Swarm Mobile's Offer: Free Wi-Fi In Exchange For Some Privacy

Posted by timothy on Tuesday December 3, 2013 @05:55AM from the tradeoffs-tradeoffs dept.

cagraham writes "Startup Swarm Mobile intends to help physical retailers counter online shopping habits by collecting data on their customer's actions. Swarm's platform integrates with store's Wifi networks in order to monitor what exactly customers are doing while shopping. In exchange for collecting analytics, shoppers get access to free internet. Swarm then send reports to the store owners, detailing how many customers checked prices online, or compared rival products on their phones. Their platform also allows stores to directly send discount codes or coupons to shopper's phones."

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Die in a fire by i+kan+reed · 2013-12-03 05:58 · Score: 4, Insightful

Your stupid mind control techniques don't need more information from spying on us, they need to go away forever.
Those who would by oodaloop · 2013-12-03 05:59 · Score: 4, Insightful

Whose who would exchange privacy for a little internet access deserve neither.

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