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Why Nissan Is Talking To Tesla Model S Owners

cartechboy writes "What do you do when you're the first to market with a mainstream item, and yet the competition seems to be a hotter commodity? Naturally you do your homework. That's exactly what Nissan is doing. With disappointing sales of its Leaf electric car, Nissan is doing the smart thing and talking to Tesla owners about their cars. One would assume this is in hopes of understanding how to better compete with the popular Silicon Valley upstart. The brand sent an email to Sacramento-area Model S owners with four elements ranging from general information and a web-based survey to asking owners to keep a driving diary and to come in for in-person interviews with Nissan staff. The question is: Is Nissan trying to get feedback on its marketplace and competition, or is the brand looking at either offering an electric car with longer range or planning to challenge Tesla with an upper end plug-in electric car?"

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  1. Re:Odd by mythosaz · · Score: 5, Informative

    n.b. Leaf Owner.

    Agreed. The leaf is just too range challenged. (Claims 100miles, owners say half of that)

    Leaf owners aren't claiming 50 mile ranges, at least not in bulk.

    I do blended highway/city driving in a huge sprawl city, and I get about 86. [That's 3.9 miles per kWh, which jives with what a lot of people will tell you.] Even under the worst possible conditions (all freeway) I get the 70 miles necessary to go to my office and back.

    Add to that, the leaf has little in the way of creature comforts or high tech gadgetry.

    What creature comforts do you think the leaf is missing?

    It matches most other lines of car at similar prices in terms of features. The mid-level version (which is less than 3k ask over the base) has a nice XM stereo with on-steering-wheel controls, navigation, heated seats, heated mirrors, etc. It's nothing "fancy," but it's certainly not missing hightech gadgetry. The base model is only missing built-in navigation and has cheaper wheels.
    http://www.nissanusa.com/elect...

    Its safety rating is Good, (code word for mediocre)

    Perhaps. "Good" at IIHS is their top rating. It's only 4 out of at Safecar.gov USnews gave it a 9, which is in the middle of other Hybrid/Electric cars.

    http://www.iihs.org/iihs/ratin...
    http://www.safercar.gov/Vehicl...
    http://usnews.rankingsandrevie...

    Its a pretty bare bones car, sold at a loss.

    As mentioned, it is not any more bare than any other car in this price range.

    Its performance is abysmal

    You haven't driven one, or you're only interested in high-speed driving. Yes, the Leaf tops out at 93mph (that's a 10,000rpm artificial limit on the motor), but it's VERY VERY quick in city situations, and certainly doesn't suffer getting on the freeway either. You've got full torque from a stop. You never worry about merging or having to beat someone out to change lanes. It's not a giant beast, but it's by not means a car with "abysmal performance."