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With the Surface Pro, Microsoft Is Trying To Recreate the PC Market

Posted by Soulskill on from the can't-lose-if-you-don't-fight dept.

An anonymous reader writes "An opinion piece at ReadWriteWeb makes an interesting suggestion: Microsoft's efforts in the tablet market aren't aimed at competing with the iPad or any of the Android tablets, but rather inventing a new facet of the PC market — one Microsoft alone is targeting. Quoting: 'Microsoft wants everyone to think the Surface Pro 3 is a tablet, but its pricing gives the game away. Microsoft wants to recreate the lucrative PC market that made the company billions of dollars by repackaging a PC into tablet clothing and then hammering away at the Surface product line until everybody believes that PCs never really went anywhere, they just got a touchscreen and a cellular connection.' This is also supported by the lack of a smaller Surface tablet, which many analysts were predicting before this week's press conference. Microsoft is clearly not pursuing the tablet-for-everyone approach, but instead focusing on users who want productivity out of their mobile computing device. The Surface Pros are expensive, but Microsoft is hoping people will balance that cost against the cost of a work laptop plus a personal tablet."

1 of 379 comments (clear)

  1. A pretty good work device by Anonymous Coward · · Score: 5, Informative

    I bought a Surface 2 (RT, not Pro), and I've been very pleasantly surprised at just how good a work device it is.

    My uses, as an IT manager:
              note taking in meetings with OneNote
              reviewing documents (Word/Excel/PDF)
              presenting (PowerPoint)
              email (Outlook or Mail)
              web browsing
              cloud storage (OneDrive)
              Remote Desktop (Citrix Reciever)
              entertainment on airplanes: video, ebooks

    Surface 2 does all of these well. Better than the iPad I had previously for the pure-work tasks, albeit somewhat worse for the 'entertainment' tasks. Since my focus for this device is work, I've really enjoyed it.

    I think I'd like the SP3 even more, because I'd get all of the above plus Visio, although I'd have to check out the size/weight for myself.

    If what you want is more 80% entertainment / 20% business, or if you are in a business where MS Office/Exchange/etc. are not critical, the iPad is hands-down better, but I think that for many business-types, Surface deserves a look.