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First Study of the Evolution of Memes On Facebook

KentuckyFC writes "The way memes evolve on Facebook is startlingly similar to the way genes evolve on Earth. That's conclusion of a team of researchers who have analyzed the evolution of thousands of memes that have appeared more than 460 million times on Facebook. The memes are ideas like: 'No one should die because they cannot afford health care and no one should go broke because they get sick. If you agree please post this as your status for the rest of the day,' which has been copied 470,000 times. However, the meme quickly mutated. A version that included the phrase '[Your Name] thinks that' appeared 60,000 times. And humorous versions appeared too: 'No one should be without beer because they cannot afford one.'

The team analyzed how often variants appeared and how different they were to the original to get a measure of each meme's evolution. It turns out that this evolution follows the same mathematical evolution, called the Yule Process, that genes follow. And there are other similarities too. There is a small but clear preference for variants that are shorter than the original memes. That's analogous to bacteria favoring small genomes because they allow fast replication. And the same advantageous sequences can appear in many different memes, probably transferred by a single individual from one meme to another. This process is analogous to lateral gene transfer in bacteria. There are some differences too. Evolution is a blind process in biology but not in social media there can be a conscious effort to create mutations that will spread more effectively. This leads to some memes evolving with very high replication rates that are not described by the Yule process. The team says the results should provide greater insight into the nature of information transfer in social networks. It also raises the interesting question of how far evolution might go when given a little time to play with memes."

11 of 56 comments (clear)

  1. Evolution? by Anonymous Coward · · Score: 2, Funny

    Evolution? That's just what God wants you to believe

    1. Re:Evolution? by Qwertie · · Score: 2

      Like many /. summaries, this one strikes me as attempting to grab eyeballs by digging up unjustified connotations. The "Yule Process" is little more than the well-known idea that the "rich get richer", though there's a particular formula associated with it. So it would be easier to understand and far more precise to say simply "popular memes tend to get more popular". So while the summary says meme evolution "follows the same mathematical evolution that genes follow", it would be more informative but less headline-friendly to say "memes multiply like rabbits" or "memes compete like bacteria growing in a dish", and then we wouldn't be snickering about creationism again. Yes, the researchers studied mutation too--but the "Yule Process" has nothing to do with mutation or evolution (except in the sense that population growth is "evolution" of the population size).

      It isn't news that macroscopic processes sometimes resemble microscopic ones. Electrons orbit atoms--just like planets orbit the sun! Photons bounce off mirrors--just like basketballs bounce off floors! Memes mutate--just like genes, but, er, with differences! Question: so what?

  2. "Humans on Facebook are like bacteria." by Ignacio · · Score: 4, Funny

    Am I doing it right?

  3. Huh? cart horse by cellocgw · · Score: 4, Insightful

    I thought the reason the word "meme" was chosen was specifically because of the similarity between organic genetic evolution and evolution of terms on the internet. No?

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  4. Cheap advertising too by ceoyoyo · · Score: 2

    ${backwoodsTown} Mom discovers simple trick that makes ${enviedProfessional} hate her!

    One simple trick to ${doSomethingDesireable}!

    I remember the first time I saw each of those and now they're everywhere.

    1. Re:Cheap advertising too by Jason+Levine · · Score: 2

      And they'll continue to proliferate until they saturate the market and some other version takes off. Just like, at one time, the "punch the monkey" style of banner ad was all the rage and could be found virtually everywhere.

      --
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  5. Re:Huh? cart horse by oodaloop · · Score: 5, Informative

    Came here to say this. Sort of. Richard Dawkins coined the word meme in his 1976 book The Selfish Gene, which the article quotes. A meme is basically an idea, or concept, that replicates from host to host. An internet meme is just one kind of meme, but in common parlance has become just meme. But yeah, the word was created to show how ideas mutate and evolve like genes, so it shouldn't surprise us that they actually do. It's nice to see confirming evidence though, I guess.

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  6. Wow by PPH · · Score: 2

    Such research.

    Much grants.

    So controversy.

    Plz no frost pist.

    Vry concern.

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  7. Re:Huh? cart horse by oodaloop · · Score: 2

    Stop following me on the internet, MOM!

    --
    Tic-Tac-Toe, Global Thermonuclear War, and relationships all have the same winning move.
  8. Re:random and blind by Jason+Levine · · Score: 2

    When people talk about evolution, they're not just talking about species adapting and changing over time. I think most people believe that.

    Most? Perhaps, but just barely. "Forty-six percent of Americans believe in the creationist view that God created humans in their present form at one time within the last 10,000 years." http://www.gallup.com/poll/155003/hold-creationist-view-human-origins.aspx

    --
    My sci-fi novel, Ghost Thief, is now available from Amazon.com.
  9. Re:No by Megane · · Score: 2

    All memes were created over 9,000 hours ago.

    FTFY

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