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This 1981 BYTE Magazine Cover Explains Why We're So Bad At Tech Predictions

harrymcc (1641347) writes "If you remember the golden age of BYTE magazine, you remember Robert Tinney's wonderful cover paintings. BYTE's April 1981 cover featured an amazing Tinney image of a smartwatch with a tiny text-oriented interface, QWERTY keyboard, and floppy drive. It's hilarious — but 33 years later, it's also a smart visual explanation of why the future of technology so often bears so little resemblance to anyone's predictions. I wrote about this over at TIME.com. 'Back then, a pundit who started talking about gigabytes of storage or high-resolution color screens or instant access to computers around the world or built-in cameras and music players would have been accused of indulging in science fiction.'"

28 of 276 comments (clear)

  1. It was a "joke" back then by Joce640k · · Score: 4, Funny

    Imagine that Cray computer decides to make a personal computer. It has
    a 150 MHz processor, 200 megabytes of RAM, 1500 megabytes of disk
    storage, a screen resolution of 4096 x 4096 pixels, relies entirely on
    voice recognition for input, fits in your shirt pocket and costs $300.
    What's the first question that the computer community asks?

    "Is it PC compatible?"

    (Source unknown...)

    --
    No sig today...
    1. Re:It was a "joke" back then by Jahta · · Score: 4, Insightful

      If you Google "Byte magazine covers", you'll see that the covers often took a certain amount of artistic license. They were designed to be eye-catching on news-stands. But the content was always very good. I'm sure I'm not the only one who was sorry to see it go.

    2. Re:It was a "joke" back then by Cryacin · · Score: 5, Interesting

      This reminds me of Isaac Asimov's Elevator Fallacy. If we imagine ourselves back in the 1800's when buildings were no taller than 10 stories, and then talk about how towering behemoth buildings stretching 100 stories high exist, a science fiction writer would talk about how there would be sky lobbies so that meetings can be held along the way up the building, and that at the end of the day, to avoid the long trek back down the endless stair case, a slide would allow those at the top of the building to travel all the way down in a matter of minutes.

      That, or the elevator would be invented.

      It's exactly these unforseen technological changes that make us laugh at the predictions from earlier, as the pain points back then are completely irrelevant and solved today, only to have new ones exposed that were never even thought of. Who would have considered it abnormal back in the 80's to need to add and remove media constantly from their system, but would even have thought of software needing to be efficient because of power consumption?

      --
      Science advances one funeral at a time- Max Planck
    3. Re:It was a "joke" back then by zippthorne · · Score: 5, Funny

      The slide would still be pretty neat, though...

      --
      Can you be Even More Awesome?!
    4. Re:It was a "joke" back then by Dogtanian · · Score: 5, Insightful

      If you Google "Byte magazine covers", you'll see that the covers often took a certain amount of artistic license.

      I'm not even sure that one needs to excuse it as "artistic license".

      To me- and I suspect almost anyone at the time- that looks as if it were quite clearly intended as a non-literal but eye-catching metaphor for "one day we will have wrist watches as powerful as today's personal computers".

      I honestly don't think for a second they were suggesting that such a machine would *actually* resemble a ludicrously miniaturised PC...

      (Skims the actual article)

      Okay, so even the article itself understands that the original image was tongue-in-cheek; something the summary doesn't make so clear. And I do understand the point it's trying to make about predictions of the future looking like the present with high-tech bells on. But at the same time it slightly weakens the point being made, as there are probably many seriously-intended examples of "future tech" that are almost as silly!

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      "Slashdot - News and Chat Sites Deviant". (Click "homepage" link above for details).
    5. Re:It was a "joke" back then by DrXym · · Score: 4, Informative

      Some buildings do have slides

    6. Re:It was a "joke" back then by gsslay · · Score: 4, Insightful

      The cover image is obviously not supposed to be an attempt at predicting what a real working computer on your wrist would look like. If it had attempted this, most readers at a glance would probably not recognise what it was suppose to be.

