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Google Announces Smart Contact Lens Project For Diabetics

An anonymous reader writes "Google has announced on its official blog that it's working on a new way for diabetics to monitor their blood sugar: a 'smart' contact lens. Diabetes is a difficult condition to treat because blood sugar levels vary widely by a person's activity level and food intake. It's also hard to monitor without painful and intrusive measurements — people can feel normal at dangerously high blood sugar levels, while extremely low levels can impair their ability to seek treatment. Google says, 'Over the years, many scientists have investigated various body fluids—such as tears—in the hopes of finding an easier way for people to track their glucose levels. But as you can imagine, tears are hard to collect and study. At Google[x], we wondered if miniaturized electronics—think: chips and sensors so small they look like bits of glitter, and an antenna thinner than a human hair—might be a way to crack the mystery of tear glucose and measure it with greater accuracy. We're now testing a smart contact lens that's built to measure glucose levels in tears using a tiny wireless chip and miniaturized glucose sensor that are embedded between two layers of soft contact lens material. We're testing prototypes that can generate a reading once per second.' They're talking with the FDA and bringing in experts to help them figure out the best way to do it."

66 of 90 comments (clear)

  1. Great by sidevans · · Score: 2

    Can they make my ex GF's eye's turn red before she goes crazy and attacks me, while having a low blood sugar experience?

    --
    I'm not signing anything
    1. Re:Great by Anonymous Coward · · Score: 1

      my ex GF's eye's turn red before she goes crazy and attacks me,

      Kinky! So she's single now? Do you still have her number?

    2. Re:Great by Big+Hairy+Ian · · Score: 1

      Always have a candy bar handy just in case you need to be mistaken for a paedo :)

      --

      Build a Man a Fire, and He'll Be Warm for a Day. Set a Man on Fire, and He'll Be Warm for the Rest of His Life.

    3. Re:Great by rmdingler · · Score: 3, Insightful
      It's cute that you still buy the low blood sugar explanation,

      but what is the frequency required for crazy to be considered an active state?

      --
      Happiness in intelligent people is the rarest thing I know.

      Ernest Hemingway

    4. Re:Great by Big+Hairy+Ian · · Score: 1

      It's cute that you still buy the low blood sugar explanation,

      but what is the frequency required for crazy to be considered an active state?

      Maybe the low blood sugar issue should be considered a race situation :)

      --

      Build a Man a Fire, and He'll Be Warm for a Day. Set a Man on Fire, and He'll Be Warm for the Rest of His Life.

    5. Re:Great by wcrowe · · Score: 2

      Interesting. I'm diabetic and I've never heard of anyone behaving this way due to a low. Personally, I start shaking, I get weak, my heart starts pounding, and I break out in a sweat. The only thing I feel like attacking is a bag of gummy bears.

      --
      Proverbs 21:19
    6. Re:Great by MouseTheLuckyDog · · Score: 3, Informative

      As a diabetic, if it sets on slowly then I find grumpyness to be a potential symptom. But there is a another consideration. OK I hate gummy bears, but to use your analogy. There is always one person I feel like attacking during a low. That is the person standing in between me and the gummy bears who won't get out of the way. Now add to that a simple preference of mine, and a predilection. When I do get a low odds are that it is a little before I sit down to eat. Given a choice, I would prefer to eat real food to treat a low rather then a "snack". So anyone who is in someway interfering with me preparing my meal, or sitting down to eat it, is gfoing to ghet there ass reamed.

    7. Re:Great by Kryis · · Score: 1

      Diabetic here too. My experiences with lows are similar to yours. I've spoken to other diabetics that have said that they have been found having an argument with a wall about whether they should have orange juice or not. Your brain can do weird things when starved of glucose.

    8. Re:Great by Ancient_Hacker · · Score: 2

      Some folks do get belligerent, my father for one.

    9. Re:Great by CreatureComfort · · Score: 2

      As I diabetic, I can definitely say that low blood sugar makes me grumpy and irritable.

      4 out of 5 fights with my fiance, a nurse, end before they begin with her telling me to not say anything else until she gets me a glass of fruit juice.

