Pending Apple Patent For 'Inferring User Mood'
theodp writes: "Apple has recently disclosed a pending patent for Inferring User Mood Based on User and Group Characteristic Data, which has received surprisingly scant attention from the press even though it ups the ante for privacy intrusion. The brainchild of iAd team members, Apple boasts its invention will make it possible to 'charge a higher rate for mood based content delivery' by scrutinizing 'channel characteristics, demographic characteristics, behavioral characteristics, spatial-temporal characteristics, and mood-associated characteristics.' Apple further explains: 'Mood-associated physical characteristics can include heart rate; blood pressure; adrenaline level; perspiration rate; body temperature; vocal expression, e.g. voice level, voice pattern, voice stress, etc.; movement characteristics; facial expression; etc. Mood-associated behavioral characteristics can include sequence of content consumed, e.g. sequence of applications launched, rate at which the user changed applications, etc.; social networking activities, e.g. likes and/or comments on social media; user interface (UI) actions, e.g. rate of clicking, pressure applied to a touch screen, etc.; and/or emotional response to previously served targeted content. Mood-associated spatial-temporal characteristics can include location, date, day, time, and/or day part. The mood-associated characteristics can also include data regarding consumed content, such as music genre, application category, ESRB and/or MPAA rating, consumption time of day, consumption location, subject matter of the content, etc. In some cases, a user terminal can be equipped with hardware and/or software that facilitates the collection of mood-associated characteristic data. For example, a user terminal can include a sensor for detecting a user's heart rate or blood pressure. In another example, a user terminal can include a camera and software that performs facial recognition to detect a user's facial expressions.' Your move, Google!"
Mood: disobedient.
Treatment: pending.
Ambulance: dispatched.
...because the obvious people to benefit from this technology are the PORN industry, and they generally have a track record of being semi-legit at the best of times..
Just remember: When you try to patent such idiocy I will be pretty pissed off. Nice rule of thumb.
This combination doesn`t exist: ETIs that know about humanity and want to see us dead. Otherwise we wouldn't exist.
AppleUser
Mood = smug
If Java then Mood = Grumpy
Your Move Patent Office. Are they trying to patent an idea again? More precisely, an overly broad, idea that would be fairly trivial to implement using existing hardware. Given that, do they have even a working implementation? These are real questions, I haven't read TFA. These are the kind of patents that need to stop though. Copyright the implementation of your algorithm and move on.
Slashdot should totally test the beta site using these techniques. I just wonder how they'd response to the results, though. The final report would look something like:
After being subjected to the Slashdot beta site against his or her will, the mood of the user was:
- Anger: 16%
- Rage: 14%
- Disappointment: 14%
- Outrage: 12%
- Resentment: 9%
- Exasperation: 8%
- Uncontrolled Weeping: 8%
- Diarrhea: 7%
- Disgust: 7%
- Brain Hemorrhage: 5%
Well, after looking at those results, I think the final decision about the beta site would actually be pretty clear: PUSH IT LIVE! ONLY 100% OF THE USERS TOTALLY HATE IT!
Removal of useful features without asking the user base first is NOT a
smart move, Apple.
Tim Cook will become famous as the CEO who led Apple into the abyss
from which it never emerged. Mark my words.
...if it lets advertisers know how much ads piss me off.
There's no need to infer your mood: bitchy.
This is exactly what we've always needed!
In a quick skim of the patent I didn't see a definition of mood, so can almost any user tracking be considered mood inference? Suppose I bought something yesterday at Amazon, then something similar today, now if Amazon raises the prices for me on similar items tomorrow - is that an infringement because Amazon detected that I'm in the "mood" to buy similar items?
... only a few years ago we would have considered this creepy and vaguely criminal.
Oh, wait! It is creepy and vaguely criminal.
a ring. Next big thing you know: throw away your watch, the e-moodring is here, coming to a finger near you.
Development is programmable; Discovery is not programmable. (Fuller)
Just what I fucking need now that I am stressed, is to be bombarded with fucking advertisements for drugs against hyper fucking tension and to top it off, get an increased inter fucking net ISP bill! Fuuuuck!
I do that every day all day. This should be considered prior art.
Have gnu, will travel.
If you can detect early signs of petulance, entitlement, ironism and PBR overdose, you've got it all covered.
Futurist Traditionalism
I have had a growing suspicion that has reached a level of almost certainty that the worlds first world and self-aware AI will be borne from technologies developed for data mining and advertising applications.
Brought to you by Carl's Junior.
We, first as humans, second as consumers will charge corporations exceedingly for allowing them to interact with "us humans" at any level.
" Mood's a thing for cattle and love play, "
Yep, it has been shown by MS that the new Kinect already does this.
Sorry Apple, you were beaten to the punch.
