BlackBerry To Allow Rivals To Manage Its Smartphones

jfruh (300774) writes "BlackBerry broke its longstanding business model recently by announcing that its BlackBerry Enterprise Service 10 management platform would be able to manage not just BlackBerry devices, but Android and iOS gadgets as well. Now, in a new announcement, the company is also exploring the flipside of that coin, allowing software from other companies to manage BlackBerry phones. The moves acknowledge a world in which fewer and fewer people are interested in a vertical BlackBerry solution — but also seem to kill the last things that make BlackBerry special."

Comments

Death throes ..

[gstoddart]

RIM/BlackBerry has been in decline for years.

The stuff they played a role in pioneering are now pretty much commodities. They rested on their laurels for way too long, and eventually got lapped by the rest of the market. Apple and Android have huge market shares compared to what BlackBerry still has.

They've been laying off people, closing buildings, and putting out products hardly anybody buys, and they've been saddled with ineffective management for years.

They're well on their way to becoming a footnote. Their founders all got rich and moved on.

What we're watching is the dying days of a once cool company.

Sad to see them go, but this is largely a mess of their own creation, even if they don't realize it.

I know people who owned their PlayBook tablet -- and, quite frankly, they were crap. There was nothing in the store, their Android support was a joke, and then they stopped giving updates for it. I'm betting most of the people who ever owned that tablet wouldn't ever own another product from them.

Re:Death throes ..

[Rigel47]

Thanks for regurgitating everything that has gone wrong. It's easy and popular these days to prognosticate that BlackBerry is doomed because stock price, market share, bad press, blah blah. Unfortunately for your ilk BlackBerry is under new management and is executing a number of moves that are different from anything in the past.

Partnering with Foxconn, introducing the Z3, the device management moves described here, BBM on all platforms, etc, are just a few.

BlackBerry remains unrivalled in device security (for sure the facebook crowd won't care), has awesome battery life, and has the smoothest mobile operating system I've ever used. Yes, full disclosure, I own a Z10. Literally the only drawback is that it doesn't have a few apps that might be handy (my banking app most notably). That written the support for Android apps grows and you can now install 'droid apps right out of the play store.

Certainly it's true that BB could still be doomed but commentary like yours is essentially the chatter of the Monday morning quarterback.

Re:Death throes ..

[tapi0]

Plenty in the store, obviously since the decline there's little of the newer bigger apps like Netflix etc. but I'm one who owns a couple along with family and friends who are more than happy. Build quality, screen, audio and OS features were way ahead many of the contemporary tablets and mine's still going strong. There were a few of us waiting for the BB10 phones and it was those that turned us away from BB, not the playbook. If there were an updated 10" playbook released today I'd definitely consider it, though it would be a stretch.
And "android support a joke"? It actually was able to run some apps from a completely different OS, and that was a joke? IOS and Android and Windows RT support for apps from other platforms is non-existent, but BB made an attempt at cross platform compatibility and you slate the effort!?

Re:Death throes ..

[mlts]

Blackberries excel in the security arena. While someone puts an iPhone on airplane mode and runs off with it, a Blackberry can be set to erase itself if it doesn't get a network connection in a certain time interval. No other platform offers this assurance.

Blackberries also used their own servers. Servers secure enough that countries demanded RIM give them access or else kick them out of the country. No wayward CAs, no bogus certs... it may not be perfect, but BIS is/was a secure way of doing mail.

BES, OTOH, I'm neutral about. It is nice having an authentication mechanism separate from SSL/TLS, but historically, BES was fiddly. It is likely rock solid now, but it got a bad reputation.

I don't think RIM is doomed. Should people/companies actually value security, they are the only game in town for serious security on a device level.

Re:Death throes ..

[Anonymous Coward]

The thing is, the smartphone market is now mature. Blackberry are small fish in a big pond.

I worked in an establishment where all the senior managers had Blackberries. They couldn't connect them to Exchange email accounts, so when the time came, all the senior managers switched to iPhones which worked out of the box. Over time, they got used to and started to like the whole Android and iOS ecosystem. I know man other organizations went through the same process (perhaps switching to Android instead, or Windows Phone).

Now that these people have left Blackberry behind, why would they want to give up their investment in a system that they like and that works for them to go back to a company that A) was a complete pain to work with, and B) is now an also-ran with no clear plan to turn themselves around? They can create great new devices all they want, but why would I (or my bosses) want to drop our existing iPhones and Android handsets and introduce device management for yet another type of handset from a company that has been more or less irrelevant for the past few years?

Re:Death throes ..

