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Facebook Is a Plague That'll Burn Out In a Few Years, Says Study

Nerval's Lobster writes "Facebook will bleed the majority of its users over the next three years, according to Princeton researchers John Cannarella and Joshua Spechler, who arrived at that conclusion by comparing Facebook to an infectious disease. That's sort of logical: both Facebook and viruses depend on networks of human beings to "transmit" and grow; and just as people shake off viruses, they should (according to the theory, at least) eventually stop using Facebook. But how do a bunch of determined scientists actually trace Facebook's theoretical rise and fall? Cannarella and Spechler decided to use the frequency with which "Facebook" is typed into Google as their main dataset (various other studies have also relied on Google Trends as the basis for predictions). Those search queries reached a peak in December 2012. The researchers took that dataset and plugged it into prebuilt model for the spread of infectious disease (PDF), tweaked things a bit, and found that Facebook—like any plague that's burned through a significant portion of a population—will decline before the decade is out. Seem unlikely? To be fair, the researchers ran the term 'MySpace' through their model and found it traced that social network's rise and fall with some accuracy; but Facebook is much larger than MySpace at its peak, and woven much more pervasively throughout the fabric of the Web—thousands of Websites rely on the Network That Zuckerberg Built to connect with users, advertise, sell products, and much more. That prevalence alone should slow any Facebook decline. In addition, Facebook has begun releasing standalone apps such as Messenger, as part of a broader strategy to expand the company's branding and functionality beyond its core Website. Whether or not you like this theory that Facebook will 'burn out' has any validity, it's clear the social network is trying to mutate."

39 of 338 comments (clear)

  1. I'll be happy by Anonymous Coward · · Score: 5, Insightful

    ..when it's finally gone /first

    1. Re:I'll be happy by Garridan · · Score: 5, Insightful

      Don't get your hopes up. I've got a different theory: people have stopped using google to find / research facebook. Those who use facebook use it more than they use the rest of the internet -- they don't need to find it, it's the first thing their browser opens. Those who don't use it already know what it is. No need to google it.

    2. Re:I'll be happy by BasilBrush · · Score: 4, Interesting

      Not only that, but in the last two years, lots of smartphones have come out with a Facebook app as standard. Many people are using those rather than using a browser.

    3. Re:I'll be happy by marsu_k · · Score: 4, Interesting

      It really floored me that last year the sixth most common search term in Google here in .fi was "google" (but yes, "facebook" was higher).

    4. Re:I'll be happy by marsu_k · · Score: 3, Interesting

      Scratch that, I remembered that wrong, it was even worse. "google" was fourth. But "facebook" was number one.

    5. Re: I'll be happy by minstrelmike · · Score: 3, Funny

      This is terrible! If you type Google into Google, you can break the internet!

      Civilisation would tear itself apart, like an angry child with a napkin!

      It's even worse than that. The Chinese discovered that if you do that, all your internet traffic belong to Wyoming.

    6. Re: I'll be happy by AudioEfex · · Score: 3, Interesting
      OMG, I haven't posted here in years - you STILL have to manually separate paragraphs? Ugh. Let's try again. Particularly annoying on this mobile version I am on that doesn't have a preview.

      Yes, FB has a very robust internal search engine. I never used Google to search it to begin with - the thought never occurred to me. I use Google all the time, but when I want to search a specific website...I go to that site.

      All the doom and gloom about FB doesn't take into account one thing: for many of us, it's our address book. Hundreds of friends from college, high school, former work places - when I want to get in touch with someone I don't regularly communicate with, that is where I go. So even though I don't sit and read everyone's posts every day like I may have at one point, it's still an essential and valuable tool in my life (even if I just go to find someone's regular email or phone number). I cannot tell you how amazing that ability is.

      I needed a piece of art done for a cover of something I was publishing recently. I knew a girl I'm college who dated a good friend of mine. I happened to notice one day a year or so ago that she was doing custom art for people. When this project came up, I immediately thought of her because the style of art I needed was exactly what she was doing. I wrote her a FB message, and 24 hours later I had my cover, exactly how I envisioned it, and got it for free - and she got a credit for her resume. That would have never happened without FB, and things like that happen all the time.

