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Tim Cook: If You Don't Like Our Energy Policies, Don't Buy Apple Stock

Hugh Pickens DOT Com writes "Nick Statt reports at Cnet that at Apple's annual shareholder meeting Friday, Apple CEO Tim Cook shot down the suggestion from a conservative, Washington, DC-based think tank that Apple give up on environmental initiatives that don't contribute to the company's bottom line. The National Center for Public Policy Research (NCPPR), hasn't taken kindly to Apple's increasing reliance on green energy and said so in a statement issued to Apple ahead of the meeting. 'We object to increased government control over company products and operations, and likewise mandatory environmental standards,' said NCPPR General Counsel Justin Danhof demanding that the pledge be voted on at the meeting. 'This is something [Apple] should be actively fighting, not preparing surrender.' Cook responded that there are many things Apple does because they are right and just, and that a return on investment (ROI) was not the primary consideration on such issues. 'When we work on making our devices accessible by the blind. I don't consider the bloody ROI,' said Cook. 'We do a lot of things for reasons besides profit motive, We want to leave the world better than we found it.' Danhof's proposal was voted down and to any who found the company's environmental dedication either ideologically or economically distasteful, Cook advised 'if you want me to do things only for ROI reasons, you should get out of this stock.'"

17 of 348 comments (clear)

  1. Cook is right by Anonymous Coward · · Score: 5, Insightful

    Surely energy policies are about creating a feel-good aspect to the brand. Plus if you learn something along the way by trying perhaps you can commercialize it and it takes you off on another wild ride, like the iPhone did.

    Just because they don't understand it, doesn't mean they can run the company better.

  2. And the Stockholders Don't Want the Policy Changed by BBCWatcher · · Score: 5, Informative

    The stockholders voted, and Apple's energy policy won easily.

  3. Re:so let me get this straight by gnasher719 · · Score: 5, Insightful

    One more reason that I wont ever buy another apple product

    Tim Cook telling these right-wing psychopaths to piss off is surely a reason to avoid buying Apple products.

    What kind of bullshit is this? Extremist climate change deniers turning up in the Apple shareholder meeting, and trying to foist their idiotic "profit above anything" agenda on Apple, getting the response they deserve (actually, not _quite_ what they deserve, corporal punishment is what they deserve), and that makes you want to avoid Apple products?

  4. Love how the AC trolls are out in force by aitikin · · Score: 5, Insightful

    So far there aren't many comments here, but all of them are sitting here flaming Tim Cook. No where in the articles linked did it say that shareholders (as a group) wanted this. In fact, if you RTA (the last linked one), you'll see that it received less than 3% of the vote. But people who are too afraid to post under a user name are also apparently all too happy to post that Cook is doing a disservice to his shareholders, even though the overwhelming majority of said shareholders agree with him.

    So what should those that don't do? Buy something else. I don't get why people who are seemingly for the free market are up in arms about a company doing something their way and telling people that if they don't like it, they can go somewhere else. Just because the ROI in one company might not be as high as possible (according to a think tank, not a court of public opinion by any stretch, which is where Apple exceeds), doesn't mean that the company is doing a disservice to its shareholders, unless those shareholders are in it for the shortest term possible.

    --
    "Don't meddle in the affairs of a patent dragon, for thou art tasty and good with ketchup." ~ohcrapitssteve
    1. Re:Love how the AC trolls are out in force by TWX · · Score: 5, Insightful

      It's also wise to remember how Apple has fared over the years when it attempted to follow mainstream practices. Those years were usually when Steve Jobs wasn't involved and the management attempted to follow the business practices of others. On ended up with a company that tried to be SGI and Packard Bell at the same time, with predicable results.

      Cook appears to have learned at least a bit of the lessons of those eras. He doesn't have to do what the alleged professionals in the business community claim to be best practices; Apple has made a lot more money over the last fifteen or so years by bucking the trend and continually changing. Don't get me wrong, my ownership of Apple products is limited to a few castoff keyboards and I'm certainly no fanboi, but they've managed to build a successful, profitable company by doing what their customers, not necessarily the business community, wants.

