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Facebook Is a Plague That'll Burn Out In a Few Years, Says Study

Nerval's Lobster writes "Facebook will bleed the majority of its users over the next three years, according to Princeton researchers John Cannarella and Joshua Spechler, who arrived at that conclusion by comparing Facebook to an infectious disease. That's sort of logical: both Facebook and viruses depend on networks of human beings to "transmit" and grow; and just as people shake off viruses, they should (according to the theory, at least) eventually stop using Facebook. But how do a bunch of determined scientists actually trace Facebook's theoretical rise and fall? Cannarella and Spechler decided to use the frequency with which "Facebook" is typed into Google as their main dataset (various other studies have also relied on Google Trends as the basis for predictions). Those search queries reached a peak in December 2012. The researchers took that dataset and plugged it into prebuilt model for the spread of infectious disease (PDF), tweaked things a bit, and found that Facebook—like any plague that's burned through a significant portion of a population—will decline before the decade is out. Seem unlikely? To be fair, the researchers ran the term 'MySpace' through their model and found it traced that social network's rise and fall with some accuracy; but Facebook is much larger than MySpace at its peak, and woven much more pervasively throughout the fabric of the Web—thousands of Websites rely on the Network That Zuckerberg Built to connect with users, advertise, sell products, and much more. That prevalence alone should slow any Facebook decline. In addition, Facebook has begun releasing standalone apps such as Messenger, as part of a broader strategy to expand the company's branding and functionality beyond its core Website. Whether or not you like this theory that Facebook will 'burn out' has any validity, it's clear the social network is trying to mutate."

13 of 338 comments (clear)

  1. Friendface by Anonymous Coward · · Score: 5, Funny

    IT Crowd FTW:
    http://youtu.be/6rNgCnY1lPg

  2. Is it a plague or more like the common cold? by nani+popoki · · Score: 5, Funny

    On the other hand, Facebook might be more like a cold -- something that everybody dislikes but cannot entirely avoid.

  3. Same by The+Cat · · Score: 4, Funny

    Facebook is AOL without the CDs.

  4. Humanity is doomed to extinction by Anonymous Coward · · Score: 2, Funny

    I have done a Google Trends search for reproduction, and as you can see, interest has been steadily declining. Based on my findings, I conclude that humanity is no longer interested in procreation. By extrapolating into the future, you can see that all humans will have died out around the year 2140. Mark your calendars accordingly.

  5. Only a trend? by Ukab+the+Great · · Score: 3, Funny

    I'm glad to hear that vanity, gossip, and pursuit of social status are fads that will eventually go away like skinny jeans.

  6. Re:already dead to me by zulater · · Score: 3, Funny

    Nice try g+ marketing team!

  7. Re:Login with Facebook to Post a Comment by mooingyak · · Score: 5, Funny

    99.28% of visitors arrive directly at the site, and only 7.7% arrived from Google

    But what about the other -6.98% ?

    --
    William of Ockham had no beard. The most likely explanation is that it was chewed off by squirrels every morning.
  8. Re:Mom rule by Anonymous Coward · · Score: 2, Funny

    I call bullshit on your numbers. I personally have been responsible for setting up several hundred facebook sock puppet accounts and some of the people I know have made thousands. I never made more than 20 AOL accounts. The point is there are a TON more fake accounts on facebook than there ever were on AOL and it was littered with them. I would venture to say more than half of the "people" on facebook aren't real.

  9. Re:Mom rule by ebno-10db · · Score: 4, Funny

    So you predict that in the future only the Amish will use Facebook?

  10. Facebook isn't going away. by hackus · · Score: 5, Funny

    People who make those sorts of comments do not understand what Facebook is.

    To understand that, you have to be aware of who funded Facebook and bankrolled all of it.

    Which of course were various military types.

    Facebook has never made a profit, and probably never will. But it isn't there to make a profit.

    It is there to gather intelligence.

    As long as it serves that purpose, it isn't going anywhere.

    -Hackus

    --
    Got Geometrodynamics? Awe, too hard to figure out? Too bad.
  11. hey, and it came from rats! by swschrad · · Score: 3, Funny

    the coincidences are just too many to be random...

    --
    if this is supposed to be a new economy, how come they still want my old fashioned money?
  12. \dot? by cervesaebraciator · · Score: 3, Funny

    \dot? Isn't that the pro-Windows/DOS site where everyone complains endlessly about Linu$ the Locutus, they all say that Gnome shell and Ubuntu Unity are improvements because they comes closer to Windows 8's superior interface, they complain that piracy is undermining creativity, they say that DRM's are the way of the future, and everyone wears a goatee.

  13. Re: I'll be happy by minstrelmike · · Score: 3, Funny

    This is terrible! If you type Google into Google, you can break the internet!

    Civilisation would tear itself apart, like an angry child with a napkin!

    It's even worse than that. The Chinese discovered that if you do that, all your internet traffic belong to Wyoming.