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Can Google Influence Elections?

Posted by Unknown on from the meme-cat-told-me-to-vote-for-kodos dept.

KindMind (897865) writes "From the Washington Post: 'Psychologist Robert Epstein has been researching [how much influence search engines have on voting behavior] and says he is alarmed at what he has discovered. His most recent experiment, whose findings were released Monday, found that search engines have the potential to profoundly influence voters without them noticing the impact ... Epstein, former editor-in-chief of Psychology Today and a vocal critic of Google, has not produced evidence that this or any other search engine has intentionally deployed this power. But the new experiment builds on his earlier work by measuring SEME (Search Engine Manipulation Effect) in the concrete setting of India's national election, whose voting concludes Monday.'"

2 of 138 comments (clear)

  1. Re:Big deal by FriendlyLurker · · Score: 5, Interesting
    Yeah the real news here is that the internet is undermining the top down power the traditional oligarchs had over the masses voting behavior via the old-world mass media broadcast companies. If Robert Epstein does not recognize this point, he is just another pawn trying to convince people to go against their own self interest (as is typically the case with most of the two party "first" world Republocrat systems.

    Sure Google gets a big chunk of attention via its news service - but so does lots of "horizontal" news we get via social media. I'll take that over TV and newspaper oligarchies any-day thank you. Just finished reading about a big one in fact - 10 to 100 billion siphoned out of Ukraine and other eastern block countries by "offshore structures created and maintained by the west" - you (probably) will only hear about it on social media:

    While New Zealand’s Company Law Reform Stalls, GT Group Helps a Thieving Ukrainian Despot
    Fraud & Corrupt Practices in Prague & London

  2. Re:Hmmm... by AthanasiusKircher · · Score: 5, Interesting

    Search engines are already implicitly biased based on their search and display algorithms. Google provides results on your past search history attempting to identify those items that you're more likely to read. If you're liberal, you are more likely to get results that include MSN, CNN, etc. Conservatives are more likely to get Fox, etc

    Indeed. There's also a name for the phenomenon -- a filter bubble.

    There are those who downplay this effect or say it isn't that large. I don't know. In the 2012 election, I searched for Ron Paul news on a regular basis. (I wasn't a supporter, but I found his attempts to overthrow the standard Republican political machine on the local level to be intriguing, and some of the reactions from the party were shocking.)

    Pretty soon, I noticed Ron Paul stuff (news reports, links, etc.) showing up much more frequently in Google for me. I got curious and checked some friends -- and they weren't hearing or seeing anything about this, because Google didn't show them the same search results.

    Those who already were interested in Ron Paul saw more about him. Those who didn't already know about him weren't seeing any of the crazy things happening with his supporters, because Google apparently decided via its algorithms that they'd rather see more news about cats or celebrity love interests or whatever crap.

    It was at that point that I stopped using Google as my standard search engine. (This was also after years of frustration with Google becoming increasingly unable to function as an actual search engine that would look for what I told it to, rather than some wacko variation of my search that dropped half of my search terms arbitrarily and replaced others with "synonyms" that often weren't related at all.)