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Super Bowl Ads: Worth the Price Or Waste of Time?
samzenpus writes "Every year companies are willing to dish out big bucks to reach tens of millions of consumers with their Super Bowl ads. With an average price tag of $4 million for a 30-second commercial, this year is no exception. We've seen: beer obsessed frogs, field goal kicking horses, celebrities drinking various beverages, explosions of all sizes, homages to 1984, and day trading babies in the past. Since talking about the commercials has become almost as popular as the game itself, here's a place to do just that. What have you liked and what do you think would have been better left on the cutting room floor."
The superbowl doesn't change that.
Neither: Waste of Money.
I live in constant fear of the Coming of the Red Spiders.
slashdot news for nerds^H^H^H^H^H americans.
My take on Superbowl commercials is the exact same as the rest of the year. Namely, I avoid commercials wherever I can. Got rid of cable back in 2010, in favor of Netflix and other streaming options. Not looking back.
NSA and GCHQ not doin' it for ya?
Spending $4M gets you an ad during the superbowl. Uploading a video to youtube doesn't make it go viral.
It's no secret that Slashdot's traffic has been stagnant at best, if not decreasing. Alexa's and Compete's numbers don't paint a rosy picture. Their estimates aside, I think it's obvious that Slashdot's popularity and influence has been on a decline for some time now.
Shitty, irrelevant stories like these do not help. This story is purely about marketing. There's absolutely no technological aspect to it. Nor are science or math involved. This story does not belong on Slashdot, plain and simple.
This is the kind of crap we can find at reddit. We come here to Slashdot specifically because we don't want to see stories like these!
The new ultra-shitty beta site sure doesn't help the situation. Now we get to see irrelevant, unwanted stories displayed worse than they currently are, with discussion that's much harder to follow, and damn near impossible to participate in.
Slashdot likely won't ever regain the influential position it once had. Shitty stories like this and the shitty beta site will make that a certainty, though. They'll continue to drive away the few remaining users.
Ads are not sold by the second, but rather by a price per thousand viewers, known as CPM or Cost Per Thousand. On a CPM basis the Super Bowl ads are equal or below the cost of regular ads... If you want to reach a lot of people they can be an effective part of a marketing mix.
http://www.hawknest.com/
I want the Radio Shack of the 80s back. Really, anything would be better than the abomination it's been turned into.
I think this Audi commercial is hilarious and hope the word "Doberhuahua" is now used for "something that sounds like a good idea, but would actually be very bad." Like, "That Unity interface is a Doberhuahua."
It must have been something you assimilated. . . .
> Those of us who've suffered Slashdot for more than the last decade should be 100% embarrassed that we still come here with shit like this being posted.
As someone who has actually been on here for more than a decade I find your pretense mildly amusing.
A Pirate and a Puritan look the same on a balance sheet.
Remember: the primary job of advertisers is selling advertising, not selling the stuff that's being advertised. They put a lot of effort into convincing people that advertising is effective.
...it and football as a whole, honestly. IMO a big majority of football culture is that of ignorant and/or dumb, brutish people.
Absolutely. It's the ONLY time of the year you can buy a commercial and if it's moderately funny have people actually go out and LOOK for your commercial to see it again. Where else can you get your commercial to be talk around the water cooler? We're still talking about 1984 30 years later....
It's completely irrelevant. Dice was completely clueless when they acquired slashdot. They've turned it into a corporate-loving, irrelevant, average, mediocre, wannabe-like-everyone-else site. Slashdot has a unique audience and which Dice has completely ignored, and they've directed this place like every other millenial-driven ADHD twitter clone.
Money kills good things. Dice are fucking idiots. Thanks for fucking this one up guys.
Yeah, because it's not like Slashdot had stories about the Superbowl during its heyday.
Better known as 318230.
Indeed, because Slashdot has always been such a bastion of informed journalism. If anything things are slightly better because only about 20% of the articles are rampant Microsoft/RIAA/MPAA hating click bait. Heck I think I've actually gone a full month without seeing anyone type Micro$oft. Slashdot has changed, mostly because those of us who have been reading this place for more than a decade are older now, and it's also not changed which can be frustrating because we all have. It's never been anything other than what it is though, though fire hose has made it a little less horribly biased.
You remind me of the people who complain there ain't enough sports on TV when there are whole networks dedicated to it.
If you want more references to 1984, watch C-SPAN.
We used to have a Bill of Rights. Now, with the rights gone, all we have left is the bill.