      It's kind of like how Costco is doing well, by paying employees actual living wages so those employees work at the stores until retirement as opposed to being bled dry by corporate interest. Costco still makes money, Costco is popular among customers, employees are happy, owners are happy, and things will continue to be long-term stable for them.

      If Cook manages to keep Apple going strong in the wake of Jobs' demise then this will be interesting to watch.

      --
      Do not look into laser with remaining eye.
    2. Re:Love how the AC trolls are out in force by DarkOx · · Score: 5, Interesting

      The problem is the Think Tank guys have left the reservation. Conservatives used to believe that most people were basically good and when given choices they will do the right thing. They also used to believe it was wrong to force people to do things and because of that first belief it was also unnecessary to force people to do things. Let the market work, let people become more affluent, which leads to more choices and they will make good choices. They also at one point thought people rational.

      Rational people understand money is not the only form of wealth. Its also good to have clean air to breath, safe water to drink, and quality food to eat. In that sense environmentalism is actually a conservative issue. These things are of course a matter of degree. Its much easier to decide to spend more on the same amount of energy because its at least ostensibly "greener" when you are having most of your other needs thoroughly satisfied. Affluence should make us better people; something I still believe. Which is why as a conservative or libertarian or whatever you want to call me I am thrilled to see companies like Apple doing this stuff of there own will.

      It validates my beliefs. They are making choices freely that can benefit not just their future but potentially the future of others. They are doing so against a back drop of wild success, in one of the least regulated industries (tech).

      --
      Repeal the 17th Amendment TODAY! Also Please Read http://www.gnu.org/philosophy/right-to-read.html
  5. It IS about profit. by Anonymous Coward · · Score: 5, Insightful

    Tim Cook is the CEO. His job is strategic planning: seeing where market trends are going, where technology is headed and the economy - including energy costs in the future - as best as humanly possible since nobody is clairvoyant.

    The long term trend for the cost of fossil fuels is up. Even with all the "new" found oil and gas in the Continental US the price will go up. Why? Demand outstrips supply.

    Asia. Those billions of people want to live like us Americans and we use 25% of the World's oil - for about 300 million people.

    The oil companies are sucking it out of the ground as fast as they find it - well, including the time it takes to get a well producing, but you get my drift. In other words, the demand is increasingly MUCH faster than supply and unless some HUGE (another Saudi Arabia) economically viable reserve is found, oil and gas are going to go nowhere but up for the foreseeable future.

    Green energy will continue to go down in price because many folks see the writing on the wall and frankly, some prefer clean air and water to profit.

    Even the commie Chinese are investing heavily in green energy.

    So, what does this mean for Apple? If they want to stay competitive in the future, they BETTER go green.

  6. Re:shareholders voted with Cook. Law says ... by Anonymous Coward · · Score: 5, Insightful

    A nut job with an agenda and few stocks so he can into th meeting isn't his boss, he's just a troll
    Putting him down probably did good for the stock

  7. Re:shareholders voted with Cook. Law says ... by gnasher719 · · Score: 5, Insightful

    oh you are correct, the stock holders voted no question. but the way he handeled it was wrong, you dont insult your bosses ,regardless if they are majority or not. All he did was contribute to the idea that apple is full of smug

    Did you ever watch "The Blues Brothers"? The scene where they demonstrate what's the proper way to treat neo nazis? Tim Cook has done the same thing here. A right-wing group calling themselves a "Think Tank", trying to push their disgusting right-wing agenda in a company's share holder meeting, and they get told off.

    Yes, Apple is truly evil for using solar panels instead of polluting the environment by burning coal in Northern Carolina.

  8. Re:shareholders voted with Cook. Law says ... by Anonymous Coward · · Score: 5, Insightful

    so in other words, some owners have more say than others, depending on their view... got it.....

