UK Council To Send Obese People 'Motivational' Texts Telling Them To Use Stairs

Posted by Soulskill on Tuesday February 4, 2014 @12:25PM from the because-it's-hard-to-ignore-the-occasional-text-message dept.

Qedward writes "Stoke-on-Trent City Council is sending texts to obese people in the area to help motivate them to lose weight. Examples of the texts sent include 'aim to eat a variety of fruit and vegetables each day,' 'aim to eat regular meals and keep a check on snacks and drinks' and 'maybe walk to the shops or use the stairs more often.' Over 100,000 people in the region are overweight or obese, the council said, and the texts are for those who are aged at least 18, have a body mass index of 25 or over and who have proactively signed up to receive the motivational messages."

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Re:Misleading headline again. by cupantae · 2014-02-04 13:52 · Score: -1, Flamebait

I was going to comment and say that those fatties asked for it
...but now I realise that they literally did.

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Re:Misleading headline again. by slashmydots · 2014-02-04 15:48 · Score: -1, Flamebait

Aha, so really they should have 2 lists. One opt-in is the polite one and the other is the "get on the treadmill you bloody fast bastard!" list.
Re:BMI by zippthorne · 2014-02-04 16:06 · Score: 1, Flamebait

kg isn't a weight. You're ruining the metric system.

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