Over 20% of Online Black Friday Sales Came From Mobile Devices

cagraham writes "According to IBM's latest Data Benchmark report, 21.8% of all online Black Friday sales were made from mobile devices. Mobile traffic, meanwhile, accounted for 39.7% of all Black Friday traffic. Interestingly, iOS users accounted for 18.1% of online sales, while Android users accounted for just 3.5%. The data come from IBM's real-time monitoring over 800 U.S. online retailers. The report also notes that tablets generated less traffic than smartphones, but accounted for almost twice the number of sales. Overall, online sales for Black Friday grew 18.9% year-over-year."

Comments

Even worse:

[Anonymous Coward]

Most of those android users were shopping for an iPhone or iPad to replace their peice of shit android.

Re:disparate

[Joce640k]

The most obvious explanation for that is that most Androids are cheap devices

Android owners are all ghetto-dwellers or truck-driving-hillbillies. They don't mind the physical violence that goes along with shopping at sale time (in fact they quite enjoy it)

Apple owners are smarter and more sophisticated. They shop from home to avoid the Android owners from stepping on their new shoes.