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Mozilla To Show Sponsored Links To First-Time Firefox Users

Mozilla has announced a new initiative to show sponsored content within the Firefox browser. Currently, opening a new tab in Firefox will display a set of nine tiles showing your most commonly visited websites. When a user installs Firefox and opens it for the first time, they see these tiles, but eight of them are blank (one links to a Firefox tutorial). As the user browses the web, those tiles gradually fill in with visited sites. But Mozilla is going to fill out those blank eight tiles for new users. They say, "Some of these tile placements will be from the Mozilla ecosystem, some will be popular websites in a given geographic location, and some will be sponsored content from hand-picked partners to help support Mozilla’s pursuit of our mission. The sponsored tiles will be clearly labeled as such, while still leading to content we think users will enjoy." Existing users shouldn't see any difference, and the tiles will be replaced with commonly-visited sites like they do now.

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  1. Re:RIP by Anonymous Coward · · Score: -1, Troll

    https://twitter.com/dherman76/status/433320156496789504
    "the first of our user-enhancing programs" I repeat: first. There is more to come.

    And have a hunch that every new one will be harder and harder to hide or disable. Moz bent over for one of the most corrupted industries: what makes you think that they will be able to hold against it?