      --
      "Unheard of means only it's undreamed of yet,
      Impossible means not yet done." ~~ Julia Ecklar
    10. Re:Great by wcrowe · · Score: 1

      That's no lie. The lowest I've ever gotten was 31. I went to my kit and checked myself, then proceeded to grab a needle and my novolog and give myself a shot! Suddenly I thought, "Wait a second. That's not what I want to do," and I reached for the bottle of glucose tabs instead. It was like my brain knew I was supposed to do something, but didn't quite know exactly what.

      --
      Proverbs 21:19
    11. Re:Great by rmdingler · · Score: 1
      I see what you did there.

      Perhaps your cleverness will be modworthy.

      --
      Happiness in intelligent people is the rarest thing I know.

      Ernest Hemingway

    12. Re:Great by cheesybagel · · Score: 2

      The belligerence is usually when they have high glucose levels. When the glucose is low they usually look sedated.

    13. Re:Great by Big+Hairy+Ian · · Score: 1

      Obviously not :!

      --

      Build a Man a Fire, and He'll Be Warm for a Day. Set a Man on Fire, and He'll Be Warm for the Rest of His Life.

  2. Where are they going? by Anonymous Coward · · Score: 5, Funny

    Yesterday google glass... today google contact lenses... tomorrow google supository...insert the whole internet right up your ass!

    1. Re:Where are they going? by Anonymous Coward · · Score: 1

      Hey, did you hear a judge threw out the ticket that some cop in CA gave to the lady for driving while wearing her Google Glass? Apparently he said there was no proof that the thing was actually on. For once, the good guys win. Next thing you'll hear about is some dude blowing away someone in a movie theater for wearing their Google Glass.

    2. Re:Where are they going? by Vanderhoth · · Score: 1

      Next thing you'll hear about is some dude blowing away someone in a movie theater for wearing their Google Glass.

      Why not, people have been shot in theaters for less... recently in fact.

  3. This will sell more ads by Anonymous Coward · · Score: 1

    Google wants to know your blood sugar level so that they know when best to target ads to you.

  4. Google Glass 2.0 by JayMarshallWolman · · Score: 2

    This looks like a development in the Google Glass project. It's a natural progression, much like people move from normal glasses to contact lenses, Google must be thinking of a way to turn Google Glass into a contact lens product. [It would raise major privacy issues if businesses could not identify who is wearing Google Contacts] Using a medical application sounds like an innocuous foray--a test of concept. That said, assuming no ulterior motive, it sounds like a worthy venture, especially if it improves upon current continuous glucose monitoring methods.

    1. Re:Google Glass 2.0 by barlevg · · Score: 1

      No, the design for these contacts does not feature a display at present, and the most they're thinking for the future is something along the line of a single LED light (and I don't exactly see how that would work--if it's over the part of your eye that you can actually see, won't it blind you / seriously impair your vision when it goes off? And if it's not, then won't you need a buddy to tell you, "Hey, your eye is blinking"?). Most likely, this will communicate wirelessly with your cell phone (like a Fitbit or other personal fitness device) and send you an alert when your glucose is low/high.

    2. Re:Google Glass 2.0 by wagnerrp · · Score: 1

      LEDs don't need to be blindingly bright.

    3. Re:Google Glass 2.0 by barlevg · · Score: 1

      I think pretty much anything is blindingly bright if placed on your cornea.

    4. Re:Google Glass 2.0 by Kryis · · Score: 1

      You could probably have an LED pressed against the white of your eye (which is likely to actually be quite thin) which you will be able to see when it flashes; you'll get tints of colour at the edge of your field of vision.

    5. Re:Google Glass 2.0 by wagnerrp · · Score: 1

      Because brightness increases asymptotically with distance to your cornea, as opposed to based off a power function like every other phenomenon in optics?

    6. Re:Google Glass 2.0 by barlevg · · Score: 2

      what? 1/r^2 isn't enough for you? Depending on how the LED was constructed, I could see your eye absorbing pretty much 100% of the photons it generated. How many photons hitting the retina is enough to blind you, given that the human eye is capable of observing single photon events? I believe that much of the eye's dynamic range is due to the iris, is it not? In which case, the light source would have to be dead-center over the iris or risk getting filtered out. Now, if there are LEDs that can produce single photons, then fine--I concede the point.

  5. Once more, technology helping health care by holiggan · · Score: 3, Interesting

    This is amazing news... I believe we might not be far from some sort of sensor that will monitor our main "health checks" (sugar level in blood, cholesterol, blood pressure, heart rate, etc) and give us an accurate, real time report, in a non-intrusive / painful way...

