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Could an Erasable Internet Kill Google?

zacharye writes "As Google's share price soars beyond $1,100, it seems like nothing can stop the Internet juggernaut as its land grab strategies continue to win over the eyes of its users and the wallets of its advertising clients. But an analysis published over this past weekend raises an interesting question surrounding a new business model that could someday lead to Google's downfall. Do we want an erasable Internet?"

42 of 210 comments (clear)

  1. Will Google end when I get superpowers? by Anonymous Coward · · Score: 5, Insightful

    Because the odds of me getting super powers and destroying Google are the same as companies choosing not to store data. They will either openly admit to it like Facebook and Google, or they'll just lie and do it anyway.

  2. No by Harlequin80 · · Score: 5, Insightful

    See subject.

    Expanding though. Erasable internet is a very very small segment of internet data traffic. The whole point of something being erasable is that is only to be seen by one particular recipient. Given we are here on Slashdot, while logged into facebook, reading our email demonstrates pretty easily that ephemeral internet activities only make a tiny percentage of the total data.

    We are still going to shop, browse, email, and post. Erasable internet is irrelevant to this.

  3. What's so bad about it... by mlts · · Score: 5, Insightful

    With absolutely nothing pushing the pendulum in the direction of increased privacy, I'm for an erasable Internet, just because nothing else is there to push in that direction. Governments love the info. Companies love it. People don't have the power or voice to state anything. So, it is obvious when someone comes along that sort of guarantees [1] a picture will disappear, people will flock to that service en masse since they are so tired of a large, WORM database. Post a pic on FB, it is there forever. Post it on a website, reputable search engines will slurp it up. Use robots.txt and a hidden URL, it gets slurped up anyway unless there is some type of active authentication.

    A company that makes a peer to peer protocol to send encrypted messages where the key comes from multiple clients (and each client will not send the piece after the expiration date) is going to make money. People do want privacy, but it so incredibly hard to get that. If I wanted to send a photo to someone, and physically travelling is out of the picture, I'd have to get with them, set up gpg, then send it via that. Or, copy it onto offline media and snail mail it. Some firm that uses decent cryptography will make a mint just assuring people that a conversation has a high chance of staying stays private and vanishing after it was done.

    [1]: How long the pic really remains on the company's server is a question, but to people, it is off the record.

    1. Re:What's so bad about it... by cold+fjord · · Score: 4, Insightful

      There have been previous discussions about a "right to be forgotten." It is hard to say what sort of traction it will ever get.

      I'm sure it will become a popular idea with recent college grads that enjoyed partying with friends that had camera phones, as well as hooligans. But it already can be pretty difficult to track down some things, especially since the search engines started limiting how many pages they will retrieve for a search (at least for the general public). Even if you can remove a document from one place, it can often be found in another. How do you get them all? It would take a fair amount of work.

      Against the "right to be forgotten" there is also the continuing erosion of useful information from various sites. There are some things that are disappearing from the internet even if you can find documents that mention them. Servers go away, files are lost, purges occur because "nobody would ever want that, it's old!" There are a lot of factors involved in this subject.

      --
      much of left-wing thought is a kind of playing with fire by people who don't even know that fire is hot - George Orwell
    2. Re:What's so bad about it... by crutchy · · Score: 5, Insightful

      The idea of an erasable internet is laughable.

      If you post your personal information to someone else's server, then you have lost control of it... end of story.

      You can never be sure of what then happens to it regardless of what laws are in place or proposed.

      Apart from not having any guarantees of the character of the corporations/employees/contractors/technicians that have access to the data you post, you also have no idea whether the data is being intercepted and stored for later decryption by government/hackers/criminal organizations.

      Moral of story... if users of the internet really give a damn about their online privacy they should take a little more responsibility for the "information" they spew.

    3. Re:What's so bad about it... by grumbel · · Score: 2

      I'm for an erasable Internet, just because nothing else is there to push in that direction.

      The problem is that an erasable Internet can only ever work with locked down hardware, incompetent users or a government censored Internet. And even with locked down hardware stuff like Snapchat would quickly lose it's point once Google Glass becomes more popular and you can just snap photos of your phone with your Glass. If anything, I see the future heading in the complete opposite direction. Record everything, all the time. A $100 3TB drive will already record a year or two of non-stop video in 360p@30. Right now it's impractical as head mounted cameras are clunky and battery life is short (two hours for most models), but that's slowly changing.

