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Nokia Announces Nokia X Android Smartphone
squiggleslash writes "Despite some industry skepticism, Nokia has indeed been working on an Android smartphone and finally unveiled the Nokia X today. As rumored, it's not a Google Play compatible device, running instead a Google-less AOSP build with a Nokia app store, and Windows Phone style shell. The budget phone will also not be marketed in North America. The Media seems convinced Microsoft — who are in the process of acquiring Nokia — will kill the project, but it's hard to see why Nokia would be working on such a project at this time if Microsoft had plans to do this."
So wait, you guys had trouble making the Ovi Store attractive for devs, you haven't managed to make the Windows Store have anything worthwhile in it, and so your answer to WP failing is to make yet another app store you won't know what the fuck to do with? Brilliant.
If you wanted to have Android on the side, you don't make it rely on some rather complex software infrastructure like that. I really don't see Nokia as having the resources necessary to keep up with their full software stack. Even big players like HTC and Samsung aren't using an alternative app store and many alternative skins suck really bad. Just keep in mind that Amazon's Kindle Fire HD is still on a derivative of 4.0.3 and probably will stay that way.
What's so hard in understanding this simple three-step formula:
1) Make some nice hardware.
2) Put vanilla Android on it with a clear upgrade path to the latest version.
3) Profit!
An AOSP phone without Google Play, let alone Amazon App Store or any other established Android App Store, sounds like a Niche phone for programmers/hackers.
I suspect that it is designed to succeed the legendary Maemo operating system & N900/N9 phones, than a serious attempt to build a future Operating System.
I expect that it will be highly prized among the hacker community, totally hacked to death with an onslaught of Linux-based operating systems including Ubuntu phone, Firefox OS, CyanagenMod, and Maemo itself. Maybe a few surprises with some left-field operating systems finding their way on there as well.
From what I've heard, the companies are legally required to act like separate companies until the merger clears all the regulatory hurdles. So killing this because of the pending merger would look bad from that aspect. IANAL though, so any legal types feel free to correct me.
A phone UI can't get more Fisher-Price than this one.