    --
    "A sysadmin is a cross between a detective, a police officer, a gardener, a doctor and a fireman"
    1. Re:Once more, technology helping health care by Anonymous Coward · · Score: 1

      thanks for contributing nothing, you're making slashdot great!

      Wow, nice of you to really add to the discussion, where are the citations for what you have found or know of?

      He brings up a legit point, Google cannot be trusted, and he mentions other research that's been under way by varies Universities, and generalMedical Research. You to lazy to investigate the other methods?

      If Google is smart [and I doubt it] they will help or assist in making this but stay of out of collecting the data. Make remote software [preferably by an trust open source community] for a laptop or tablet to collect the data and using a USB or any other coin pocket storage device, the Doctor would be the only one view those stats, of course it probably would help if your device wasn't connected to the internet unless it was somehow just about full proof from the data being hi-jacked.

      Google will more then likely charge for the data storage and then charge to access the data, that also means the NSA or any government agency, and pretty much any third party Google decides to sell it to can also access the data. All tho one wonders what possible use they would get from it, that they couldn't get from tracing/tracking your computer, ISP, ect..

      It is a great idea, but would only be better if Google was funding money to a project out of goodness, instead of possibly having some scheme in mind to further there own pocket books.

      The only problem would be if they displaying the information right into your eye, if it collects data to a separate device and then warns you of high or low glucose and the contacts do not cause any noticeable blotching in your vision, from the chip/antenna it would be great as a constant non-invasive monitor.

    2. Re:Once more, technology helping health care by tlhIngan · · Score: 2

      This is amazing news... I believe we might not be far from some sort of sensor that will monitor our main "health checks" (sugar level in blood, cholesterol, blood pressure, heart rate, etc) and give us an accurate, real time report, in a non-intrusive / painful way...

      Something I'm sure insurance companies would love to know.

      Oh, you're mostly in the green, but for 10 days in 2013, I see you went into the yellow for your health. That'll be a 10% unhealthy habits surcharge on your premium. Next time, go easy on the sweets, especially around the holidays and your birthday.

  6. Why transmit the information? by gmuslera · · Score: 1

    Won't be cheaper/less bulky instead of antenna and cpu to send the information to simply show an icon in your vision and let the wearer decide what to do? If must have that logic and let the doctors decide for the patient, an implant (in the arm or wherever, with more freedom to put more sensors) would be less cumbersome than putting on contact lenses every day for this. In fact, contact lenses with certain areas reacting to some chemical conditions in eyes surface changing color could need no circuits at all, and the wearear would have some icons on display when something is wrong.

    1. Re:Why transmit the information? by silas_moeckel · · Score: 1

      IDK maybe because they want to track levels via there smartphone vs to high or to low via a led. Combine it with other data to get a better picture of whats going on.

      --
      No sir I dont like it.
    2. Re:Why transmit the information? by barlevg · · Score: 1

      Is display technology yet at the level where you could actually put a HUD on a contact lens with (1) you actually being able to focus on it and (2) without it blinding you / seriously impairing your vision?

    3. Re:Why transmit the information? by Rich0 · · Score: 1

      I don't have diabetes but I am fairly close to somebody who does have diabetes. Having a continuous log of sugar levels is something that is VERY useful in treating the condition. Sure, just having an alert would certainly be useful, not but really sufficient.

      One issue I see with contacts is that they can't really be left in 24x7 without increased risk of complications. Of course, many people do just this all the same. Blood sugars dropping during sleep is definitely a scenario that you'd want your sensor to cover. Having an audible alarm would probably be a good idea - I'm not sure if a flashing light would be sufficient to wake somebody (though it would be inside your eyelids - I honestly have no idea how well that works for waking people).

      Of course, what diabetics really need is a closed-loop system that both continuously measures sugar levels and administers insulin. It seems like we're rather close to making that work - the main issue is that we don't really have reliable real-time continuous monitoring via sensors. Most sensor technologies have considerable latencies - you're getting a measurement of what your sugars were 15 minutes ago. That is good enough to sound an alarm before a trend becomes dangerous, but not really good enough for a feedback loop.

    4. Re:Why transmit the information? by gmuslera · · Score: 1

      Don't need to be "display", no led, no lcd, just a tinted/more opaque small area with a special shape, maybe something similar to eInk.

