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Super Bowl Ads: Worth the Price Or Waste of Time?
samzenpus writes "Every year companies are willing to dish out big bucks to reach tens of millions of consumers with their Super Bowl ads. With an average price tag of $4 million for a 30-second commercial, this year is no exception. We've seen: beer obsessed frogs, field goal kicking horses, celebrities drinking various beverages, explosions of all sizes, homages to 1984, and day trading babies in the past. Since talking about the commercials has become almost as popular as the game itself, here's a place to do just that. What have you liked and what do you think would have been better left on the cutting room floor."
The superbowl doesn't change that.
Neither: Waste of Money.
I live in constant fear of the Coming of the Red Spiders.
slashdot news for nerds^H^H^H^H^H americans.
NSA and GCHQ not doin' it for ya?
It's no secret that Slashdot's traffic has been stagnant at best, if not decreasing. Alexa's and Compete's numbers don't paint a rosy picture. Their estimates aside, I think it's obvious that Slashdot's popularity and influence has been on a decline for some time now.
Shitty, irrelevant stories like these do not help. This story is purely about marketing. There's absolutely no technological aspect to it. Nor are science or math involved. This story does not belong on Slashdot, plain and simple.
This is the kind of crap we can find at reddit. We come here to Slashdot specifically because we don't want to see stories like these!
The new ultra-shitty beta site sure doesn't help the situation. Now we get to see irrelevant, unwanted stories displayed worse than they currently are, with discussion that's much harder to follow, and damn near impossible to participate in.
Slashdot likely won't ever regain the influential position it once had. Shitty stories like this and the shitty beta site will make that a certainty, though. They'll continue to drive away the few remaining users.
Ads are not sold by the second, but rather by a price per thousand viewers, known as CPM or Cost Per Thousand. On a CPM basis the Super Bowl ads are equal or below the cost of regular ads... If you want to reach a lot of people they can be an effective part of a marketing mix.
http://www.hawknest.com/
I want the Radio Shack of the 80s back. Really, anything would be better than the abomination it's been turned into.
Remember: the primary job of advertisers is selling advertising, not selling the stuff that's being advertised. They put a lot of effort into convincing people that advertising is effective.
Absolutely. It's the ONLY time of the year you can buy a commercial and if it's moderately funny have people actually go out and LOOK for your commercial to see it again. Where else can you get your commercial to be talk around the water cooler? We're still talking about 1984 30 years later....
Yeah, because it's not like Slashdot had stories about the Superbowl during its heyday.
Better known as 318230.