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Gmail's 'Unsubscribe' Tool Comes Out of the Weeds

Posted by timothy on from the and-don't-come-back dept.

itwbennett writes "Starting this week, a new, clearly marked 'unsubscribe' link will appear at the top of the header field in marketers' emails. Previously only appearing for a small percentage of users, the feature will now be made available for most promotional messages with unsubscribe options, Google said on Thursday. Email recipients do not need to take action for the links to appear."

1 of 129 comments (clear)

  1. Did Google do this right? by Anonymous Coward · · Score: 5, Interesting

    I hope the unsubscribe link points back to google, and that they keep track of what I have unsubscribed. If they see me unsubscribing the same spam several times, they can safely conclude that the spammer will not respect the unsubscribe, and can start filtering the stuff out. Even better, they now know this is a spammer, and can filter out everything he sends to any gmail address, or at least add a block the first time someone else clicks on the unsubscribe link.