      What is getting old are the Facebook haters. If you don't like it, don't use it. But seriously, STFU about it. You doth protest too much. If you say you are sick of reading mundane details about everyone's lives, stop fucking reading them. If you spend your time doing something you don't like, the only idiot is you.

      Facebook is an amazing TOOL, if you are using it strictly for entertainment good for you - but just because someone can't see beyond the "I had tuna salad for lunch today" or "I popped a really big zit - look at this!" posts, doesn't take away from the fact that used intelligently, it can be a very useful and ultimately gives us something that wasn't possible before it existed - a living address book of everyone we know. It's how you use it that determines if it's a god-send, or an utter waste of time.

    7. Re:I'll be happy by Patch86 · · Score: 3, Informative

      Not that peculiar when you consider Firefox's default behaviour if you type an invalid URL in the address bar is to run a Google search for the term. So if someone types "Google" in the address bar (but without the ".com"), it would count as a Google search for "Google".

      Still not exactly bright user behaviour, but not quite as stupid (and considerably more believable) than people visiting the Google website and then searching for the keyword "Google"...

  2. Login with Facebook to Post a Comment by tepples · · Score: 3, Insightful

    If anything, Facebook will contract to an identity service provider used by web sites such as Answers.com and The Huffington Post to verify that each account is associated to one real person.

    1. Re:Login with Facebook to Post a Comment by icebike · · Score: 5, Informative

      If anything, Facebook will contract to an identity service provider used by web sites such as Answers.com and The Huffington Post to verify that each account is associated to one real person.

      It might do that, but even teens are starting to realize that Facebook provides way too much information to be uses as an identity service provider.

      Still THIS particular study seems a bit flaky, because it was done by looking for the frequency that "Facebook" appears in Google searches (which presumably includes simply entering "facebook.com" in the Chrome address bar, which some people still insist results in a search.)

      With Facebook ALREADY being the home page of the addicted, and with a Facebook app on just about every mobile device, not many people have to search for Facebook, as it is already at their fingertips. According to Alexa statistics, 99.28% of visitors arrive directly at the site, and only 7.7% arrived from Google. This just screams "Browser Home Page".

      Decline in search results might not be indicative of decline in usage. (Unfortunately).

      --
      Sig Battery depleted. Reverting to safe mode.
    2. Re:Login with Facebook to Post a Comment by mooingyak · · Score: 5, Funny

      99.28% of visitors arrive directly at the site, and only 7.7% arrived from Google

      But what about the other -6.98% ?

      --
      William of Ockham had no beard. The most likely explanation is that it was chewed off by squirrels every morning.
  3. Unfortunately, More to Come by Anonymous Coward · · Score: 4, Insightful

    Frienster > Myspace > Facebook > SpaceFace > [and so on] ...

  4. Friendface by Anonymous Coward · · Score: 5, Funny

    IT Crowd FTW:
    http://youtu.be/6rNgCnY1lPg

  5. Is it a plague or more like the common cold? by nani+popoki · · Score: 5, Funny

    On the other hand, Facebook might be more like a cold -- something that everybody dislikes but cannot entirely avoid.

    1. Re:Is it a plague or more like the common cold? by Capt.Albatross · · Score: 3, Informative

      Does anybody else... not dislike facebook? To be honest, I don't get why it's so in vogue to declare one's hatred for facebook.

      Speaking for myself, I have no issue with social networking itself. It's the company's relentless assault on privacy, and in particular, its practice of retroactively weakening the respect for privacy in its of terms of service, that keeps me away.

  6. Mom rule by xtal · · Score: 4, Insightful

    My 70 year old mother uses Facebook.

    Once a technology reaches that level of integration into society, it, or at least the core product benefit, will be with us forever.

    --
    ..don't panic
    1. Re:Mom rule by xtal · · Score: 3, Insightful

      Still listens to music (CDs), eats butter, and yes, has an electric bed warmer. (Canada, it's cold here)

      --
      ..don't panic
    2. Re: Mom rule by Mashiki · · Score: 3, Insightful

      Actually, you'll find that most teenagers are using other services and bailing from FB because it's what "the adults around them use." And no teenager wants mom, dad, grandparents, aunts and uncles looking over their shoulder.