[Rob Riggs]

Current blackberry products would surprise you. Android support is basically 100%, minus anything proprietary from google. The features offered on them are similar to what you'd expect from a decent smartphone.

I use current BB products, issued by my company. And they do surprise me. As in "why the hell is my company spending good money on junk like this?!?" Similar to a decent smartphone? Hardly. The ones with real keyboards are glorified feature phones. And those of use that want a decent smartphone will buy one from a decent smartphone vendor.

Re:Death throes ..

[gstoddart]

Certainly it's true that BB could still be doomed but commentary like yours is essentially the chatter of the Monday morning quarterback.

I remember when RIM was a smallish company operating mostly out of one office. I remember watching RIM soar and become huge. And I've spent several years watching them decline, the founders leave, and management floundering. I've known several people who worked there over the years.

Do I claim to be Warren Buffet and know exactly what will happen to them? Of course not.

Is it my opinion that they may never be able to pull themselves out of this slide? Yup, this is a similar pattern to when Nortel keeled over. Going from high flying, high priced and infallible, to tanking, shedding customers, assets and income is what I'm seeing.

In the words of Principal Skinner ... "Prove me wrong children. Prove me wrong."

You believe RIM/BB will recover. That's OK. The executives do as well.

I don't have any financial interest in RIM/BB, you may or may not. In a few years, one of us will be right, and one of us will be wrong.

But my belief is that they're running out of the things which differentiated them, playing catch up to a market they helped create, and have been bleeding market share and revenues.

So, if I was laying money on the line in this, I'd not be betting on them to succeed.

And, at the end of the day, my "Monday morning quarterbacking" carries about as much meaning as your "Wednesday morning cheer leading". Two random, insignificant opinions.

Re:Death throes ..

[Unknown1337]

My Blackberry has been connected to exchange for a few years and there have been zero issues with it since OS 10. Calendars, e-mail, etc. all sync perfectly. As for being irrelevant... even you who think so are still talking about them. They are not the biggest players in the game any more it's true, but all major companies go through ups and downs. Some users abandon them in an instant and others give them the slack they need to deliver good products again. (Apple is not exempt from this path either.) Simply the fact that people feel the need to constantly dog BlackBerry and 'remind' us that they were basically in the toilet not too long ago is a sign that they are still seen as a threat. If they held no expectation of competition they would not regularly be measured against the other major players.

Re:Death throes ..

[johneee]

The PlayBook fiasco made me sad because it was so good. OS is way better even now than Android on the same size hardware, and the PB hardware was great, if a little unexciting.

Everything you say about the store and Android and support is correct. Which meant that the platform as a whole is useless except for limited situations (we still use ours for reading ebooks and browsing, but that's about it) but the gizmo itself was anything but crap.

Re:Death throes ..

[Anonymous Coward]

Pretty much. wife's iphone has issues with email sync, my andriod has issues with gmail spying. The work BB? It just works. It does only what it's supposed to do; encrypted email, BBM and reading word/ppt/pdf documents. I agree, it's shit for anything else, but I'm not doing anything else on the work phone. It's good for security, and that's why I got stuck with it? Would I use one for my personal phone? Hell no. However, that's not the market or the point of it. We had one get stolen in china last month, most likely by our "partner". Fucks given? Zero. Sensitive work email on it? Very secure.

Re:Death throes ..

[ArhcAngel]

I use current BB products, issued by my company. And they do surprise me. As in "why the hell is my company spending good money on junk like this?!?" Similar to a decent smartphone? Hardly. The ones with real keyboards are glorified feature phones. And those of use that want a decent smartphone will buy one from a decent smartphone vendor.

Since you didn't specify what device you are using I will assume from your comment you are using a BB OS 7 device which the OP indicated was a several years old device. I highly doubt you are are using a BB OS 10 device since current gen BB OS 10 phones (even the Z10 is over a year old.) can run the bulk of Android apps while maintaining the devices security. The Z30 uses the same Snapdragon S4 Pro chip as the Moto X and a host of other devices meaning it can hang with the big dogs just fine. BlackBerry has done a commendable job re-engineering the ideas from the original BB OS into a next generation OS ready to compete with the modern mobile world.

Re:Death throes ..

[helix2301]

I agree they may be loosing the one thing that made them special but again did it make them special or just put them further behind. They are one of the worse run companies in tech today. Technology just passed them by the lack of app support really hurt them more then anything.

Kill it?

[fuzzyfuzzyfungus]

Why would allowing others to use the APIs, rather than keeping them super-secret as a rent extraction strategy, 'kill' their specialness?

