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Twitter Will Track Your Browsing To Sell Ads

jfruh writes "Remember how social networks were going to transform the advertising industry because they'd tailor ads not to context or to your web browsing history, but to the innate preferences you express through interactions and relationships with friends? Well, that didn't work with Facebook, and it turns out it's not working with Twitter either. The microblogging site has announced that it's getting into the ad retargeting game: you'll soon start seeing promoted tweets that are chosen based on websites you've visited in the past. The innovation, if you can call it that, is that the retargeting will work across devices, so you can be looking at a website on your phone and see promoted tweets on your laptop's browser, or vice versa."

3 of 120 comments (clear)

  1. Re:Impending backfire of doom by ogar572 · · Score: 3, Funny

    Maybe it will open your eyes to new genres

  2. Looks like Twitter wants to join Facebook by Anonymous Coward · · Score: 2, Funny

    Into my DNS blocklist with all your domains!

  3. Re: Nice.... by Anonymous Coward · · Score: 5, Funny

    I think the point is he doesn't want a cookie...