    5. Re:Why transmit the information? by barlevg · · Score: 1

      but can one's eye resolve that? My eyes can't resolve dirt on my glasses--it just makes my field of vision blurrier. Or are you thinking the whole contact gets more opaque?

    6. Re:Why transmit the information? by gmuslera · · Score: 1

      The problem is focus, i suppose, but i'm not so sure how it works with i.e. google glass if you must watch something that you have pretty close to one of your eyes and other things far at the same time. In the other hand, if instead of dirt would be a section of your glasses tinted blue, would you notice it? Should not be something to be read, with sharp borders, and blocking vision, just something that must be noticed.

    7. Re:Why transmit the information? by K.+S.+Kyosuke · · Score: 1

      Won't be cheaper/less bulky instead of antenna and cpu to send the information to simply show an icon in your vision and let the wearer decide what to do?

      The optics to project that would be tricky. Also, what would happen if you were sleeping? Would you risk the possibility of the projection being insufficient to wake you up?

      --
      Ezekiel 23:20
    8. Re:Why transmit the information? by K.+S.+Kyosuke · · Score: 1

      You'd need optics for that. The image would be nowhere near any conceivable focal plane, front or rear. You'd have to actively project images onto the retina.

      --
      Ezekiel 23:20
    9. Re:Why transmit the information? by K.+S.+Kyosuke · · Score: 1

      The problem is focus, i suppose, but i'm not so sure how it works with i.e. google glass if you must watch something that you have pretty close to one of your eyes and other things far at the same time.

      It's like with EVFs on digital cameras, or HUDs in airplanes. You use lenses to make the picture appear to have the same angular size, but much larger distance.

      --
      Ezekiel 23:20
  7. Re:I, for one, etc, etc by CreatureComfort · · Score: 2

    Version 3.0 will still be in Beta, then before they get to 4.0 they'll cancel the project leaving millions without a vital tool they've come to depend on.

    Excuses will be made that "Diabetics are only a small fraction of the total Google user base, so we just couldn't justify keeping those resources tied up on something we couldn't monetize with AdWords."

    --
    "Unheard of means only it's undreamed of yet,
    Impossible means not yet done." ~~ Julia Ecklar
  8. Cool, and probably realistic, but... by jeffb+(2.718) · · Score: 2

    This is a lot more realistic than the ever-repeating "display integrated into a contact lens" stories. Continuous, non-invasive monitoring of blood sugar will be an enormous boon, especially if it can be integrated with insulin-pump control.

    Having said that, though, wearing a contact lens actually is kind of invasive. I wore them happily for many years, but there were also periods where it wasn't a very happy experience. Contacts do increase certain risks to your eyes, and diabetics already face significant risks to their vision. (As far as I know, the cornea-related risks from contacts are independent of the retina-related risks from diabetes.) I can imagine many diabetics wouldn't be very enthusiastic about wearing a contact lens, especially if they don't need it for vision correction.

    1. Re:Cool, and probably realistic, but... by reebmmm · · Score: 2

      Diabetic here. I would wear the contact lens in a heartbeat. The idea is that this device would replace the finger pricks, otherwise known as holes in skin. And when you repeatedly test on your fingers (6-10/day), that's a lot of holes and a lot of blood. There is risk for infections, scabs and blisters. And long time diabetics develop callouses on their fingers from testing which means that they need to poke deeper to get blood.

      Plus the checking isn't really "constant." You have to periodically check during the day. That means that you can go high or go low between checks and perhaps not realize it until you have symptoms.

      There are constant glucose monitors. Essentially a large pager you carry around that is connected to the body via an injection site. They're great. They measure changes in BS very well, but they're very limited in duration, insertions are painful, and the disposable bits are really expensive. You also need the finger sticks because (as far as I'm aware) few are accurate enough to give you the same level of accuracy.

  9. hipaa will them smackdown Google very hard by Joe_Dragon · · Score: 1

    hipaa will them smackdown Google very hard and I hope the fine is at least 3X-5X what they made off the ads.

    1. Re:hipaa will them smackdown Google very hard by Anonymous Coward · · Score: 1

      nice job reading...you must have missed the clinical trials part, and the FDA part, so 'm guessing they will be hipaa compliant, that is al, you may now go ahead and continue you're circle jerk of useless commentary.

