Slashdot Mirror


Microsoft Dumping License Fees For Windows Phone?

Nerval's Lobster writes "For years, Microsoft remained adamant about its licensing fees for Windows Phone: if a smartphone manufacturer wanted to include the software on its devices, it would need to pay Microsoft a certain amount per unit. That was a logical strategy for Microsoft, which became a very big company thanks to licensing fees for Windows and other platforms. Unlike some of those other products, however, Windows Phone has struggled for adoption in its marketplace, which is dominated by Apple and Google. In response, suggests the Times of India, Microsoft may have dumped licensing fees for two Indian smartphone makers, Karbonn and Lava (Xolo). Microsoft's biggest rival, Google, gives its Android mobile operating system away for free, a maneuver that helped it gain spectacular market-share in a relatively short amount of time. If Microsoft pursues a similar strategy in different markets, it could encourage more smartphone manufacturers to produce Windows Phone devices, which could increase the platform's market-share—but there are no guarantees that scenario will actually play out. The smartphone market is increasingly saturated, and Microsoft's opponents have no intention of allowing Windows Phone to gain any ground."

18 of 125 comments (clear)

  1. Does this mean by abednegoyulo · · Score: 2

    from MS' perspective, you are the product?

    1. Re:Does this mean by fustakrakich · · Score: 3, Insightful

      No, it means Microsoft shareholders should buy some Google stock...

      --
      “He’s not deformed, he’s just drunk!”
    2. Re:Does this mean by khasim · · Score: 2, Insightful

      I doubt it. I think it's just a temporary measure so that they can get some market share and then start charging again.

    3. Re:Does this mean by turgid · · Score: 4, Interesting

      No, it means Microsoft shareholders should buy some Google stock...

      But Microsoft collect a "license fee" from all the major Android phone vendors for "patents" used in the Linux kernel.

      I wonder what the various national courts around the world will make of this... giving your own OS away for free while running an extortion racket for protection money from your competitors?

    4. Re:Does this mean by davester666 · · Score: 3, Insightful

      it means that even when a salesman was in charge, they couldn't figure out how to sell their completely revamped product into a market with several mature competitors.

      they are down to trying to be the low-cost competitor by dumping their OS for free, while still demanding royalties for one of their competitors os's [android].

      --
      Sleep your way to a whiter smile...date a dentist!
    5. Re:Does this mean by LordThyGod · · Score: 3, Insightful

      No, it means Microsoft shareholders should buy some Google stock...

      It actually means Ballmer has left the building, and reality is staring them in the face. They've spent too much time fucking themselves. And now it don't feel so good.

  2. Windows Store by EndlessNameless · · Score: 2

    If they get a cut of all the app purchases, this is an obvious win-win. Manufacturers get cheaper devices to the market, and Microsoft increase its user base.

    I can't speak for everyone, but I have spent more on apps than the price of my phone over its lifetime. (The unsubsidized price, at that.)

    --

    ---
    According to the latest ruleset, this post should be modded as Vorpal Flamebait +5.
    1. Re:Windows Store by lgw · · Score: 2

      It does make a lot of sense. Windows phone outsells iPhone in the more price-sensitive areas of Europe, but hasn't seen the same traction in Asia. Getting app parity is a different story, of course, but MS did finally get the big commercial shops onboard. Now it just needs to be easy for the hobbyist to write apps, as it is for Android.

      I really wish MS would step up and officially support C# on Android, and cross-platform dev in VS (third parties actually sell this today, c'mon MS). Anything I wrote at home I'd like to be as cross-platform as possible so my friends (the only audience for my hobby coding) could all use it! Much as I like C# in VS, I need at least Android side-loading as a target platform, and ideally iPhone too.

      --
      Socialism: a lie told by totalitarians and believed by fools.
  3. Is that legal? by Guspaz · · Score: 4, Insightful

    Considering that Microsoft charges money for Android (anybody using Android has to pay Microsoft for patents), can they really get away with giving away Windows Phone for free?

    1. Re:Is that legal? by Anonymous Coward · · Score: 3, Informative

      When the Microsoft haters defend the old anti-monopoly lawsuit, they insist that regardless of the social effect of one company giving away a web browser for free, it was an abuse of an existing monopoly because they had most of the consumer PC market buying Windows. When challenged with comparisons to iOS doing exactly the same frelling thing (but on a cell phone), they argue that Apple lacks the 90% market share to qualify as a monopoly, and thus can get away with anything.

