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Coca-Cola Reserves a Massive Range of MAC Addresses

An anonymous reader writes "GNU MacChanger's developer has found by chance that The Coca-Cola company got a range of MAC addresses allocated at the OUI, the IEEE Registration Authority in charge of managing the MAC addresses spectrum. What would Coca-Cola want around 16 million MAC addresses reserved? What are they planning to use them for? Could this part of a strategy around the Internet-of-things concept?"

3 of 371 comments (clear)

  1. Not cans by Shatrat · · Score: 5, Insightful

    Vertically integrated vending machines?

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    1. Re:Not cans by Bengie · · Score: 5, Insightful

      Where do you put $1 coins when at the strip club?

    2. Re:Not cans by fnj · · Score: 5, Insightful

      I can easily put 500$ in bills in my wallet

      Sigh. In ones and twos? I thought not. Complete red herring.