/*Mood Alarm Trigger Event*/
If mood=="horny" and activeApplicationType==browser
AlertMaritalUnit()
... infer use mood! I thought it was interfere with user mood.... That's got lots of prior computer art....
If they want to charge me more depending on my mood, I can tell you what my mood is, and it might involve reprogramming something with a very large axe.
Sorry for posting this off-topic but there is no other place to post this, so...
The mobile site:
- lousy view and navigation - confusing display of mod points
- no way to view normal site... mobile site is mandatory
- doesn't remember my login
- moderation doesn't work
- can't change view by mod points (outstanding, etc. categories are broken)
Breaking news! Now, just added!!! "popover" ads that won't go away!!!
I had an obnoxious ad for a survey overlay the site. Won't close.
In desperation, I even clicked on it to take the survey (and entered bogus information to screw up their responses) but still the ad won't go away!
(I'm using Chrome browser on Nexus7... if that makes any difference).
I don't read your sig. Why are you reading mine?
ToysRUs beat you to it:
http://www.toysrus.com/buy/cases-sleeves/xtrememac-mood-case-for-4gb-ipod-touch-green-99000018707-12194570
Computers can be helpful, but they can also annoy. Depending on my mood, a beep can be annoying, or it can be informative. A spoken warning can be more informative or irritating when I'm a bit snippy.
For some reason, probably having to do with the raised button on its current case, my ipad will , out of the blue, occasionally wake from sleep, and inform me that "Siri" [is] "not available".Because it's a wifi model, this is not entirely unexpected.
But if it could somehow understand that this normally useful message is inappropriate, that would be lovely.
Ok, look. I know it's popular on Slashdot, especially with some submitters, to paint certain companies in as negative a light as possible and Apple is one of those companies but, good gawd, this is NOT NEWS!!
Here's a pro tip - companies the size of Apple, who invest billions (let me say that again - BILLIONS) of dollars into R&D also file for a LOT of patents. A vast majority (by a very wide margin) go nowhere other than the filing cabinet. They are patented because someone came up with an invention and, well, we live in a world where you patent inventions. Apple does it. Google does it. Microsoft does it. IBM. Samsung. HTC. The list goes on and on and on.
Implying that anything nefarious is happening because of one patent filing is absolutely, over the top, useless. If you are doing it for one company, you are very clearly and obviously trolling because, like I said, THEY ALL DO IT. I guarantee - I am willing to bet a year's salary - that if you look at every patent filing from the top 20 tech companies, you will find a notable number which are "nefarious" or "alarming".
In other words, THIS ISN'T NEWS. I don't care if it's Apple or Google or Samsung or whatever company you'd care to name. Filing a patent is not news. IMPLEMENTING a patent is news. Filing one is just business as usual.
Put your iDevice on a mood ring. Remove device. Done.
Better hope no one clicks on your username and sees what a piece of shit you are.
The government has this already. All satellites are being used to track:
Heart rate, breathe rate, facial gestures, brain wave/thought content and more FROM space.
And NSAs technology is pretty good at filtering: audio, video, graphics, and textual content from a variety of sources including phone calls, YouTube clips, and conversations in public.
Mood management is done based on all those same principles. Rate and tension of speech, conversation content, facial recognition, .. the monitoring of brain waves allows them to pinpoint emotion, thoughts, and memory on top of this.
Furthermore, polygraph software has been around for ages in the public realm that does all this based on voice analysis alone, which is how they can extract a variety of things from merely analysing voice, including your emotion, thought pattern, and truthfulness/intent.
Apple is seemingly combining technology from numerous other places for apparent use in their operating systems. Which is nothing special, and I wonder if they actually invented any part of this themselves.
Read more about some of the NSAs technology for this, including Thought Amplifying and Mind Interface at this site, plus patents for mind / mood reading using brain wave analysis: http://www.oregonstatehospital...
I will push for new legislation limiting the hours locally that the fast food industry can push their high calorie greasy food on TV. Its a no brainer when you consider that half the people in the US are overweight. 25% are obese.
You couldn't do this in Windows 8, because the function would return "total rage meltdown" with every call.
They CLAIM they can do that stuff - but it's all smoke and mirrors and utterly meaningless. Anyone who claims they can detect or predict someone's mood is selling something. This Big Brother mentality is nothing more than window dressing for funding. It's impossible, period. Absolutely invalid - just like so-called polygraphs that repeatedly prove they are of NO USE other than putting that doubt in the subject's mind. Nothing more.
I was wondering why I keep getting in the mood to snort cocaine then go hijack a bulldozer in a thong, but keep in mind I've never used cocaine.
score
I worked on some aspects of this over 15 years ago and can prove it. There is nothing original here and therefore this should not a valid patent. These ideas have been openly discussed many times before.