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With the Surface Pro, Microsoft Is Trying To Recreate the PC Market

An anonymous reader writes "An opinion piece at ReadWriteWeb makes an interesting suggestion: Microsoft's efforts in the tablet market aren't aimed at competing with the iPad or any of the Android tablets, but rather inventing a new facet of the PC market — one Microsoft alone is targeting. Quoting: 'Microsoft wants everyone to think the Surface Pro 3 is a tablet, but its pricing gives the game away. Microsoft wants to recreate the lucrative PC market that made the company billions of dollars by repackaging a PC into tablet clothing and then hammering away at the Surface product line until everybody believes that PCs never really went anywhere, they just got a touchscreen and a cellular connection.' This is also supported by the lack of a smaller Surface tablet, which many analysts were predicting before this week's press conference. Microsoft is clearly not pursuing the tablet-for-everyone approach, but instead focusing on users who want productivity out of their mobile computing device. The Surface Pros are expensive, but Microsoft is hoping people will balance that cost against the cost of a work laptop plus a personal tablet."

2 of 379 comments (clear)

  1. Go die by Anonymous Coward · · Score: -1, Troll

    Please just die Microsoft. The world doesn't need your bloatware anymore.

  2. Microsoft for business is bullshit. by mosb1000 · · Score: -1, Troll

    There's nothing special about Microsoft products that makes them business compatible. That's been a ridiculous nonsense talking point for selling Microsoft's overpriced bloatware for far too long. The people running corporations are stuck in the '80s and believe they need to use MSFT because they were sold on that scam 3 decades ago. But those dinosaurs won't be running things forever. Soon younger CEOs with a more intelligent approach to IT procurement will be in charge.