      So the artist simply took a recognisable object (early 80s computer) and shrunk it onto a wrist. Job done, eye catching cover that the reader can immediately understand.

    7. Re:It was a "joke" back then by NotDrWho · · Score: 4, Insightful

      I like the elevator analogy. The fact is that even when prognostications get something right--they inevitably get the context, implications, and effects all wrong. That's because they get one invention or innovation right, but every invention and innovation has to be understood in the context of the million other inventions, innovations, and social changes that surround it.

      So one person guesses in the mid-19th century that we will have horseless carriages in the future--but also thinks they'll run on steam engines and cause great depletion of our wood and coal supplies. Another person forsees the internal combustion engine, but thinks its only practical use will be in industry. Another person forsees high-grade steel, but thinks it will be used just for girders. Another person forsees an interstate highway system, but thinks it will be used for giant horse-drawn land trains. No one person truly predicts the automobile and its actual effects and implications. No one person puts it all together.

      That's why all these reports that come out predicting the future (beyond the obvious) always crack me up. Such arrogance. About the only prediction guaranteed to be accurate is that the future will be far different than any of us can possibly imagine.

      --
      SJW's don't eliminate discrimination. They just expropriate it for themselves.
    8. Re:It was a "joke" back then by bickerdyke · · Score: 4, Insightful

      I also laughed when Asimov described spaceship controls as so complex, that only a robot with a positronic brain could handle them. Yep. a "computer" using levers and pulleys to steer a starship. :-)

      --
      bickerdyke
    9. Re:It was a "joke" back then by bickerdyke · · Score: 4, Interesting

      Which is exactly the point the article makes. That we're bad at predecting technology, because we tend to think along the lines of an evolution of existing technologies. But can't imagine even small but substantial new technologies. (in my example obviously the servo engine that could be used to control mechanical devices directly without a robot.)

      Another case of "almost right" is from the same Asimov book (I didn't read more than that plus the short stories) is an exact description of a GPS device used for navigation. While the actual use was a spot on hit, the user interface was as far off as possible: No one could imagine LED/LED displays, so the device was a rod that heated the handle when you pointed it in the right direction.

      Do you know that feeling when you're watching old speculative fiction pieces and suddenly realize that despite all that future tech, in a given moment, they's give their right arm for a simple Nokia cellphone? :-)

      --
      bickerdyke
    10. Re:It was a "joke" back then by tsqr · · Score: 4, Informative

      And yet, some sci-fi authors have shown amazing technology foresight. In the dystopian novel "Shockwave Rider" (1975), John Brunner coined the term "worm" to describe a malicious program that propagates itself through a computer network. And though he failed to predict the smartphone, his protagonist uses public phone terminals to hack government computer systems and create new identities for himself. Really, a remarkable book.

  2. That micro-floppy by Anonymous Coward · · Score: 4, Insightful

    ...isn't too far removed from a micro-SD card.

    1. Re:That micro-floppy by plover · · Score: 4, Insightful

      I think he drawing showed a miniaturized typical computer of the era primarily because the artist wanted it to be recognizable as a computer on the wearer's wrist. A drawing of a Pebble would have shown a smooth featureless slab; it would also have been hard to represent an RF data connection replacing physical data transfers, even if such things had been envisioned 33 years ago. (Although not impossible: Dick Tracy comics showed lightning bolts coming from the "2-way wrist radio" back in the 1950s.)

      --
      John
    2. Re:That micro-floppy by silentcoder · · Score: 4, Informative

      > signposts the idea of miniature storage.

      Indeed, it is still the standard icon for "Save file to disk" almost 2 decades since the most likely disk destination became "the hard drive".

      I remember back in 1998/1999 somewhere one computer magazine ran an article on "what will replace the floppy disk" ? Many ideas were touted, in subsequent letters most readers were betting the farm on ever-cheaper and faster rewriteable optical media as cd-burners got cheaper too.
      Nobody saw the USB flask coming until it was upon us - let alone it's more recent offspring like the MicroSD.