    4. Re:What's so bad about it... by bonehead · · Score: 2

      a better outcome would be accepting parties as a good thing :)

      Never happen.

      We are currently raising a generation of kids who are going to be in for a rude awakening one day, and have to learn the hard way that documenting every aspect of your life for the world to see can backfire in a multitude of ways.

  4. Definitely Not by Anonymous Coward · · Score: 4, Interesting

    Honestly, I think the impact on society of governments and organizations to rewrite history or remove history from the internet is a much more frightening concept than people being able to google your name and find out you were a twerp in your younger years.

  5. Makes assumption that erasable internet possible by SuperKendall · · Score: 5, Insightful

    I don't think you can ask that question at all without first discussing if an "erasable internet" is even possible.

    You know how data likes to be free? Well, it turns out it really enjoys being stored also.

    --
    "There is more worth loving than we have strength to love." - Brian Jay Stanley
  6. Re:No, it would improve Google searches by Anonymous Coward · · Score: 5, Insightful

    Not true at all! Very often I'm looking for the answer to something and it was discussed in a forum back in 2007 or 2000 even... and now that human knowledge is forever passable to whoever needs it, when they need it. Humanities greatest achievement is inventing something that remembers for us. We're terrible at it.

  7. Do we want an erasable Internet? by csumpi · · Score: 2, Insightful

    Sure.

    Can we have it?

    No.

    Wisdom goes that there are no stupid questions. This, however, is as close as you can get.

  8. Re:Rubbish. by cold+fjord · · Score: 4, Funny

    This is the dumbest thing I've ever seen on Slashdot.

    Hi, you must be new here.

    --
    much of left-wing thought is a kind of playing with fire by people who don't even know that fire is hot - George Orwell
  9. Re:No, it would improve Google searches by gl4ss · · Score: 3, Interesting

    internet is already erasable..

    but what _could_ kill google would be some law that stated that you couldn't make use of caches of sites... since , uhm, that's what it would take to change the current erasable internet into even more erasable, by somehow forcing people to not keep copies.

    --
    world was created 5 seconds before this post as it is.
  10. It's happened before. by Virtucon · · Score: 4, Interesting

    If you dry up the source of information that has allowed Google to dominate Internet search then it would hurt them financially. The biggest fear for them would be tougher privacy laws. Right now the Class Action E-Mail/Wiretapping case doesn't look too good for them so there may be some changes in the future for gmail users. The NSA fiasco with Snowden means that more people are asking pointed questions and Google and all the others who make money off of your personal data have to do a little walk on the tightrope. On one side they've pushed legislators away from enacting tougher privacy laws but now they're information has been hacked by the NSA yet they condemn that. The only reason Google exists is that it can mine information efficiently. Throw a few lawsuits and some new legislation into that mix and it suddenly gets very cloudy for them. Take a look at Google Glass for example, right now the thought of millions of people with always on cameras can become quite disturbing especially since you don't know where those images are going or what they may be used for. Sure there's the augmented reality take on it, but how will society take to it in the long run?

    --
    Harrison's Postulate - "For every action there is an equal and opposite criticism"
    1. Re:It's happened before. by fuzzyfuzzyfungus · · Score: 4, Insightful

      If I were Google, I'd worry less about privacy legislation (even in the curiously-disposed-to-regard-consumers-as-human EU, the privacy regulators are badly outgunned, and it's downhill from there) and more about the (surprisingly incompetent; but persistent) attempts by ISPs to take financial advantage of being the ultimate Man in the Middle...

    2. Re:It's happened before. by StripedCow · · Score: 2

      Given the fact that Google copied millions of books without any regard of the law, I'd say there's little reason to believe they will respect privacy when appropriate laws are put into place.

      --
      If Pandora's box is destined to be opened, *I* want to be the one to open it.
  11. No such thing. by ddt · · Score: 2

    If it's publicly viewable, it's archivable, which means someone will archive it, particularly if no one else is, so it's not erasable.

  12. Re:You can't lead a horse to privacy. by gl4ss · · Score: 4, Insightful

    I don't understand all the bitchin about facebook privacy when USA still has pretty much no laws at all on personal databases and sales of them.

    you want the real privacy problem? that you can't ask in usa what data a company has on you. that they don't need to publish what they do with the data. that they can sell your SSN.

    yet people bitch about one single company that only has data you wanted to post for other people to see...

