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With the Surface Pro, Microsoft Is Trying To Recreate the PC Market
An anonymous reader writes "An opinion piece at ReadWriteWeb makes an interesting suggestion: Microsoft's efforts in the tablet market aren't aimed at competing with the iPad or any of the Android tablets, but rather inventing a new facet of the PC market — one Microsoft alone is targeting. Quoting: 'Microsoft wants everyone to think the Surface Pro 3 is a tablet, but its pricing gives the game away. Microsoft wants to recreate the lucrative PC market that made the company billions of dollars by repackaging a PC into tablet clothing and then hammering away at the Surface product line until everybody believes that PCs never really went anywhere, they just got a touchscreen and a cellular connection.' This is also supported by the lack of a smaller Surface tablet, which many analysts were predicting before this week's press conference. Microsoft is clearly not pursuing the tablet-for-everyone approach, but instead focusing on users who want productivity out of their mobile computing device. The Surface Pros are expensive, but Microsoft is hoping people will balance that cost against the cost of a work laptop plus a personal tablet."
To Microsoft, everything is a PC which is going to run Windows and Office.
They've never really been able to see past that.
My personal desktop has never had Office (or open Office, or any office suite on it), because for personal purposes, I have simply never needed one. I use my tablet for infotainment and looking up stuff on the web when I travel. I don't use it for heavy work.
I'm not sure that most people want what Microsoft thinks is the tablet market. In fact, given the sheer number of less-powerful tablets out there that people are happily using.
Microsoft has ever really predicted much in the way of new markets or products, or led the way in innovation. They have mostly stuck with their tried and true "all roads lead to Office".
If I wanted a laptop, I'd buy one. I'm not convinced that what they're selling is what most people are looking for.
Lost at C:>. Found at C.
Don't think iPad. Think Macbook Air with a detachable keyboard.
They're a fantastic business machine. They really are.
But at the same time, Microsoft is losing a whole generation of users who are learning that they don't need Microsoft. I would argue that a lot of Apple's success today stems from the fact that they were the dominant machine in schools 30 years ago.
Kids today are running around with 7" tablets. Sure, they're infotainment, but they do everything on those tablets. Web, Skype, Netflix, they type up homework, and of course, play games. It is a major strategic mistake to ignore the 7" tablet market.
Dogged determination and perseverance?
Lost at C:>. Found at C.
duh.
MS is leading the way to a place where you carry you computer all the time and just drop it into a cradle when you need a bigger screen.
Something that works for well over 80% of the populace.
I'm not a fan, but the iPad would be horrible to do that with. With it's in ability to shop more then 1 window at a time.
And I own an iPad, and I like it.
The Kruger Dunning explains most post on
I bought a Surface 2 (RT, not Pro), and I've been very pleasantly surprised at just how good a work device it is.
My uses, as an IT manager:
note taking in meetings with OneNote
reviewing documents (Word/Excel/PDF)
presenting (PowerPoint)
email (Outlook or Mail)
web browsing
cloud storage (OneDrive)
Remote Desktop (Citrix Reciever)
entertainment on airplanes: video, ebooks
Surface 2 does all of these well. Better than the iPad I had previously for the pure-work tasks, albeit somewhat worse for the 'entertainment' tasks. Since my focus for this device is work, I've really enjoyed it.
I think I'd like the SP3 even more, because I'd get all of the above plus Visio, although I'd have to check out the size/weight for myself.
If what you want is more 80% entertainment / 20% business, or if you are in a business where MS Office/Exchange/etc. are not critical, the iPad is hands-down better, but I think that for many business-types, Surface deserves a look.
Personally, the Asus Transformer got 90% of the way to what I was looking for back in the twentieth century. Microsoft's latest offering appears to go the last 10%. I'm a Linux geek personally, but I do need to be able to run MS-Office compatible software on whatever platform I use. Microsoft's pitch -- "runs all your favorite MS software on your device of choice" is actually a powerful incentive for marketing to professionals. If they are addressing the perceived shortcomings of the tablet form factor, I suspect they may well be onto something.
Not planning on ditching my Android devices anytime soon, nor installing Windows on my Linux PC's - but I can sure see a lot of professionals doing so just for the ability to more or less seamlessly integrate their mobile devices with organization infrastructure. I may not like MS software, but nothing integrates with a Windows-based infrastructure like MS-Windows - hardware platform notwithstanding.
The tablet PC is not new. It preceded the iPad and Android tablets by several years but the technology sucked. It's better now to the point that a tablet PC is workable and for my money, MS is proving the point well with the Surface Pro line. The iPad succeeded where the previous tablets failed because they reduced functionality down to media consumption only while taking advantage of the then more advanced technology to create a far more elegant design. It’s still not suited to real work while the Surface Pro actually is. I welcome it. I have an iPad and I hate having to switch to my laptop every time I think of some small bit of work I need to do. There is a huge market for a device like this among business users and less casual home users like me. I hope they succeed and if it brings them a windfall of new money. That’s exactly as it should be.
but I don't want a separate device just to do Office...I want whatever device I use to be able to run "everything I use" so I can combine stuff, rework, sort, juggle, scrape and reformat all that stuff into one coherent work output. If, like the Surface, the other apps from other suppliers are either not present or unusable with a touch screen, it's dead in the water. And it's dead in the water if I have to buy again software I've already paid for on another platform. And don't say Cloud. Cloud is dead because using it makes me legally non-compliant.
"Cock Up Your Beaver" does not mean what you think. This sig is intended to clog filters and annoy do-gooders
They're a fantastic business machine. They really are.
How so? What fraction of business users have even considered Windows 8 and above for their desktops / laptops? Less than 5%, if that. A business machine that cannot run Windows 7 or Windows XP is dead on arrival.
If you keep throwing chairs, one day you'll break windows....
And there are those who want a Mac because the hardware is decent, well designed, and it ships with a Unix and a GUI OS that works quite nicely?
Not just business.
I use a surface pro for music production and live performance. It's the only tablet that can run a full version of Pro Tools (or in my case, Cockos Reaper) including VSTi's and VST's. I've written control programs for mixers using Cycling 74 tools and the touch interface is spectacular, not to mention I've got a keyboard right there built into the cover. Right now, I'm in the process of trying to get the WIFI n interface to offload effects processing chores (using ReaMOTE), but the damn thing has enough power that it can handle almost all of the native effects for live performance. I have friends who have tried to incorporate their iPads in music production, but the peripherals are mostly toys and the software consists of badly crippled versions of real tools.
I honestly don't understand why Apple hasn't come out with a full Mac tablet. Artists and musicians would eat them up.
I can't speak for using it as a business machine, but I don't see any reason why it wouldn't be ideal. As a creative tool, there is nothing else like it.
You are welcome on my lawn.
The aqueduct?
> For one, though you will undoubtedly disagree, they ensured the popularization the PC.
No. IBM associated their monopoly with the PC. Microsoft just took advantage of IBMs good name.
Also, Apple and friends established the microcomputing market. IBM just came in as a johnny-come-lately spoiler.
Ultimately IBMs marketing muscle and Microsoft's subsequent dominance RETARDED the industry and delayed the introduction of better hardware and better operating systems.
Fixating on Apple II misses Macintosh, Atari, Amiga & Acorn.
Compared to the DOS that lurked beneath any Microsoft product leading up to 1995, AppleDOS is not so bad. Even VMS is not so bad.
A Pirate and a Puritan look the same on a balance sheet.