Nokia Had a Production-Ready Web Tablet 13 Years Ago
An anonymous reader writes "Here's another story of a tech gadget that arrived before its time. Nokia created a web-ready tablet running EPOC (later to be renamed as Symbian) thirteen years ago. The tablet was set to go into full production, and they actually built a thousand units just before it was canceled. The tablet was scrubbed because market research showed there wasn't demand for the device. The team got devices for themselves and the rest were destroyed. The team was then fired. The lesson: Don't try to be pioneer if you're relying on market research studies."
and resistive touchscreen, USB 1.0, running on AA batteries.
In other words, not ready for prime time.
"If I had asked my customers what they wanted, they would have said a faster horse"
I would rather put it: Don't rely on market research studies, if you want to be a pioneer. If Henry Ford had asked his customers what they wanted, they would have said "We want faster horses".
The reason tablets became popular is because people had begun to use their phones in similar ways, and the price wasn't too outrageous. Microsoft had tablets before they became popular, too, but they didn't kick off the tablet craze. Pioneering technology is one part tech, ten parts timing.
There were a ton of internet devices a decade ago. I had drawers full of literature from a lot of companies making new ones. We wanted to use some badly for at-home patients for a research study. We didn't buy any. Why? They were expensive, and they sucked. There are reasons tablets didn't take off 13 years ago, and it had absolutely nothing to due with market-research.
"The tablet was scrubbed because market research showed there wasn't demand for the device. The team got devices for themselves and the rest were destroyed. The team was then fired. The lesson: Don't try to be pioneer if you're relying on market research studies."
Don't be a pioneer?
Yeah, I'm sure that was the lesson learned for every person who did not start up a company called "Apple" out of their garage.
Or pioneer the use of this little thing we call "Windows" on computers.
The real lesson? Market research can be dead wrong. Ask anyone on this team who would love to have a piece of that billion-dollar market today.