Slashdot Mirror

← Back to Stories (view on slashdot.org)

Opting Out of Big Data Snooping: Harder Than It Looks

Posted by timothy on from the perhaps-you're-just-into-bottles dept.

Lasrick (2629253) writes "Princeton sociologist Janet Vertesi writes about her attempt at hiding her pregnancy from 'the bots, trackers, cookies and other data sniffers online that feed the databases that companies use for targeted advertising.' Big data still found her, even though she steered clear of social media, avoided baby-related credit card purchases, and downloaded Tor to browse the Internet privately."

1 of 248 comments (clear)

  1. yep by Charliemopps · · Score: 5, Insightful

    I've worked with this software in the past. You can't hide from it, period. I even saw one that considered TOR browser as a data point to help identify you. Even staying off the net wont help. They have deals with your grocery store, walmart, your car dealership, everything... They get all your data all the time. Our only saving grace right now is its so much detailed information they don't even know what to do with it all. They can send you adds that might better appeal to you, but other than that they're not really sure what else to do. I suspect that at some point, someone will figure out how to do horrible things with this kind of information, and then this will suck.