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Nvidia Announces 192-Core Tegra K1 Chips, Bets On Android
sfcrazy writes "Nvidia just announced Tegra K1, its first 192-core processor. NVIDIA CEO Jen-Hsun Huang made the announcement at CES 2014. He also said that Android will be the most important platform for gaming consoles. 'Why wouldn't you want to be open, connected to your TV and have access to your photos, music, gaming. It's just a matter of time before Android disrupts game consoles,' said Huang." Nvidia's marketing department created a crop circle to promote the chip after CEO Jen Hsun Huang declared that it was so advanced that "it's practically built by aliens."
Nvidia's just saying that because they lost the bid for all the consoles.
(It doesn't mean it's not true, though.)
"[Regarding the 'cloud,'] ownership was what made America different than Russia." -- Woz
The CPU in this has four 32-bit 2.3GHz Cortex A15 cores. A model will come out later with two 64-bit 2.5GHz "Denver" cores -- a CPU of NVidia's own making which they haven't released many details about but their benchmarks show as significantly faster.
When I saw them marketing it as 192 cores I let out a sigh... because these kind of dumb tactics are so expected now.
The problem is, you needed an entire paragraph to get your point across (and that's assuming people know what Crysis is, which is fine on PC but not so much on mobile). They need to make it sound impressive in five words or less, otherwise the fickle market has already turned their collective head elsewhere.