    --
    world was created 5 seconds before this post as it is.
  13. Re:No, it would improve Google searches by Anonymous Coward · · Score: 5, Insightful

    Bullshit assumptions about "old information" being anything 3 years or older.

  14. Re:No, it would improve Google searches by Anonymous Coward · · Score: 2, Insightful

    Yeah only 5% of people ever need to get info on stuff more than 3 years old. Most have upgraded from Windows 7 to Windows 8 already and have left Windows Server 2008 R2. And the rest of us are using the latest Linux kernels or *BSD installs.

    Seriously if Google does their job right old stuff won't appear in your results if you are searching for new stuff unless the new stuff is using the same names (in which case the person who came up with the new stuff is being stupid).

    The real noise is the link spam crap. When I search for stuff I get pages with my search terms but nothing else but ads or nothing related. Or worse I get unrelated pages without my search terms at all.

    Google getting unusable is because of crap like this, not because of old stuff.

  15. Re:No, it would improve Google searches by thunderclap · · Score: 5, Insightful

    Apparently you are so young you were never forced to do research for a high school or College paper without the internet. You know those books and Encyclopedias 'older than 3 years are noise and rot that nobody has any use for' yet they were available and useful for a century before the internet appeared.

  16. What we need is Google health care.... by zoid.com · · Score: 3, Funny

    What we need is Google health care. This tonsillectomy sponsored by advil.

    1. Re:What we need is Google health care.... by fuzzyfuzzyfungus · · Score: 3, Interesting

      Isn't Google's hardware strategy based around vast numbers of expendable, replaceable, generic systems operated as cheaply as possible?

      Google healthcare would boil down to "This node is uneconomic to repair, it has been sent for recycling and a failover node whose internet browsing habits most closely resemble those of the failed node has been dispatched to replace it. If any of your personal or professional relationships depended on the failed node, please try refreshing your browser."

  17. Obligatory XKCD by peace_fixation · · Score: 2
    1. Re:Obligatory XKCD by MitchAmes · · Score: 2
  18. Re:No, it would improve Google searches by kelemvor4 · · Score: 2

    Google is close to unusable unless you manually set it to show recent results. Old stuff on the internet is mostly noise and rot.

    I bet more than 95% of everything older than 3 years is noise and rot that nobody has any use for.

    obvious troll is obvious

  19. Re:No, it would improve Google searches by Anonymous Coward · · Score: 2, Interesting

    "have left Windows Server 2008 R2"

    Are you having a larf? Most of our systems have only just left Server 2003. At least 2008 has a functioning GUI wheras with S2012 MS wants you to manage everything remotely. A lot of our Server apps will never ever support MS Remote App managment and use a local gui to setup their config and operations. For some apps we deliberately disable remote access because of security concerns. Yeah I know that this sounds silly but these systems are used by people who are not users but abusers.
    It will be 2015/16 before we go to 2012Rx if ever because of the latest MS price hike hase made us seriously consider going to RHEL. We don't use any Sharepoint, lookout or BizTalk crap on these systems.

  20. Re:No. This headline is stupid. by fuzzyfuzzyfungus · · Score: 4, Interesting

    Incidentally, Snapchat is actually a terrible example of 'eraseable internet' (though it sure doesn't go out of its way to tell you that...)

    They recently rolled out a fun new feature:

    "If you're a Snapchat aficionado, it's worth your while to check out some of the app's enhancements, for they include a brand-new "Replay" feature that now allows you to re-view one of your previously viewed Snapchats a second time. Perhaps you didn't have your Snapchat screenshotting app ready to go the first time (or, worse, your physical camera).

    Snapchat does build in a few caveats with the Replay feature. For starters, it doesn't appear as if you can close the app down and reopen it to view a previously viewed Snapchat. Any replay action you do has to be in one, singular instance — which eliminates our "load your screenshot app up" example from above. Additionally, you only get one Replay each day. Make it good.

    Interestingly enough, Snapchat doesn't notify the party that sent you the original Snapchat that you've elected to view it a second time. That might be useful information for a sender to know, for no particular reason whatsoever (wink). "

    Well, well. you mean to say that those magic disappearing 'snaps' don't actually magically disappear, it's just a couple of permission bits getting twiddled on the server and the client doing a (generally sloppy) job of deleting the local copy? Wow, you'll tell me that 'streaming a video' is actually the same as 'downloading it in ordered chunks and starting to watch the first ones while you wait for the rest' and not something magically different...

