Indie Game Jam Show Collapses Due To Interference From "Pepsi Consultant"

Sockatume (732728) writes "Would you like to see a half-million-dollar TV show in which four teams of indie developers and Youtube personalities compete to create amazing videogames? Tough luck, because GAME_JAM from Maker Studios has spectacularly imploded. Although a lot could go wrong with this kind of show, the blame isn't being levelled at game developer egos or project mismanagement but the heroic efforts of one Matti Leshem, a branding consultant brought in for Pepsi. After imposing Mountain Dew branding rules that even banned coffee from the set, his efforts to build a gender divide amongst the teams culminated in the competitors downing their tools and the production collapsing. Accounts from Adriel Wallick, Zoe Quinn, and Robin Arnott are also available."

Comments

Re:Are programmers really this naive?

[ZeroPly]

Another butthurt programmer, great...

Reality check - Pepsi didn't waste money on this. Their consultant told them that they were working with a bunch of prima donnas, and they didn't foot the investment. The entire project got scrapped before cameras were rolling, and now every other corporation knows to stay clear of these whiners because they are hard to work with.