Fake Pub Studies Drinking Habits

sciencehabit writes "In a pub on the campus of London South Bank University, you may think you're drinking an ice cold brew, but don't be too sure. A fake pub with barstools, beer pumps, and all the trappings of a real one was built on the university for psychologists to better understand how and why we drink. Hidden cameras and a cheerful staff — who are undercover psychology students — help analyze behavior when customers, or test subjects, pay a visit."

Comments

So a fake pub with drinks and a place to sit

[Centurix]

Basically, a pub.

Re:So a fake pub with drinks and a place to sit

[wvmarle]

Also, psychologists will frown upon any research where the subjects do not know they are part of a research project.

Note, the subjects do not need to know (and shouldn't know) the actual research being done, just that they're part of a research project. Usually they're told that the researchers are testing one thing, while it's something entirely different that's really being tested.

Re:So a fake pub with drinks and a place to sit

[jxander]

"The difference between screwing around and science is writing it down" -Adam Savage

Re:So a fake pub with drinks and a place to sit

[Jmc23]

sigh, you article readers take all the fun out of the stupid comments!