      --
      Unicode killed the ASCII-art *
  3. Surely ironic by Trapezium+Artist · · Score: 4, Insightful

    C'mon, it's entirely obvious that that "PC on a watch" painting is a rather clever piece of irony or even satire, not a meaningful prediction of an actual future piece of technology.

    That doesn't mean I disagree with the point of the discussion, namely that we're not that great at predicting the directions of future tech, but using this magazine cover as a direct illustration of that is, IMHO, rather disingenuous.

    1. Re:Surely ironic by Trapezium+Artist · · Score: 3, Interesting

      OK, now having read the linked article (oops), I do see that the author (Henry McCracken) realised that the cover painting had a humorous intent (not least that it was the April edition of BYTE), satirising the conservative opinion that future tech was likely to be an extension / miniaturisation of the then-prevalent PC paradigm.

      Good to see I got it, though :-)

    2. Re:Surely ironic by JaredOfEuropa · · Score: 4, Insightful

      No single feature on the iPhone was a game changer, it was a combination of many incremental improvements. For example, the use of a capacitive touch screen that could be operated with a finger, and the UI to match. Back then pretty much all smart phones had to be operated with a stylus or at best a sharp finger nail. A small improvement, but huge in terms of usability, especially for short tasks.

      There were already many smart phones around at the time, but if you saw someone dicking around on one for a few minutes at the bus stop, chances are it was an iPhone. Apple's small improvements added up to a lot of usability.

      --
      If construction was anything like programming, an incorrectly fitted lock would bring down the entire building...
    3. Re:Surely ironic by Lunix+Nutcase · · Score: 4, Insightful

      It's just complete nonsense, anyone working with smartphones at the time was completely unfazed by the iPhone

      Oh really?

      Chris DeSalvo right after the iPhone unveiling:

      As a consumer I was blown away. I wanted one immediately. But as a Google engineer, I thought ‘We’re going to have to start over.’

      What we had suddenly looked just so . . . nineties,” DeSalvo said. “It’s just one of those things that are obvious when you see it.

      Andy Rubin after the iPhone unveiling:

      "Holy crap," he said to one of his colleagues in the car. “I guess we’re not going to ship that phone."

      Yeah, they were totally unfazed. Oh wait...

      http://theatlantic.com/technol...

  4. "it's also a smart visual explanation of why..." by Arduenn6058 · · Score: 4, Insightful

    FTFA:

    "it's also a smart visual explanation of why the future of technology so often bears so little resemblance to anyone's predictions"

    No, it's not an explanation at all. It was intended as a metaphor for miniaturization of electronics. Noone in their right mind would take a full QWERTY keyboard with keys the size of pin heads literally.

  5. It is art by art6217 · · Score: 5, Informative
    It is art, no prediction. It is obvious from the first glance. And the article confirms it:

    If you're tempted to assume that the image was actually a serious depiction of what a future wrist computer might look like-well, no. Inside the magazine, which only had a brief editiorial about future computers, the editors pointed out that it wasn't a coincidence that it happened to be the April issue of Byte.

  6. Re:Fair point but. by Anonymous Coward · · Score: 3, Informative

    The submitter is the author of the article, you dimwit.

    I guess you didn't bother to read the summary.

  7. Something lost by guises · · Score: 4, Interesting

    Ugh. Every once in a while I'm reminded of just how much we've lost (and continue to lose) with the death of print media. Byte was shut down before its time, but there used to be so many good zines like it.

    I guess 2600 is still around, maybe I should get a subscription before I forget. Are there any other decent zines still in print? I should do an Ask Slashdot instead of just posting a comment...

