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Google's Business Plan For Nest: Selling Your Data To Utility Companies

Posted by timothy on from the selling-to-burglars-would-be-wrong dept.

jfruh (300774) writes "Google spent $3.2 billion on Nest. How is it going to make its money back selling high-end electronic thermostats at $250 a pop? Well, keep in mind that Google is a company that makes its money off information, not hardware. In fact, Nest is developing a healthy revenue stream in which it sells aggregated user information to utility companies, to help them more efficiently plan their electricity-generation scheduling. The subscriptions net Google somewhere in the range of $40 per user per year."

2 of 167 comments (clear)

  1. If Google did Clippy... by SIGBUS · · Score: 4, Funny

    It appears you are running a marijuana grow op. Do you want to:
    ( ) Hire an attorney
    ( ) Locate nearby vendors of weapons and security systems
    ( ) Find out about hydroponic equipment and cultivation techniques

    --
    Oh, no! You have walked into the slavering fangs of a lurking grue!
  2. Re:But they already bill me by Entropius · · Score: 3, Funny

    I keep my roadkill collection at 30 below in a well-insulated laboratory freezer. It's far more efficient (and the pot likes temps above 55).