Microsoft's Security Products Will Block Adware By Default Starting On July 1
An anonymous reader writes "Microsoft [Thursday] announced a change to how it handles adware, a form of malware that pushes unwanted advertisements to the user. As of July 1, the company's security products will immediately stop any adware they detect and notify the user, who can then restore the program if they wish. Currently, when any of Microsoft's security products (including Microsoft Security Essentials and Microsoft Forefront) detects a program as adware, it will alert the user and offer them a recommended action. If the user doesn't do anything, the security product will let the program continue to run until the user makes a decision." If adware is malware, why wait until July?
when it deceives the user into buying shady and often worthless products.
Presumably because of a deal struck with one of those weasel-word named "industry associations" like the "Really Helpful Consumer Notification Group" that represent shitty companies that do shitty things and who probably went to Microsoft and said "we need X amount of time to make sure our products meet your new standards so they don't get blocked" for which you can read "we need some time to find a way around your blocking so we can continue being shitty".
MS is walking a fine line as it tries to transition from a company that sees users as the target to be exploited and a company that sees users as the customers. Remember all the crapware like Norton installed on every new PC. MS was cool with this because it enabled the OEMs to them more $$. If they were user focused they would have never allowed it.
Now they're trying to move to an apple model where the user is first. blocking adware is part of this. but turning a big ship takes time, and there are a lot of long-time corporate relationships that need to change, so they are phasing in this new policy to block adware by default.
Now that MS has gotten the "customer is king" memo, there are only two companies that see users as a resource to be exploited for gain, and customers as partners to assist in this exploitation: goog and fb.
One person's adware / malware is another's vital revenue stream.