  8. That drawing was a joke, but by Beck_Neard · · Score: 4, Interesting

    We genuinely are bad at predicting the future of tech, but it's usually not because we're too fanciful. It's usually the opposite. Tech predictions usually fail because we're way too conservative. That's partly the reason behind this joke drawing in 1981. Now predictions about almost everything else - society, politics, and social adoption of tech - are usually way too optimistic. But tech predictions are way too pessimistic. Here's my effort at a perhaps better future prediction: We'll have much better AI than we do today and it will know everything about everyone. Yet it will not be google, or anything like google, but a service catering to intelligence agencies. Poverty and destruction of the ecosystem will continue at a worse pace than it is going now. We will have the capability to cheaply explore other planets, but we won't actually have a colony on any planets. We'll have the capability to feed everyone in the world yet global hunger will still exist and maybe even be worse than it is today. Rich nations will be richer and poor nations will be poorer. Strong AI will eventually come about then promptly proceed to kill everyone. Not because it hates us, just for liebensraum. Have a nice day.

    --
    A fool and his hard drive are soon parted.
  9. instant access to computers around the world by Anonymous Coward · · Score: 3, Informative

    instant access to computers around the world

    Actually, in 1981 the internet existed, you could FTP and use email, as long as you knew the bang path routing.

    It wasn't for 2 more years after 1981 that I learned of it, but I knew people that were using it in the late 70's even. Contrary to what seems to be the popular public belief, the internet didn't start in the 1990's. That's just when the masses became aware of it, largely due to the influx of AOLers.

    Granted it was much smaller then as far as number of connected machines.

  10. *Sigh* the cover was symbolic art by carlhaagen · · Score: 4, Insightful

    The cover art was delivering the message of the "wrist-worn/hand-held computer". It was neither joke nor prediction; it was symbolism.

  11. Ironic and Iconic by Tatarize · · Score: 4, Interesting

    Does anybody else want a mini-sd card form factored to look like a mini-floppy disk? I sure do. And now since I've mentioned it, you do too.

    --

    It is no longer uncommon to be uncommon.
  12. Re:will smart watches ever catch on? by fuzzyfuzzyfungus · · Score: 3, Interesting

    My judgement is probably biased, because I loath my phone and its interruptions; but 'smart watches' appear to be devices that you attach to your wrist because your phone is configured to bother you so often that you need a second, more easily accessible, device to provide a summary of the incoming demand on your time and attention in order to see if you should follow through with taking your phone out of your pocket.

    Maybe I'm just getting bitter in my old age and shouting at those damn smartphones to get off my lawn; but if something isn't important enough to take my phone out of my pocket for, the fact that I'm being alerted to it is a software configuration defect that should be solved by my phone shutting the hell up, not by it phoning my watch to demand attention.

  13. Most unlikely technology in 1981: Handheld GPS by dtmos · · Score: 5, Interesting

    I always thought the most unlikely technological development in my lifetime was the handheld GPS device. It would be "most unlikely" because it required tremendous, simultaneous, and largely unforeseen advances in several different technologies, each of which was hard to predict in 1981. The list is at least:

    1. Low power, low voltage, low noise L-band receivers, sensitive enough to be compatible with the weak signal coming from the internal antenna of a handheld device;
    2. Stupendous amounts of digital signal processing, also at low power and low voltage;
    3. Digital map databases of (substantially) every road in the world, accurate to a few meters;
    4. A substantially world-wide, wideband wireless data link to get the digital map into the handheld device in the first place;
    5. Low power, low voltage, high resolution, multicolor flat panel displays;
    6. Gigabytes of low power, low voltage data storage memory; and
    7. High energy density, high power density batteries capable of supplying the whole thing.

    And, perhaps most impressive of all, the manufacturing technology to make all of the above small enough to fit in a handheld device, at a price low enough to sell by the zillions.

    Of the list above, probably only #2 could have been predicted, and then only if one were willing to extrapolate the then-relatively-new Moore's Law by a very large amount. (Recall that Mead and Conway had only written their Introduction to VLSI systems the previous year; until then it was not clear that such complex chips could even be designed on human time scales, let alone built for a profit.)

    The fact that a handheld GPS device is now an anachronism, since the technology is now small enough and low-power enough to be integrated into other handheld devices, like smart phones, pleases me no end.