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Google Overtakes Apple As the World's Most Valuable Brand

Posted by samzenpus on from the most-money dept.

mrspoonsi (2955715) writes in with news that global market research agency Millward Brown has proclaimed Google as the world's most valuable brand. "US search engine Google has overtaken rival technology titan Apple as the world's top brand in terms of value, global market research agency Millward Brown said Wednesday. Google's brand value shot up 40 percent in a year to $158.84 billion (115 billion euros), Millward Brown said in its 2014 100 Top BrandZ report. 'Google has been extremely innovative this year with Google Glass, investments in artificial intelligence and a range of partnerships,' said Benoit Tranzer, the head of Millward Brown France. Apple, which dominated the top position for three straight years, saw its brand value fall by 20 percent to $147.88 billion."

2 of 84 comments (clear)

  1. Misleading? by Futurepower(R) · · Score: 5, Interesting

    Something is wrong, somewhere, IMO. This Slashdot story is apparently about a PR release by Millward Brown, which is owned by Kantar Group, which is owned by WPP. Notice that the WPP web site is badly coded. It doesn't adjust for font size choices in browser configuration. The web site has, to my eyes, an ugly, cheap look.

    See this Slashdot story: Google Foresees Ads On Your Refrigerator, Thermostat, and Glasses. Look at the comments. I'm not the only person to think something has become crazy at Google. Here are more: Why I'm Sending Back Google Glass and Apple, Google Agree To Settle Lawsuit Alleging Hiring Conspiracy.

    Maybe this Slashdot story is about a PR release paid for by Google? Or Millward Brown is trying to advertise itself? Apparently "brand value" doesn't say much that is logical about how a company is managed, but just means that you should respect a company because a company is getting a lot of attention.

  2. Brand Value? by ketomax · · Score: 5, Insightful

    I can buy an iPhone, iPad, Windows OS, Microsoft Office (or it's subscription). What exactly does Google sell apart from Ads (and our data)? Google Fiber is not available worldwide. Gmail is awesome even when free. Google glass does not seem like it will be usable because of the backlash. How does Google's brand value serve them when compared to the likes of Apple & Microsoft?