    If anything, to be able to enable this 'feature' after the fact, snapchat is clearly storing much, much, more than their service would theoretically require (the 'snap' would have to live server-side until delivery; but could be purged immediately thereafter. It isn't.) They may be tapping into a desire for ephemeral communication that somebody like Google doesn't; but it's a facade, a deliberate deception to encourage people to put more sensitive information into the same giant pool of ever cheaper storage with some dubious path to 'monetization'.

  21. A tax on advertising, though... by Animats · · Score: 4, Interesting

    The House Ways and Means Committee is considering making advertising non-deductable as a business expense. That would take a bite out of Google.

    There are good arguments for a tax on advertising. Most Americans are "spent out"; they're spending almost everything they earn. The US personal savings rate is near an all-time low of 2%. In that situation, advertising can't create new demand. It's just a war between advertisers. So that's a good place to tax.

  22. pointless question by viperidaenz · · Score: 3, Insightful

    There will never be an erasable internet.

  23. Re:No, it would improve Google searches by Zero__Kelvin · · Score: 5, Insightful

    You are confusing "mostly unusable" with "mostly unusable by you. The rest of us use it every day with great success.

    --
    Guns don't kill people; Physics kills people! - John Lithgow as Dick Solomon on Third Rock From The Sun
  24. Re:Interesting: An Internet Without Memory! by viperidaenz · · Score: 2

    "Memory" is critical to the operations of NSA in their war against United States Citizens.

    Lies. They don't limit themselves to United States Citizens.

  25. Re: Makes assumption that erasable internet possib by SuperKendall · · Score: 3, Interesting

    Real time dynamically changing content. What I see on website X at 1:38:25 pm, is 100% differet from what you see at 1:39:25 pm

    That is not realistically going to happen of course. In reality most things change on a more life-like pace that is easily archivable for anyone that cares, or even those that just collect for the sake of collection.

    But even in your presented case, you don't have to archive every iteration. Just snapshots, or trends, or some kind of summary about what was and how it shifted. There is always the possibility of storing some permeable shadow of a thing, no matter how often you try to change it.

    One last thought; the saying "the more things change, the more they stay the same" exists for a very valid reason...

    --
    "There is more worth loving than we have strength to love." - Brian Jay Stanley
  26. Re: No, it would improve Google searches by Anonymous Coward · · Score: 2, Interesting

    Well I sure wouldn't mind it if Google would stop bugging me about using my real name... And no I do not want to be part of Google+ for the 10,000th time. I've already stopped using YouTube after it twice cleverly forced all of my comments to use my real name.

    Stop being evil, Google.

  27. Re:No, it would improve Google searches by Monoman · · Score: 2

    This may make me sound old but before Google was around the Internet was much much smaller and search engines pretty much SUCKED. Searching was (and sometimes still is) a skill/art. Sure search engines and directories got incrementally better at first and then Google blew them all out of the water.

    Feel free to use another search site. Nobody is forcing you to use Google.

    --
    Keep the Classic Slashdot.
  28. Re:No, it would improve Google searches by laejoh · · Score: 2

    OB xkcd!

  29. Re:No, it would improve Google searches by Real1tyCzech · · Score: 2

    Wrong.

    Without the "old internet " hanging around, we'd all have forgotten Chris Burke's wonderful Bobcat Ranching advert.

    http://science.slashdot.org/comments.pl?sid=1280423&cid=28457651

  30. Yes, you did by Overzeetop · · Score: 2

    Yes, you did. You publicly posted your stuff on the internet. You opted in to EVERYONE crawling and caching your site's data. (Yes, every browser caches your site in local memory in order to render it). Google takes the high road and obeys robots.txt in case you change your mind and don't want automated crawlers to read your site. Not everyone gives you that option.

    --
    Is it just my observation, or are there way too many stupid people in the world?
  31. Permanence Is Better by pubwvj · · Score: 2

    I'm not interested in an erasable Internet. The beauty of the Internet is how it saves data, conversation, ideas across time and makes them accessible to people now and in the future. The Internet is a repository of knowledge. Sure you have to filter out garbage, but that has always been the case since we first evolved memories.

    The future of the internet is everything being safely and securely stored and accessible.

  32. Re:No, it would improve Google searches by SnowZero · · Score: 2

    Use quotes around words, or enable "verbatim results" in the options. The + thing was misunderstood and misused by most users, and they figured experts could RTFM.

  33. Re:No, it would improve Google searches by Pubstar · · Score: 2

    Robots.txt file does this already? Or am I mistaken?