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Justine Sacco, Internet Justice, and the Dangers of a Righteous Mob

An anonymous reader writes "So what exactly was the injustice that everyone was fighting against here? There were no pro-Sacco factions, nobody thought her comment was funny, and it became clear early on that her employers were not going to put up with this. It was quite easy for groups to unite against her precisely because it was such an obviously idiotic comment to make. By the time Valleywag had posted her tweet, the damage to her career was already done; there wasn't any 'need' for further action by anyone. The answer is a bit darker – this wasn't really about fairness, it was about entertainment."

32 of 399 comments (clear)

  1. Fantastic summary! by Anonymous Coward · · Score: 5, Insightful

    Wow, I feel like I understand the issue so well now! Thanks, samzenpus!

  2. Why so much butthurt? by Anonymous Coward · · Score: 5, Insightful

    Was anyone actually offended by her remark?
    Or do people just like being outraged?

    1. Re:Why so much butthurt? by Anonymous Coward · · Score: 5, Funny

      This comment offends me.

    2. Re:Why so much butthurt? by MightyMartian · · Score: 5, Insightful

      That's the funny thing. I haven't read very many comments from South Africans, or Africans in general, demonstrating their anger. The majority of the "outrage" seems to be coming from Europeans and North Americans.

      I hesitate to call what has happened "entertainment". It was more of a good old' fashioned mob, but "on a computer". People get a rush out of being outraged and being part of a communal attack on an errant individual or group. They can wip themselves up into a vast moral outrage, feel very superior to the person in question (even if the likelihood is fairly high that they've said the same or worse) and eak out some vicarious revenge that they can use to pump up their ego.

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    3. Re:Why so much butthurt? by Anonymous Coward · · Score: 5, Insightful

      Humans get a dopamine boostfrom being outraged and feeling morally superior. For some people, it's practically the only thing going for them in their lives. Twitter and Tumblr is like crack to these people. They have a name, Social Justice Warriors, because you know, real justice doesn't cut it. See also Professional Victims and White Knights.

    4. Re:Why so much butthurt? by Hatta · · Score: 5, Insightful

      The likelihood of saying the same or worse is pretty low for most normal people.

      False. Her comment made light of a terrible situation, to be sure. But importantly, it did not advocate for any bad things to happen to anyone. Have most normal people done worse? Yes.

      Most people supported the Iraq war. Most people support the War on Drug Users. Most people support "enhanced interrogation", aka torture. You can turn on Fox News any day of the week, and find people saying things far worse than what Sacco said. Why are they worse? Because they are seriously trying to implement policies that harm people. Get some perspective.

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    5. Re:Why so much butthurt? by khallow · · Score: 5, Insightful

      So only the victims of racism should be offended by racism?

      Well there is this thing in legal theory called "standing". The idea crudely is that for things that don't rise to the level of a crime, then one needs to demonstrate that one has been adversely affected by the behavior or activity. If one can't do this, such as would be the case with a whiny, anonymous person at a keyboard, then one doesn't have standing and hence, the judge can tell them to shut up and get lost.

      I think this is an excellent way to deal with the endless, useless complaints of racism for behavior and opinions that harms no one aside possibly from the instigator. As a bonus, it gives you more time for your other odious habits.

    6. Re:Why so much butthurt? by sumdumass · · Score: 4, Interesting

      It isn't that whites are immune to aids, it is about the differences in culture and education about aids in africa. Whites in africa are more prone to follow western concepts about safe sex so H.I.V/A.I.D.S in africa vastly impacts the white population less than the black populstions. Another problem is that Eugenics is not that far removed from africa and a lot of talk about using condums gets dismissed as trying to qeed the blacks, or certain tribes out of the population so unprotected sex with strangers is encouraged in some areas. There was even at one time claims of a cure by having unprotected sex with a virgin which condemned a lot if innocent girls to rape and infection.

      I don't think tjis is at all a joking matter but it likely will not get better any time soon. Maybe making fun of the culture and life styles is needef to get people to actually examine the problems. I don't think many who clain the comment wss bad understand any of that.

  3. Re:Or maybe... by OverlordQ · · Score: 4, Funny

    And never get another one again. Unless it's PR spokesperson for the KKK.

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  4. Ummm... by fuzzyfuzzyfungus · · Score: 5, Insightful

    Was there ever some kind of doubt that this was about watching somebody fuck up and then get hounded mercilessly? Anybody?

    People get off on blood sports and mob violence, this is the mostly-legal and really easy flavor.

  5. Context? by YuppieScum · · Score: 5, Insightful

    Is it really too much to ask for the "summary" to actually provide even the tiniest morsel of context?

