Slashdot Mirror
Ask Slashdot: Tech Customers Forced Into Supporting Each Other?
An anonymous reader writes "Has anyone else noticed the trend towards 'community forums' where customers are basically being recruited to solve the issues of other customers while the companies selling the products causing the issues sit back and take a passive role in the process? Granted, sometimes the companies' employees play an active part in the forums and provide some value-add by contributing crucial, and often undocumented, knowledge that solves the problem in a timely fashion. Unfortunately, that isn't always the case, and this leaves customers with no visibility into whether or not their problems are being addressed, and, if they are, when they might expect to receive assistance. This is bad enough when dealing with consumer electronics that cost up to a couple of hundred of dollars, but it's completely unacceptable when dealing with proprietary design tool vendors that are charging several thousand dollars for software licenses for tools that are the only option if a customer doesn't want to drop an order of magnitude more money to go with 3rd party tools (e.g., Synopsys). Who do you think are the worst offenders of this downloading of support onto the backs of the customers themselves, and what can be done about it?"
I had that problem with 3Dstudio max back in its heydays.
...simply based on their PRIDE of their work. I was in love.
I finally decided to bite the bullet and go legit, I purchased a full 3Dstudio max 4 license + character studio (In my country, that cost over 5000 USD back then), and I didn't receive ONE ounce of support, only mocking for not having the right equipment for their software.
3D studio Max 4 got constant crashes with Application Error and corrupted files. And while I was in the middle of an important animation project of mine, this was unacceptable. Freezes and Crashes. Autodesk supporters blamed my computer. I did everything they said, I upgraded to Windows 2000 Professional, I upgraded my ram to the maximum possible limit. I even switched the mainboard 3 times + upgraded to the recommended intel processor. It still had the same freezes and crashes.
After 6 month struggling with the big corporation, I got tired of 3D software and swore I'd never use it again, but once a 3D artist...always a 3D artists...it's almost like being an alcoholic, it is THAT addictive (at least to me), so I tried Blender 3D (back then it was a small runt around 2mb while 3Dstudio max was a 60mb beast), and I had less crashes, albeit it was harder to learn.
Discovered a few bugs in Blender, and reported it to the coders (Ton Roosendaal), and got an INSTANT response, no longer than 2 days had some of his coders in his coding team fixed the bug, free of charge
And what can we learn from that? Today I still use Blender, albeit for professional production. I've produced high end commercial for the big brands such as Carlsberg (beer, not free...) worldwide and never looked back.
What this world is coming to - is for you and me to decide.
Adobe is filled with issues, among them when I am compelled to sign in to verify I am an authentic user each time I use the software. This does not bode well when I am in transit and have no access to wifi. I used the forums and asked about this issue but receive a robotic response that you do not need to sign in each time you use the product. My experience proved the contrary. I call Adobe tech support, who asks to log onto my computer, and over several days it feels like half of India is lgging onto my computer to try to repair this issue. I figure a reinstall would do the trick, several reinstalls later, no change. India still needs to get on my machine to try to figure out what the hell is going on and the engineers over at Adobe are laughing because they tell their outsourced labour nothing. You get the forums and get little help or call in and get no help either. Adobe has the largest market share in their industry, so they do not care. Only when an upstart gives them a run for their money will you see Adobe shake a leg.
"SO we bide our time, waiting for a purer kick to bloom and the future is still bleak, uncertain and beautiful" -GSYBE
And generally, the number of a tool's users with a problem at any given day SHOULD be << the number of developers or support staff.
But why should the support staff waste their time repetitively answering a question that is already answered in a customer forum? My experience is that peer-to-peer customer discussion forums are almost always superior to the formal support offered by the vendor. They have better advice, often list more than one option for solving the issue, are quicker to access, and are FREE. The summary makes all of this sound like a bad thing that we need to "do something about". Rather it is something that should be encouraged. When I am selecting new software, whether proprietary or OSS, I am much more interested in an active and accessible forum, than in what formal support contracts are available.
The quality of support you get from forums. mailing lists, and IRC channels is almost always far better than that directly provided by the company. Support teams that are competent enough to not just be warm bodies reading from a script simply don't scale well, because support employees at that level of competency expect (and deserve) to be paid as much as developers.
The vast majority of support queries on the other hand are repeats of the same questions, over and over again from customers who can't be bothered to use Google to search for their problem which means companies have to have a filter in place. That filter can be a forum, a web form that forces you to view every single article in the knowledge base, or a team of barely trained monkeys who are underpaid, and will burn out within 3-6 months from being asked the same questions over again by customers who are, on average, so dense that they don't mention the device in question isn't even turned on until they have already nodded along and gone through 30 minutes of "troubleshooting".
The use of community based support shouldn't itself be a concern, but how that support is implemented, how it's managed, and how the company uses that community based support to triage and escalate issues should be. In the most effective, and customer friendly cases, community support basically is used to to weed out the people who can't bother to help themselves from the people who have real problems, and the latter will get real support from "power users" or even actual developers.
The key to making that work in favor of the customers that actually need help is good moderators. They need to be jaded, vicious bastards who will stamp out any hint of noise amidst the signal, who aren't afraid to humiliate someone who posts the exact same question without reading the post directly below it where someone else asked the same thing.
All of this, should of course be accompanied by the best paid support you can find, at whatever rate allows you to pay your support staff a good (at least $25 USD/HR) wage plus medical, mental health, sick days, vacation and other benefits, and generally keep them happy. This should be a "tierless" support team if at all possible - the people you put there should be able to handle anything that comes their way, or act as a liason between customer and developer when necessary. The rate for this level of support should be high enough that your support team shrugs off people asking "dunb" questions as suckers who wasted their money rather than banging their head in frustration.
Chances are, the same support people can be providing paid phone support and "escalating" cases from the forums for free support when it's needed & deserved. Everybody wins in this case - lazy people can pay to be lazy, people with no time to wait for a solution can pay for one, and people who are willing to work to find a solution can get the help they need free of charge.
you might be surprised. when my ~$50 sennheiser in-ear headphones broke, i sent them in under the 2-year warranty and got a free replacement. they probably cost ~$5 to manufacture, so they have plenty of margin for support; they just make more money if fewer people use what they are entitled to.
"They were pure niggers." – Noam Chomsky