    2. Re:hipaa will them smackdown Google very hard by CreatureComfort · · Score: 1

      By using their device, connected to their proprietary smartphone app, you are granting consent (I'm certain it'll be in the EULA) for Google to use the information for their purposes. HIPAA will keep them from sharing your specific medical information, but it wouldn't in any way, restrict them from using your most recent blood sugar readings to determine what ads to put at the top of your gmail inbox or beside your google searches.

      --
      "Unheard of means only it's undreamed of yet,
      Impossible means not yet done." ~~ Julia Ecklar
  10. Non-invasive glucose monitoring by Guppy · · Score: 2

    This would be an excellent development, bit keep in mind the field is littered with many dozens of failed devices and startup companies.

    Of the various http://en.m.wikipedia.org/wiki/Noninvasive_glucose_monitor"> non-invasive glucose monitoring methods that have been tried, I am aware of only one that was approved in the US (a transcutaneous electroporation device), and that one was withdrawn from the market shortly after.

  11. Shouldn't they... by Dcnjoe60 · · Score: 2

    Shouldn't they first determine if tears are an accurate way to measure glucose in the first place? That could be measured now, even if it would not be convenient. It would seem that if you are willing to wear a micro sensor in your eye, why not just inject it under the skin? If you did that, you could make it the size of an rfid tag.

    1. Re:Shouldn't they... by wcrowe · · Score: 1

      I wondered about this myself. I'm skeptical that tears are as accurate as blood testing.

      --
      Proverbs 21:19
  12. Oh, the irony . . . by Idou · · Score: 4, Funny

    The contact lens requires tears. The most effective generator of tears? Pinpricks . . . .

    --
    Sdelat' Ameriku velikoy Snova!
    1. Re:Oh, the irony . . . by Rich0 · · Score: 1

      The funny thing was that I showed a picture of this to a diabetic friend and told them that it measured blood sugar through the eye. They literally shrieked in horror thinking that it meant that it would be stabbing them in the eye.

  13. If it's like the others.... by Ancient_Hacker · · Score: 1

    If it's like the other continuous monitoring devices, it will be priced in the stratosphere, with sensors "needing" to be replaced every few days, at $75 a pop.

  14. Rats by wcrowe · · Score: 1

    I can't wear contacts. This would be great for diabetics who can, though. I guess I'll still be waiting for some other non-intrusive method.

    --
    Proverbs 21:19
  15. missing the point by rst123 · · Score: 4, Insightful

    I think many of the comments are missing the point, Diabetes testing supplies are worth a lot of money every year. If, and that's a big if, Google can introduce a market altering device, (patented, I'm sure) they will largely own the market.

    1. Re:missing the point by GrumpySteen · · Score: 1

      Google allows engineers to have time to pursue their own products. It doesn't require someone at the top to approve it, just a talented engineering with an interest.

    2. Re:missing the point by jeffb+(2.718) · · Score: 2

      I'm trying to figure out why this was even developed at Google, and then it came to me. (this is pure speculation, please don't get all pissed off...)

      Someone at the top of the Google food chain either has Diabetes, or has a loved one with Diabetes.

      Considering the prevalence of diabetes in the US, that seems like a remarkably safe bet.

      Maybe that did motivate someone at the top of Google. Or maybe they want to do some good in the world. Or maybe they want big bucks from health-care. Or all of the above.

    3. Re:missing the point by Dynamoo · · Score: 1

      Too right. A box of testing strips for my glucose monitor is £25 for 50 (about $40). Lancets are a lot cheaper, but combined it costs 60p ($1) every time I give myself a blood test.. and that's assuming I can do it first time. OK, I don't have to pay for those (I'm in the UK and the NHS pays) but *somebody* has to pay and GPs are increasingly reluctant to renew prescriptions for patients such as myself who are not on insulin.

      --
      Never email donotemail@WeAreSpammers.com
  16. Re:I, for one, etc, etc by Vanderhoth · · Score: 1

    I'm going out on a limb here, I've just read thorough the whole thread and I'm speculating it's the exact same AC posting FUD in just about every sub-thread. So is the Microsoft PR department no paying for sock-puppet accounts anymore?

  17. Need More Unicorn News Like This by ThatsDrDangerToYou · · Score: 1
    It's nice to wake up to something like this--people doing good work that could help a lot of people. Even if the particular project fails (if, for example, you cannot measure blood glucose in the tears), the advance in miniaturization and implementation of a contact lens based solution will have a lot of applications.