     

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    1. Re:Context? by twocows · · Score: 5, Insightful

      Who is Justine Sacco and why should I care? My 70 year old Dad makes stupid, racist comments all the time (love him anyway, but man, some old people). I think he has even had a few internet mobs after him because he kept posting stupid, racist things to a primarily left-leaning internet forum for the better part of five years.

      I understand that I could Google this or read the article, but the point is that the summary should offer some context for people unfamiliar with whatever this story is about, and it utterly fails to do that. It's a mess, the editor didn't do his job at all here.

    2. Re:Context? by El_Muerte_TDS · · Score: 5, Informative

      Justine Sacco was a PR executive at IAC. IAC being the owner of sites like Ask.com, About, Vimeo, OkCupid, match.com, etc.

      A PR exec should know that you should not say these things on a global soapbox like twitter.

  6. Re:What kind of summary is this? by fisted · · Score: 4, Funny

    Well it's a UDP summary.

  7. Re:What kind of summary is this? by blackraven14250 · · Score: 4, Informative

    Seriously, I read /. regularly, and I have no clue what the hell is going on here from the summary alone. As in, not even a slight clue as to what the problem was originally. Sure, you can post some analysis, but sum up what happened up to this point for people who really haven't heard the original story.

  8. How did a bozo like that get an executive PR gig? by Anonymous Coward · · Score: 5, Insightful

    Companies need to stop coddling rich morons from overpriced schools and instead hire talented working class people who can actually get the job done.

  9. Another Case of Poe's Law? by Jah-Wren+Ryel · · Score: 5, Informative

    For those who didn't RTFA, her tweet said:

    "Going to Africa. Hope I don't get AIDS. Just kidding. I'm white!"

    I thought it was intended to be darkly ironic, reflecting an awareness of the privileges that the poor in africa don't have. It was an ugly truth, but censoring her for saying it doesn't help anyone except people who would rather pretend that aids in africa isn't a problem that lines up with race and economic status. She wasn't saying that aids is a disease for black people, she was saying that too many black people don't have access to the resources to protect themselves.

    Compare this to the Duck Dynasty thing where the guy really had no sense of irony, the surface meaning of his words was the intended meaning.

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    1. Re:Another Case of Poe's Law? by Xolotl · · Score: 4, Insightful

      You are reading way too much intelligence into her tweet ....

    2. Re:Another Case of Poe's Law? by Jah-Wren+Ryel · · Score: 5, Insightful

      While that case could be made, after looking at some of her other tweets, that are just as offensive, I am not so sure if her works meant anything other than what was intended.

      Yeah, I read them, and I didn't get that impression from them. In one she talks about a big stinky german guy sitting near her on an airplane. Some people have taken that as being anti-german. I took it as the guy probably talking loudly with a german accent so it was an obviously identifiable characteristic. The brevity of tweets makes it deceptively easy to assume the worst intent on the part of the writer.

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    3. Re:Another Case of Poe's Law? by Jah-Wren+Ryel · · Score: 5, Interesting

      You are reading way too much intelligence into her tweet ....

      Obviously I disagree. I look at her apology as evidence - it is a complete apology. Not one of those "I'm sorry if anyone was offended" passive-aggressive non-apologies that latent assholes and corporations use to defend their own wrong-headedness. It is an apology entirely consistent with my interpretation of the original tweet.

      "Words cannot express how sorry I am, and how necessary it is for me to apologize to the people of South Africa, who I have offended due to a needless and careless tweet. There is an AIDS crisis taking place in this country, that we read about in America, but do not live with or face on a continuous basis. Unfortunately, it is terribly easy to be cavalier about an epidemic that one has never witnessed firsthand."

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    4. Re:Another Case of Poe's Law? by Xolotl · · Score: 4, Informative

      Her apology pretty much says it right there: "a needless and careless tweet". If it was "darkly ironic" etc etc it wouldn't be "needless and careless".

      She's (was) a PR exec - writing heartfelt apologies is part of her job description. Then again, so is not creating PR disasters for her employer (which this was, even if it was indeed meant as a deep commentary on the lot of poor South Africans), so YMMV I suppose. Anyway, I find it hard to believe this was anything deep and meaningful with a history like this:

      http://www.buzzfeed.com/jenvesp/16-tweets-justine-sacco-regrets-hxg7

    5. Re:Another Case of Poe's Law? by Xolotl · · Score: 4, Insightful

      The brevity of tweets makes it deceptively easy to assume the worst intent on the part of the writer.

      ... and puts additional responsibility on the author to choose their words carefully.

