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Coca-Cola Reserves a Massive Range of MAC Addresses

An anonymous reader writes "GNU MacChanger's developer has found by chance that The Coca-Cola company got a range of MAC addresses allocated at the OUI, the IEEE Registration Authority in charge of managing the MAC addresses spectrum. What would Coca-Cola want around 16 million MAC addresses reserved? What are they planning to use them for? Could this part of a strategy around the Internet-of-things concept?"

9 of 371 comments (clear)

  1. Not particularly massive... by nadamucho · · Score: 5, Informative

    They were allocated a single 3-byte OUI, or prefix. When you realize that 16 million OUIs were originally available, it's like making a big deal that a company was granted a /24 IP range.

  2. Re:Does Coca Cola own their own vending machines? by Anonymous Coward · · Score: 4, Informative

    The 16 million number is because that's what you get when you want MAC addresses from IEEE. The other option is something like 4096 addresses and that's just dumb.

  3. Freestyle fountain machines by necro81 · · Score: 5, Informative

    Coke is rolling out their Freestyle fountain dispensing machines worldwide. Each one has the ability to phone home about inventory levels, maintenance logs, and what drinks are trending where. Coke doesn't do anything small - everything they do is done on a global scale. There are 100,000 - 200,000 fast food restaurants in the United States alone. It doesn't take much imagination to see how that could scale up to 16 million machines worldwide over the product life cycle.

  4. Re:Does Coca Cola own their own vending machines? by Andy+Dodd · · Score: 5, Informative

    Don't forget that a MAC address is 48 bits. The vendor ID portion is 24 bits - leaving 24 bits (approx. 16 million addresses) as the smallest range of addresses you can obtain if you obtain a single VID.

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    retrorocket.o not found, launch anyway?
  5. Re:Coke builds own NIC in machines... by DigiShaman · · Score: 4, Informative

    That's not what happens. MAC addresses are assigned to vendors that implement products with network hardware, not just the development and manufacture. For example: I can look up any MAC address and see it belonging to Dell, Apple, Linksys, DLink, Netgear, and so on. The first two don't design and fab their own NICs. They use Broadcom, Intel, Marvell, and Realtek chips.

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    Life is not for the lazy.
  6. Minimum Mac allocation by mbone · · Score: 4, Informative

    It's a 48 bit address space. They have lots of addresses. This is the minimum allocation IEEE hands out. Lot's of companies have a /24 of Mac addresses.

  7. Exactly how old news is this? by kasperd · · Score: 4, Informative

    The oldest version of oui.txt I could find is dated 2010. And the allocation was made before that. Which means it has been more than three years since this was news. Anybody know how to look up more precisely, when it was allocated?

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    Do you care about the security of your wireless mouse?
    1. Re:Exactly how old news is this? by kasperd · · Score: 4, Informative

      Anybody know how to look up more precisely, when it was allocated?

      Turns out the URL has changed over time. Knowing what the URL used to be allows looking up earlier versions.

      • http://standards.ieee.org/db/oui/oui.txt
      • http://standards.ieee.org/regauth/oui/oui.txt
      • http://standards.ieee.org/develop/regauth/oui/oui.txt

      The allocation was made between 2010 Aug 08 and 2010 Nov 24.

      --

      Do you care about the security of your wireless mouse?
  8. Re:Not cans by Rob+Bos · · Score: 5, Informative

    Never been to a strip club, but I did a quick google search and found a couple of threads on the subject.

    Two answers stood out - 1, some clubs issue coupons that you can use in place of money; the strippers just redeem them at the end of the shift. 2, use $5s, you goddamn cheapskate. :)