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Bill Gates & Twitter Founders Put "Meatless" Meat To the Test

assertation (1255714) writes "Bill Gates and the founders of Twitter are betting millions that meat lovers will embrace a new plant-based product that mimics the taste of chicken and beef. Meat substitutes have had a hard time making it to the dinner tables of Americans over the years, but the tech giants believe these newest products will pass the "tastes like chicken" test. Gates has met several times with Ethan Brown, whose product, Beyond Meat, is a mash-up of proteins from peas and plants."

3 of 466 comments (clear)

  1. Re:But the price? by crioca · · Score: 5, Informative

    Why is meat so cheap compared to vegetables

    Tens of billions of dollars in farming subsidies every year and the animal feed subsidy is almost as large as all the others combined.

    http://en.wikipedia.org/wiki/Agricultural_subsidy#United_States

    It's not that meat is so cheap compared to vegetables, it's that you pay the difference in other ways.

  2. I can't do it; I've tried before. by Valdrax · · Score: 4, Informative

    I find that not eating meat is pretty trivial ...

    Good for you. I'm reminded of a quote from a comic I read when someone expressed shock and incredulity that another character had not seen Star Wars. Her response was simply, "Your life experiences are different from my own." What you are basically saying here is that you don't really like meat all that much and it was no big sacrifice to give it up. That's not the case for everyone.

    I find the switch to a meatless diet extremely hard, and I become just absolutely ravenous when I go more than a few days without it. I've tried three times for all the good reasons that you mention, and I just get a craving that cannot be satisfied by anything else.

    Almost any garden variety restaurant in China can make you a dish that usually can't be distinguished from a meat dish, and if I wish I can make several of them myself.

    As someone who likes meat, I find that statement laughable. If the vegetables in the dish are the most interesting and delicious part to you, then that's probably true for you. However, while I do enjoy many vegetarian Chinese and Indian dishes, I will NEVER confuse them for those with meat. The taste of the meat is not found in the meat itself but also in the sauces.

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  3. Re:Irrelevant. by PPH · · Score: 4, Informative

    Our ancestors didn't eat meat.

    Tell that to the American horse, the Mammoth and a number of other species that our ancestors ate into extinction.

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    Have gnu, will travel.