    Actually based on the percentage of shares that they own, some owners have more say than others. This think tank probably had a nominal stake in the company.

    Cook knew that he had a very large majority of the stock holders of backing him (97.5%), or he wouldn't have picked the fight. The CEO can decide to do things that don't look like they have short term gains from an ROI perspective, but can contribute to the long term success of the company. This is actually what good CEO's should do.

    I personally would feel better about investing in a company that is looking at sustainability for the long term.

  9. Re:And the Stockholders Don't Want the Policy Chan by SpockLogic · · Score: 5, Insightful

    HEADLINE

    Right Wing Ideologues looking for Publicity get their asses handed to them.

    The NCPPR were only trying to raise their own profile by attacking Apple's policy, nothing more.

  10. Obvious NCPPR Agenda is Obvious by SpankiMonki · · Score: 5, Informative

    Funny how the good folks at the NCPPR didn't demand that Apple stop their philanthropic activities, which by NCPPR logic would also hurt shareholder value. For some reason, they only objected to Apple's "green" initiatives...I wonder why?

    Either way, those "think tank" guys should go back to school and learn how capital assets are actually priced. If the NCPPR had gotten their way, it's likely that Apple's stock price would have gone down, not up.

  11. Re:And the Stockholders Don't Want the Policy Chan by mvdwege · · Score: 5, Insightful

    No, Tim Cook should be praised because he stood up to the right-wing idiots and told them where to stuff it, instead of treating them like an equal partner in a sensible debate.

    The right-wing thinktanks have been flooding debates with PR puff pieces (also known as 'lies') instead of facts, and it is high time they got called on it.

    --
    "I know I will be modded down for this": where's the option '-1, Asking for it'?
  12. Only in America ... by Rambo+Tribble · · Score: 5, Funny

    ... could the ethical operation of a company be characterized as irresponsible.

    1. Re:Only in America ... by Smurf · · Score: 5, Insightful

      The parent post has been labeled as funny... ...but it's actually quite sad.

  13. Re:Did anyone read the article? by UnknowingFool · · Score: 5, Informative

    The NCPPR wasn't trying to get Tim Cook riled up....they were trying to make millions of stockholders aware that Al Gore, whom both the left and right recognize as a nutjob, is the board member driving some weird decisions at Apple, and that Tim is backing him.

    That's a lot of nutjob conspiracy accusations without any evidence there. Dell has green initiatives, and I can without a doubt say Al Gore has nothing to do with them.

    Al doesn't know the first thing about computers. And he's on the board of directors at Apple.

    Dina Dublon knows nothing about software yet she's on the board of Microsoft. I daresay, most of IBM's board knows nothing about IT services. Having technical knowledge about a company's products isn't a requisite for most boards.

    And he's working (and succeeding) at driving Apple board discussions away from how to make computing devices and into "how to fight climate change." He's shifting the company away from what they're good at into something new, and political.

    Unless you are present and have firsthand knowledge of the Gore's interaction with Apple, you can't claim this.

    "Hey! You guys hired Lisa, the former head of the EPA to be a decision maker at Apple. What sense does that make? What qualifications does she have to make decisions for a tech company?"

    A simple Google search and Apple's announcement shows you that she's in charge of Apple's environmental programs. I would think that her job at the Environmental Protection Agency would qualify her for such a position.

    --
    Well, there's spam egg sausage and spam, that's not got much spam in it.
  14. Re:Tim, you don't own the company by realityimpaired · · Score: 5, Insightful

    Of course they voted it down, their energy policy is good marketing for their target audience. The bottom line is still the reason for the policy.

    Sustainability is still a good thing to be going for... regardless of whether they're doing it for marketing reasons, or because they believe that 50 years from now there won't be any more coal fired power plants, doesn't really matter. Investing in renewable energy sources now is the smart thing to do regardless of whether you take an optimistic or pessimistic view of why they're doing it.