Candy Crush Maker King.com Has Trademarked 'Candy' For Games

Posted by timothy on Tuesday January 21, 2014 @03:07AM from the seeking-such-sweet-sweet-rent dept.

An anonymous reader writes ""King.com, owners of Candy Crush, have received a U.S. trademark on the use of the word 'candy' in games and clothing. Forbes thinks it is overly broad. 'One would think Hasbro, the maker of that venerable children's board game (which does have video game versions) Candy Land, would already have this trademark sewed up.'" According to an update on the story, the company also has a EU trademark on the same term, but (however much comfort this is) is enforcing its claims only selectively, as against a game called All Candy Casino Slots – Jewel Craze Connect: Big Blast Mania Land.

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Candystand.com by Anonymous Coward · 2014-01-21 03:34 · Score: 2, Interesting

I hope Candystand (1997) smacks them down a bit.
http://en.wikipedia.org/wiki/Candystand
Umm CandyLand by swamp+boy · 2014-01-21 03:35 · Score: 3, Interesting

The owners of CandyLand should sue them out of existence.
Re:Over-reaching by miles by mwvdlee · 2014-01-21 04:06 · Score: 4, Interesting

On clothing too?
Wow, I didn't know King.com had such a history in clothing already; http://www.candystorecollectiv...

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