Apple Reportedly Buying Beats Electronics For $3.2 Billion

An anonymous reader writes "Multiple publications report that Apple is undertaking its biggest acquisition ever, buying Beats Electronics for $3.2 billion. The deal would give Apple control over the popular 'Beats by Dre' headphones as well as a new music streaming service. Analysts suggest the headphones will open up a new series of product lines for Apple, while the streaming service will jumpstart its efforts to compete with Pandora and Spotify, as iTunes' growth slows. 'If Apple wanted to, it could certainly have built a streaming subscription service itself; the company had been floating the notion of one with label executives in recent months. But it's possible that Apple's most recent attempts to extend its music business beyond the iTunes store helped convince Cook that he was better off getting outside help.' The deal hasn't been completed yet, but a candid video of Dr. Dre was posted to Facebook in which he appeared to confirm it."

Comments

Re:Overpriced snake oil salesmen

[Mr D from 63]

The can buy Monster cables next.

Long way from Compton

[wiredog]

Dre's gonna be the first hip-hop billionaire.

Thing Thugs Will Beat You For

[drainbramage]

"Thing Thugs Will Beat You For" for $200 Alex.
---
1> Apple products are the what the thugs want around here, most only threaten or beat you, some use hand guns.
2> Those beats headphones got popular and are now being targeted by thugs.
3> Apple see's another market for repeat (re-beat?) customers.
4> Profit!

Re:Overpriced snake oil salesmen

[fuzzyfuzzyfungus]

Haven't you ever watched Frankenstein? Nothing good ever comes of mixing lighting and monsters...

Re:3.2 B

[Sockatume]

If you think that 256 kbps AAC is "compressed to hell" you probably have a place at Xavier's School for Gifted Youngsters as some sort of bat-themed superhero.