Presumably the same management options as before will still exist, you'll just be able to use other software to actually set those options, should it please you. If the actual security of the management process depended on the APIs being secret than it was horribly broken long ago (reverse-engineering a proprietary system well enough to build a competing application is either superior or you can profitably sell for less is hard, especially if the vendor is willing to mess with you; reverse engineering just enough of it that basing its security on the assumption of its secrecy is substantially easier). If BES remains superior, you can still use it. If you don't elect to, your blackberries are now not nearly unmanageable bricks(and, hopefully, won't suffer the shit that is BIS...)

License the keyboard

[Bill, Shooter of Bul]

That might produce some additional revenue. They're suing the makers of a look a like solution for the iphone. Why not just take a cut of everyone that wants to do it, and help them do it as well? It might revitalize physical keyboard handsets.

They're still special

[mysidia]

but also seem to kill the last things that make BlackBerry special.

You think the competing management platforms driven to be as generic as possible and manage multiple vendors' phones will be "better" at managing BB devices, than their own product?

I see a few ways this may not hurt BB... (1) It makes their smartphones more attractive, if they will be compatible with customers' existing management solution.

(2) Potential licensing fees from developers of management software for access to SDKs and advanced APIs.

and (3) They may still provide superior manageability/functionality for their own management platform, by using undocumented APIs, or by introducing new APIs to their devices and management platform simultaneously --- so they always leverage new management and security features first..

Re:its actually pretty great news.

[LordLimecat]

BES was always finicky, but generally issues I recall seeing tended to be self inflicted. Im not sure what you mean by "they changed cryptography keys"-- the entire point of the BES is that the company alone holds the per-device keys, and if they change its because someone did something with their profile.

Calling BES awful when there basically werent any viable competitors for ~10 years is a bit ridiculous. Sure there was activesync, but that was even more finicky and screwed up, and until recently (last ~5 years) anything else was just a nightmare to manage. Anyone ever have the joy of trying to get an iPhone 3 hooked up to a server with a self-signed cert?

Put a fork in it....

[erp_consultant]

BB is done. Some of their new products are interesting but BB has been irrelevant for too long. At one time they made the best smartphone on the market, certainly the most secure. Then they got fat and lazy and Apple and Android sped past them.

I had one of the older BB phones with the small screen and physical keyboard. Loved it. Great battery life, good call quality, secure. But no apps to speak of. Poor quality handsets (I know a lot of people that had to return them due to hardware failures). Then I got an iPhone and never looked back. Well, never looked back at BB. I did look at (and own) Android phones.

Now it's a two horse race. To me, BB is kind of like Windows phones. Yeah, some nice features but I'm not about to buy one. So long BB...we hardly knew ya.

Re:They're almost dead

[mythosaz]

This is the real issue.

If you're not already an all BlackBerry shop, or you're not big enough that you can dedicate resources to running BES in addition to your other solution, you need a different solution to manage your mobile devices before someone loses a phone on a plane and you're writing HIPAA checks.

None of the good multi-platform enterprise class solutions support BlackBerry

So you implement Mobile Iron as your one mobile management solution, and tell people they can't have a BlackBerry if they want enterprise mail, and the 3% of your people with BB's becomes 0% as you issue them Androids and iPhones. [Because giving everyone who actually has a personal BlackBerry a new Galaxy costs less than the server for BES.] And like that, BlackBerry's market share goes from 3% to 2.99%.

Re:its actually pretty great news.

[ArhcAngel]

Comparing BES to ActiveSync (EAS) is like comparing Exchange to IIS. While BlackBerry's bread and butter was its push email functionality the things you could do with a BlackBerry connected to a BES were impressive even by today's standards. Because of BlackBerry's end to end encryption a BB phone connected to a BES is always connected to the corporate network just like any PC sitting in your office. Meaning if I left an important file on the computer at the office I could connect to it from my phone and open/save it. Applications which need to fetch data from the corporate DB can be installed to the phone and work without the need to constantly log in. Even today with every MDM I have worked with I still have to manually connect over VPN when I want to do anything on the company network with an Android or iOS device. And if the screen times out it disconnects the VPN connection forcing me to start over. Good, Mobile Iron, Knox, et al are still some distance from providing such a robust feature set.

This is a good move for BlackBerry but if a company truly wants a secure and robust solution they should still choose BES IMHO.

*made* Blackberry special

[zarmanto]

"...but also seem to kill the last things that make BlackBerry special."

Shouldn't that be made Blackberry special? I mean, I loved my old crackberry as much as the next geek back-in-the-day... but pretty nearly everyone has moved on, at this point.