      --
      Om, nomnomnom...
    3. Re:Mom rule by ebno-10db · · Score: 4, Funny

      So you predict that in the future only the Amish will use Facebook?

  7. Viruses Burn Out? by Stormy+Dragon · · Score: 3, Interesting

    Kind of like how the flu season peaked in February 2013, and now there will never be big flu outbreaks again.

  8. Just a second there professor by jeffmeden · · Score: 4, Insightful

    "Cannarella and Spechler decided to use the frequency with which "Facebook" is typed into Google as their main dataset"

    This is probably too obvious of a hole to poke in a scientific work, but... How do they know that it doesn't mean that users are either a) giving up using Google or b) remembering where the fuck to find facebook.com? It would be interesting if they tried the same trick on GMail (a service that grew fast from word of mouth but is decidedly not in decline last i checked) and see what their prediction says.

    1. Re:Just a second there professor by Ravaldy · · Score: 4, Insightful

      I never type facebook.com or search it. I click the app icon on my phone. Seems their number coincide very much with the popularity growth of smart phones.

      These people should focus on other studies. This is a waste of time for anybody to read.

  9. Same by The+Cat · · Score: 4, Funny

    Facebook is AOL without the CDs.

  10. All things end by Monoman · · Score: 4, Insightful

    When the parents and grandparents start using it the "kids" tend to move elsewhere. Eventually the parents and grandparents follow. Lather, rinse, repeat.

    --
    Keep the Classic Slashdot.
  11. Only a trend? by Ukab+the+Great · · Score: 3, Funny

    I'm glad to hear that vanity, gossip, and pursuit of social status are fads that will eventually go away like skinny jeans.

  12. Except... by bloggerhater · · Score: 3

    Except that the vast majority of Facebook's traffic never passes through Google...

  13. Re:already dead to me by zulater · · Score: 3, Funny

    Nice try g+ marketing team!

  14. AOL by CrAlt · · Score: 5, Insightful

    My grandparents had AOL.My parents had AOL. Everyone I knew had at least an AIM account. Where is AOL/AIM now?

    --
    I have to return some videotapes...
  15. Not a great study by Maestro485 · · Score: 5, Informative

    This "study" is mostly bullshit. This article sums it up nicely:

    http://www.slate.com/articles/...

  16. Re:any research by unrtst · · Score: 3, Insightful

    There's a glaring flaw, directly related to the old phrase, "There are 3 types of lies; Lies, Damn Lies, and Statistics".
    They're basing the trend on the frequency of the string "facebook" being typed into Google search.
    In 2012, they saw the peak.
    Guess what? People use smart phones A LOT more, and they use the various facebook apps, and when one wants a facebook app, they search the relevant app store (iTunes, Google Play, etc).

    My money would bet that smart phone use covers the dip on the search trend, but even if it doesn't fully cover it, it's got to play a part, which would (almost certainly) tarnish their results (maybe it still will die, but it'll just take 3x's as long as they thought due to bad assumptions made about the google trend numbers).

    It'll probably still die someday, for some loose definition of die (is geocities still around?)

  17. not so fast by tverbeek · · Score: 3, Informative

    The assumption that Facebook will decline in the medium term is challenged by the examples of other networks which became pervasive enough that they became effectively perpetual (at least until disrupted by outside forces). The telephone network, the Interstate highway system, and the power grid have all held on and show no signs of going away (even as the telephone network merges with the internet). Oh yeah: and the internet.

    As for the trend of a decline in googling for "facebook", that could just as easily reflect the fact that fewer people need to search for it. Either they've bookmarked it, it's their home page, their browser is smart enough to do URL completion, or it's perpetually at the top of their history, so they never hit Google on the way to it.

    Don't get me wrong: Facebook will go away at some point, just like the phone system and Interstates will fade away before humanity does. But projections that it is already in decline (or trending toward that inflection point) may be premature.

    --
    http://alternatives.rzero.com/
  18. Do you need more? by Overzeetop · · Score: 5, Insightful

    It needs no more than being a ubiquitous water cooler. What is compelling about FB is that it's a stream of consciousness of your friends and relatives. You can leave it for a while and come back and you haven't really "missed" anything. It's the many-to-many with no programming, scripting, or other aggregator that makes it useful to everyone.