    Then I read all the AC comments about how much this sucks and they don't want it to succeed, because "Google bad!". Screw you guys.

    d

  18. Original research by Slyder · · Score: 2

    Some of the original research in this area was carried out by Angelika Domschke (http://www.linkedin.com/pub/angelika-domschke/19/709/824). For example, this study happened back in 2006 - http://online.liebertpub.com/doi/abs/10.1089/dia.2006.8.89.

    Fun fact - Google tried to recruit her and she turned them down after meeting their team.

    1. Re:Original research by yiradati · · Score: 1

      I saw the same idea showcased at a conference last year by a a japanese team led by Mitsubayashi. They had succesfully done this in rabbits. Their paper from 2012 http://dl.acm.org/citation.cfm?id=2230586 and 2005: http://onlinelibrary.wiley.com/doi/10.1002/elan.1140070110/abstract

  19. As a Type-II diabetic, I applaud google's efforts by nomad63 · · Score: 1

    I am a type-2 diabetic for the past quarter century and most probably I have used any glucose measuring device ever manufactured in the US. Even the minimal intrusion ones are not fun to deal with and to carry around. This contact lens device, which is always on, would be a god sent.

    I wish I were working for google and could participate in the "beta" testing phase of it :)

    --

    __________
    The more I know people, the more I love animals
  20. Re:I, for one, etc, etc by mcgrew · · Score: 1

    Quoth the raven, "Nevermore!"

    Guys, these are medical devices. They won't be able to sell them in the US without FDA approval and in other countries with their governments' medical regulatory agencies' approval. And with these, unlike gMail or search, you are the customer, not the product.

    For those of you who missed the significance of the first sentence, google it (although you shouldn't have to, you should already know).

  21. Clarification by Colonel+Korn · · Score: 1

    Before anyone gets the idea that Google did meaningful research, know that the real science and technology here has been demonstrated in labs for 20 years. The quotation from Google in TFS makes it look like Google solved a "mystery" and did science, but what they did is normal Google work: they packaged other people's publicly funded and disclosed work, slapped patent protection on it, and commercialized it. To some people this is the heart of innovation, but whether or not you think it's impressive, at least recognize that Google did polishing and packaging here, not an iota of science.

    --
    "I zero-index my hamsters" - Willtor (147206)
  22. Job Interviews by ThatsNotPudding · · Score: 1

    Make sure not to wear them to a job interview, lest you're wirelessly ruled out due the risk of higher medical costs related to diabetes.

  23. Re: I, for one, etc, etc by Scowler · · Score: 1

    Here's the thing: FDA approval will be required for Google to actually sell this thing. And the FDA doesn't tolerate "Beta".

  24. Re:I, for one, etc, etc by CreatureComfort · · Score: 1

    So you are saying that, somehow, the FDA would force Google to keep selling the product? And that the FDA won't ever allow a useful product to be discontinued by it's manufacturer due to lack of desired profitability? Really?

    Also, these will be designed to transmit the collected data, undoubtedly to a proprietary smartphone app (available for both iPhone and Android), which couldn't possibly send that data to Google for their marketing and tracking purchases?

    Hmmm...blood sugar a little low? Suddenly all your adwords beside your google searches are for candy bars. Email "offers" start showing up at the top of your gmail inbox, etc. ad naseam.

    And, as I mentioned in my first post, if it turns out not to be as profitable as Google desires, away it will go.

    --
    "Unheard of means only it's undreamed of yet,
    Impossible means not yet done." ~~ Julia Ecklar
  25. Re:I, for one, etc, etc by mcgrew · · Score: 1

    So you are saying that, somehow, the FDA would force Google to keep selling the product?

    Of course not. Whoever owns CrystaLens now (Bausch&Lomb sold them, I don't remember to whom) could discontinue sales today and nobody could have one implanted until the patent runs out in nine years and anyone can manufacture them. The same goes for Google contacts.

    Hmmm...blood sugar a little low? Suddenly all your adwords beside your google searches are for candy bars.

    Illegal.

    And, as I mentioned in my first post, if it turns out not to be as profitable as Google desires, away it will go.

    This isn't a web service like gMail, it's a physical device. They can no more take it away than Amazon can take your hardcover copy of 1984.