than for driving. Though, it would blow hot air right away, which would be nice.

    I imagine battery performance would be seriously hurt by the cold as well. I don't know how bad NiMH and Li-ion drop off in cold, maybe not as much as lead acid but still quite a lot I imagine, being how chemistry works... Get a big battery blanket, I guess.

    I'm yet to notice any EV rollin' around here, anyway.

    --
    Sent from my PDP-11
  8. Re:money? by swillden · · Score: 4, Insightful

    A cheap electric car that performs well will sell like crazy.

    Define "cheap". I bought my Nissan LEAF because, compared to every other new hybrid or ICE-only vehicle I looked at, it was the cheapest option.

    Now, I was looking to buy new, not used, which means I was looking at a higher price point than a lot of people, and I am willing (and able) to spend a little more money up front in order to save it over the longer term. Within those parameters, though, and making some assumptions about the price of fuel (which, I have to admit, are pretty far off base right now; I didn't anticipate such a dramatic drop), the three EVs I looked at were all significantly cheaper than any of the other options over an eight-year time horizon -- and that was without even considering the lower maintenance costs, didn't factor in the tax credits and included some pretty pessimistic assumptions about EV resale value.

    With the tax credits available, the break-even point against the next-best vehicle (the Honda Insight) as just a bit over two years. And the price of the LEAF has dropped significantly since I did the analysis.

    Assuming a LEAF or an i-MiEV or similar fits your driving needs, they are very cost-effective options. And my LEAF is a lot of fun to drive; it performs quite well.

    --
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  9. Re:40mpg by Moof123 · · Score: 4, Insightful

    Yep, you got it. When I run the math, it just is not in my favor yet.

    I drive a truck now, and have been looking to get a second car to commute with to keep the miles off the truck, as I like having a truck but never want to have to buy another one. When I run the math on a Leaf, or Focus EV the break even point is way out there. $35k ballpark vs. ~15k for gasoline. At $4/gallon that is 5000 gallons of gas for a break even point of roughly 200k miles. Given my commuting use of about 5k miles per year I am looking at a 40 year break even compared to a 40 mpg econobox. I'll still be racking up about 5k miles per year on long trips in my truck. So for me, despite the desire, the math stinks.

    I have seen this trend on a lot of the for sale Leaf's, commuting modest distances doesn't rack up many miles. Lots of folks end up selling simply because they change jobs and end up with a long commute, but the range isn't adequate. Sort of a catch 22.

  10. Too expensive by MichaelSmith · · Score: 4, Interesting

    Here in Australia the Leaf and Miev are both above $50k. I can buy two corollas and ten years of fuel with that amount of money.

  11. Re:money? by slinches · · Score: 4, Insightful

    I've been trying to price out electric car ROIs as well and I'm getting basically the opposite outcome. They all seem to be ~$7500 more after the tax credit than the comparable gas powered car (e.g. leaf vs versa S plus) and that pays for quite a lot of gasoline. I calculate ~65k miles worth at 35mpg and $4/gal and that doesn't include the electric power costs.

    Using this calculator I keep coming up with a break even point of about 8 years.
    Cost of New Gas Car: $13970
    Fuel Efficency of Gas Car: 35mpg
    Cost of Gas: $4/gal
    Cost of Electric Car: $21300
    Cost of Electricity: $0.06/kWhr
    kWh/100 miles: 34
    Annual Driving Distance: 10000mi

    --
    Knowledge Brings Fear
  12. Re:money? by dgatwood · · Score: 4, Insightful

    Many of us may use our cars for in-town trips much of the time but we still want them to be able to go on long distance journeys a few times a year for family holidays. This, plus the current cost, are the only reasons we've not gone electric.

    For most people, it isn't just a few times a year. The national average commute to work is about 16 miles, or a 32-mile round trip. The worst case range on a Nissan leaf is only 47 miles. So if you have to make an extra stop across town to drop your kid off at school or pick up groceries, then even a driver with an average commute under worst-case conditions might not make it home without a charge. So for about half of all drivers (assuming the median is probably near the mean), electric cars aren't practical or are just barely practical when brand new.

    Oh, but it gets worse. The older the battery gets, the less capacity it has. By the time a car is ten years old, I would expect it to have about half as much range as it did when it was new. Thus, the range of a 10-year-old EV is likely to be inadequate for the overwhelming majority of drivers in their day-to-day activities.

    The magic number is 200 miles for the worst-case range. This ensures that when the vehicle is a few years old, its range will likely still be enough to handle the majority of owners' commutes. This translates to about a 300 mile average range. In other words, the batteries on existing EVs are undersized by more than a factor of 4 from what I would consider to be a usable vehicle. They're simply nowhere close to being ready for prime time.

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