      Since one of the favored memes of Slashdot is that no one uses Windows Phones, they clearly don't have a monopoly and thus are free to price their mobile software at whatever they want. Similarly, Google is free to write a version of Android that doesn't use Microsoft patents, removing that minor fee from their mobile OS.

    2. Re:Is that legal? by nospam007 · · Score: 2

      "Considering that Microsoft charges money for Android ...can they really get away with giving away Windows Phone for free?"

      Come on, after all we're talking about 2 phones or so.

  4. gets paid for android by fermion · · Score: 4, Interesting
    Android right now has up to 80% of the world marketshare. MS has 5%. The number of phones MS sells is insignificant. They could afford to give them away for free if they wanted to build marketshare. It probably costs more to manage the Licensing program that the program collects in fees. At this point, the fees is purely a philosophical endeavor for MS. Cutting them to build market share makes sense, but it probably is not going to encourage others to start making MS phones. Nothing they have done in the past has worked.

    In any case, remember that Samsung, which is what most people buy when they buy an android phone, pays MS $10-20 per phone. This is clearly where MS future lies, collecting patent fees. The only reason that it needs to have a phone is so it is not labeled as patent troll.

    --
    "She's a scientist and a lesbian. She's not going to let it slide." Orphan Black
  5. I like the Win8 Phone UI... but too few apps by kannibal_klown · · Score: 4, Informative

    I have to admit, I like the UI on the Windows 8 phones. While Windows 8 doesn't exactly translate well on the desktop... it works fine on the phone as far as I could see. It's at least drawn nicely and has a different design than iOS and Android.

    Unfortunately there are just too few apps available. I went to their app store and only a small handful of my apps had a presence there... and Google's stuff was all third-party wrappers to offer some Google stuff. Honestly, that was enough to turn me off.

    I guess it's circular... people won't want it if the app selection stinks, but the devs won't make apps because it's not popular.

    Note: I got an Android instead.

  6. It ain't the price by Trailer+Trash · · Score: 3, Insightful

    It's the crappy software. Free isn't cheap enough, especially when you're 5 years too late to the party and a million apps behind.

  7. Re:How to Falsify Evolution by Amtrak · · Score: 4, Interesting

    I didn't read all of your rant... because well it's long and i'm a slashdot user. But your argument about a watermelon being blue on the inside but turning red when cut open intrigues me. I think that it might be postulated that if a watermelon changes color when cut it must be because of some chemical reaction. Given this why not just put the watermelon in an air tight chamber filled with a noble gas and then cut it open from the inside. This should allow said watermelon hypothesis to be tested. An un-testable hypothesis isn't one at all. A hard to test hypothesis is just a challenge.

  8. Just like CALS in early Windows Server by MasterOfGoingFaster · · Score: 4, Informative

    I doubt it. I think it's just a temporary measure so that they can get some market share and then start charging again.

    Likely. When Windows Server first came out, it had no CALS. Novell Netware charged a price based on the number of users. Microsoft only charged for the OS, and was much cheaper. After they had sufficient market share, they added CALS.

    --
    Place nail here >+
  9. It's not the OS, or the apps... by MasterOfGoingFaster · · Score: 4, Insightful

    As a Android user (Nexus 4) and a former iPhone owner, I'm not so sure the OS is the real problem.

    When I used the iPhone, it was very obvious that I was outside the Apple ecosystem. ITunes on Windows sucks, and I could tell that Apple's goal was to push me away from Windows and join the Apple world, where things "just work".

    Now that I've moved to Android, it is clear that Google wants all my systems to work together, regardless of what it is or who it came from. My files stay synced between all my PCs, laptops, tablet, phone and even my old iPhone (now being used as an iPod). This is the killer app for me. Both Apple and Microsoft want their stuff to work better if you stick with their products. Google changed that game.

    Sorry Microsoft. Even if you fix the OS so it's the best, and give it away free, I'm still not interested. As Sun used to say, "The network is the computer", and Google gets that - while Apple and Microsoft want to build a walled garden. If Adobe and Solidworks ever offer a Linux version, I'm gone.

    --
    Place nail here >+
  10. Leverage existing users.. by Antony+T+Curtis · · Score: 2

    If Microsoft is really playing serious to make people switch to Windows Phone, they will have to somehow make syncing contacts, emails and calendars between Windows PC and Apple/Android not work as well as with Windows Phone.

    It would likely open themselves up to anti-trust suits but they already know how to handle that.

    --
    No sig. Move along - nothing to see here.