    Here's what makes it special: you get to stay in touch with people you wouldn't normally stay in touch with, or even want to necessarily. WTF is that about? I have quite a few friends on FB - old (like HS) and new (just met at a class) - with whom I share enough common ground to get through half a beer in a bar before the uncomfortable silence sets in. With FB, I don't lose those friends to the physical and temporal distance which separates us - instead, I pick up bits and pieces they like to share about how their lives are going. As a result, an old 1/2 beer friend recently visited town, but we polished off an entire pitcher because we knew enough about one another - after 20 years of not seeing each other - that we had several things in common. I might keep up with 15-20 people, tops, but through facebook I actually still feel connected to a couple hundred. Not everybody journals, and of those, I'm not going to go to 200 separate pages, and even if I did, the interactive nature just isn't there.

    --
    Is it just my observation, or are there way too many stupid people in the world?
  19. Re:already dead to me by Urkki · · Score: 4, Informative

    But G+ does not have my friends there, nor does it have an official app for my phone (and I'm not about to enter my Google credientals on some 3rd party app). I don't see it really taking off until Google stops using it as marketing ploy.

    Of course they may also shut it down any time with a warning of a few months, even if it seems a remote possibility now...

  20. Facebook isn't going away. by hackus · · Score: 5, Funny

    People who make those sorts of comments do not understand what Facebook is.

    To understand that, you have to be aware of who funded Facebook and bankrolled all of it.

    Which of course were various military types.

    Facebook has never made a profit, and probably never will. But it isn't there to make a profit.

    It is there to gather intelligence.

    As long as it serves that purpose, it isn't going anywhere.

    -Hackus

    --
    Got Geometrodynamics? Awe, too hard to figure out? Too bad.
  21. hey, and it came from rats! by swschrad · · Score: 3, Funny

    the coincidences are just too many to be random...

    --
    if this is supposed to be a new economy, how come they still want my old fashioned money?
  22. Decline of Google? by dcollins · · Score: 4, Insightful

    I think that it's at least as likely that this signals a decline of Google instead. When I searched "trends" recently for things like "algebra" and "math help" it seemed liked the searches for even those fairly eternal subjects were trailing off in recent years. Comparing Google to Facebook, it seems that Google's the one that's flailing around more recently, with farts like G+, canceled projects, draconian merging of accounts, etc.

    --
    We know where leadership by an anti-intellectual "strongman" who scapegoats minorities and likes boisterous rallies goes
  23. dumb data set & analogy by globaljustin · · Score: 4, Insightful

    yeah this research is virtually worthless...they make an increasingly common mistake of taking an analogy that indicates correlation, namely: "humans usage of networks is similar to viral infection of cells" and treat it as if it is some sort of physics law that is applicable in all ways. It's lazy research!

    besides their bad analogy resulting in a bad research question, they didn't gather any data, they just ran some crosstabs on an existing data set...THIS data set, FTA:

    Cannarella and Spechler decided to use the frequency with which "Facebook" is typed into Google as their main dataset (various other studies have also relied on Google Trends as the basis for predictions).

    to see if usage of 'facebook.com' "dies" like viruses die, you examine numbers of people who close their accounts. the worst is the part in parenthesis...sure there are times when number of google searches correlates well with popularity or usage, but its such a ridiculously tenuous connection & it doesn't matter how many other studies have used similar data sets.

    facebook.com is not like a plague in one key way, people *want* its functionality just not its privacy invasion and lack of control.

    to properly do this study, they can still let it 'spread' virally...but the virus analogy breaks down there...they need to have another factor that is a **REPLACEMENT NETWORK** that spreads in its place

    --
    Thank you Dave Raggett
  24. \dot? by cervesaebraciator · · Score: 3, Funny

    \dot? Isn't that the pro-Windows/DOS site where everyone complains endlessly about Linu$ the Locutus, they all say that Gnome shell and Ubuntu Unity are improvements because they comes closer to Windows 8's superior interface, they complain that piracy is undermining creativity, they say that DRM's are the way of the future, and everyone wears a goatee.

  25. Re:Like LinedIN? by Darren_Duncan · · Score: 5, Informative

    LinkedIn does *not* demand email accounts or address books. They may give you the option to import such, but you can easily say 'no' and use LinkedIn without such. I did that with my account.