  10. The small-town phenomenom by Todd+Knarr · · Score: 4, Insightful

    It's something anyone who grew up in a small town understands: when you do something stupid in public, everybody will know about it. In a big city, if you make a fool of yourself at a bar, you'll be the laughingstock of the patrons for a couple weeks until someone else comes along. You'll be the butt of jokes from your friends for a while. But the world at large will be pretty much oblivious. In a small town it's different. Everyone in town will know someone who was there, and what would've been a miniscule fraction of the big city will be 90% of the small town. But it'll still mostly be shrugged off, because again everyone in town's been there. Anyone who rags on you too badly will have their own foray into foolishness brought up and bandied about again, and they'll shut up and let it drop. And individually you learn early on what kinds of things will merely make you look foolish vs. what things will cause serious town-wide outrage, and you avoid doing the latter kind.

    The Internet is more the small town than the big city. People assume that nobody will find out what they said or did in public, but the anonymity of the big city just isn't there. And the person in question is what makes a lot of these things such a big deal. We don't see a big flap over the thousands of stupid, racist, bigoted comments ordinary people make every day. In this case though, as with the "Duck Dynasty" case, it's not an ordinary person. It's someone who ought to know that their comments are being broadcast to a much larger audience, and who ought to know how those comments are going to be taken. And they go ahead and make them anyway. That's what makes these things go viral like they do.

  11. Stupid article, stupid author by wickerprints · · Score: 5, Insightful

    Ms. Sacco deserved everything she got. Nothing more, nothing less. If you do something so overwhelmingly and obviously stupid as what she did, and then compounded that stupidity by getting on a plane and going offline for several hours, what do you expect is going to happen? The author of the article is just trying to twist this sordid tale into some kind of cautionary example of the excesses of "internet justice." Meanwhile, kids are killing themselves because they're being bullied for doing nothing other than being themselves. Where's the author's outrage over that? Ms. Sacco neither has the excuse of being a child, nor the defense of having done nothing to offend. If you do something so stupid that NOBODY is willing to defend it, then why should she not suffer the consequences? One should also consider that the kind of people who would even entertain making such offensive remarks in a public forum are not the kind of people who are so easily shamed. They tend to be sociopaths who end up hardening their self-image in response to the outrage. Don't weep for the likes of her.

    1. Re:Stupid article, stupid author by whoever57 · · Score: 5, Insightful

      The author of the article is just trying to twist this sordid tale into some kind of cautionary example of the excesses of "internet justice."

      Exactly. This is the author saying that people who have little power as individuals should not gang up to weild power as a group, after all, next time, it could be a wealthy person who is the target of the hate, and Forbes would not like that.

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    2. Re:Stupid article, stupid author by RightSaidFred99 · · Score: 5, Interesting

      You respond with outrage because it makes you feel good about yourself. I respond with apathy because I don't care. Comme ci comme ca.

      It's all about poor ego development. It makes people feel good to think that they are righting some wrong by attacking people like her, or like Paula Deen, or Phil Robertson, etc...

      It's dreary. I can see getting upset if someone is inciting violence or making threats, or even pushing for e.g. anti-gay legislation. That matters.

      What some random tweeter says? Who gives a fuck.

    3. Re:Stupid article, stupid author by Urkki · · Score: 4, Insightful

      Based purely on this /. article's comment's, I'd say she deserves a medal for bringing attention to the AIDS problem in Africa... Also, do you think her apology is insincere, or do you just generally not believe in forgiving?

  12. Vapid by CodeArtisan · · Score: 5, Funny

    Wow. I have mod points and want to use them all to negatively mod the "summary" to "Incoherent".

  13. Being fired was the correct response regardless by al0ha · · Score: 4, Insightful

    The point of her being fired has nothing to do with public outrage, hysteria, infotainment.

    This person is a highly paid corporate PR professional and her tweet showed that she is not that good at her job after all, thus being fired. My wife is a PR professional who would never make such as stupid mistake, because she's a professional to the core at all times.

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  14. Re:Or maybe... by jythie · · Score: 5, Insightful

    Unless of course you want to work for a company that agrees with whatever you said. Even if they are not openly racist, after the initial drama dies down there are plenty of companies that have management who buy into the idea that such things are liberal-pc-whatever in nature and thus hiring such a person is a quiet 'screw you' to a culture they don't approve of.

  15. Re:Heat map = population map by Chris+Mattern · · Score: 4, Insightful

    Considering that majority of the people who have read or re-tweeted the post are from Europe or North America it would follow that the majority of outrage would also come from Europe or North America.

    Or maybe its just that the majority of twitter users come from Europe or North America.

  16. Affluenza by sl4shd0rk · · Score: 4, Insightful

    Sounds like the 1% has their own kind of epidemic going around

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