7.1 Billion People, 7.1 Billion Mobile Phone Accounts Activated

Freshly Exhumed (105597) writes "Tomi Ahonen's newly released 2014 Almanac reveals such current mobile phone industry data gems as: 'The mobile subscription rate is at or very very nearly at 100%. For 7.1 Billion people alive that means 7.1 Billion mobile phone subscriptions worldwide.' Compared with other tech industries, he says: 'Take every type of PC, including desktops, laptops, netbooks and tablet PCs and add them together. What do we have? 1.5 Billion in use worldwide. Mobile is nearly 5 times larger. Televisions? Sure. We are now at 2 Billion TV sets in use globally. But mobile has 3.5 times users.' Which mobile phone OS is the leader? ''Android has now utterly won the smartphone platform war with over 80% of new sales. Apple's iPhone has peaked and is in gradual decline at about 15% with the remnant few percent split among Windows, Blackberry and miscellaneous others.'"

Comments

Re:Sanity check

[Bacon Bits]

These are telecommunications companies. Sanity doesn't figure in to their business plan.

Re:Sanity check

[schnell]

It's got nothing to do with that. As the GP said, this is a total BS interpretation of the statistic. In wireless telco parlance, a "subscriber" is just an active SIM, not a person. So the total # of "subscribers" among mobile systems includes not just cellular phones but also cellular wireless enabled laptops/tablets/Kindles; all the cars out there with OnStar or something similar; every truck or car with a wireless fleet tracker; every cargo container or physical asset that has a wireless location/anti-theft tracker; every FedEx driver who has a cellular-enabled signature capture reader; every utility meter or security camera with a cellular data link... the list goes on and on. "7.1 billion" is probably more like 1/2 people with phones and 1/2 "things" with cellular connections.

Re:What this means

[bluefoxlucid]

Public Relations is not marketing. Marketing deals with products; public relations deals with relation to customers and the public at large.

Marketing revolves around how to dress up Tide, how to convince the consumer they want Tide, what markets Tide aims at, what the advertising strategy is for Tide, and so on. These center around products, demographics, and how demographics connect to products.

Public relations instead revolves around Tide Co, how to convince the customer that Tide Co isn't an evil asshole company dumping sludge onto farmland in India, how much transparency Tide Co should have to keep customer trust, when Tide Co's ethics committee has come off its nut and is trying to create a PR nightmare by doing something that will reflect extremely negatively on Tide Co, etc. These center around the company, demographics, and the public at large.

The difference is subtle, but simple. Marketing tries to sell products. Public relations tries to make sure the company both actively creates rapport with the public (customers or not) and avoids offending the public. Good PR is about ethics and transparency; good marketing is about selling shit.

As an example: Apple has good PR. Their company is environmentally responsible, they're aware of their business operations, they communicate to the world at large through exciting and entertaining public appearances, and so on. Their marketing is less successful: more people bought Motorola, Samsung, and LG phones with Google software; who in the hell gets excited over Google and Samsung?

10 years ago, you needed an electronics communications strategy. It wasn't enough to market things on TV and in news papers; you needed to get customers on mailing lists, to tell them about what's happening in the company (not products, but exciting growth and customer outreach programs), and to give them exclusive insider deals or promotions or whatever. You couldn't just put "iPhone, SALE $299 REG $399" in the paper; you had to make the customer a part of your communications network, make them feel like you're talking specifically to them. Now it's mobile apps.