7.1 Billion People, 7.1 Billion Mobile Phone Accounts Activated
Freshly Exhumed (105597) writes "Tomi Ahonen's newly released 2014 Almanac reveals such current mobile phone industry data gems as: 'The mobile subscription rate is at or very very nearly at 100%. For 7.1 Billion people alive that means 7.1 Billion mobile phone subscriptions worldwide.' Compared with other tech industries, he says: 'Take every type of PC, including desktops, laptops, netbooks and tablet PCs and add them together. What do we have? 1.5 Billion in use worldwide. Mobile is nearly 5 times larger. Televisions? Sure. We are now at 2 Billion TV sets in use globally. But mobile has 3.5 times users.' Which mobile phone OS is the leader? ''Android has now utterly won the smartphone platform war with over 80% of new sales. Apple's iPhone has peaked and is in gradual decline at about 15% with the remnant few percent split among Windows, Blackberry and miscellaneous others.'"
So in your profession (marketing, call it what it is), you're brain dead.
What this tells you is not that you 'must have a mobile strategy' ... it tells you that someone is lying.
But hey, why would you actually do anything other than arrogant self promotion as if your profession is even needed in the first place.
If you believe these numbers, you're a moron/idiot/fucking retarded SoB.
Persistent Volume manager for Kubernetes - https://github.com/dwimsey/openshift-pvmanager