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Sony Winding Down the PSP
Linnen writes "Sony has started the process of phasing out its PSP handheld console. From The Guardian: 'Shipments to the U.S. ended this year, and they are closing in Japan soon. European stores will see their last arrivals toward Christmas. Launched in Japan in December 2004, it is almost 10 years old – not a bad achievement for a handheld that was almost written off early in its lifespan. ... The console struggled with high piracy levels of its titles, which meant the likes of EA, Activision and Ubisoft were reticent about committing to major development projects. However, the ease with which hackers were able to break the device's security system also meant that it became a favorite with the homebrew development scene, and amateur coders are still producing games and demos for the platform. Some look back on the machine as a failure beside the all-conquering Nintendo DS, but this is unfair. The console sold 80m units, a figure boosted by a series of excellent hardware and featureset updates, including the slimmer PSP-2000 and PSP-3000 models. '"
Apparently, I thought the console went away years ago personally. I haven't seen or heard of it in years.
Not just from Nintendo, but from pretty much every smartphone and cheap tablet out there.
The Internet King? I wonder if he could provide faster nudity.
Given that anybody who pirated the content likely wouldn't have paid for it even if they'd not pirated it, this is just an excuse from the likes of EA, Activision, and Ubisoft. (And when was the last time any of the above put out a game that wasn't another tepid dishwater remake or derivative copy of somebody else's game anyway?)
Yes and no. While there was piracy on PSP, there was also piracy on DS, and lots of it. At the end of the day, DS was a bigger market and studios wanted to sell to the machine with the bigger install base - it helps, especially when piracy rates are high.
Bullshit. I'd just rather spend my money on drugs than games.
Sony released the ps vita like 3 years ago. This is not exactly news.
Ubisoft treats all of their customers like pirates, and complains about piracy rates on every medium. They've claimed multiple times that their games have a 99% piracy rate and that's why they need people to download UPlay (their proprietary PC client) and install always-online DRM, even for games that they sell on existing DRM platforms like Steam. Hell, they're still doing the "limited installs with no revocations" DRM scheme on a lot of their games. For instance, let's look at Anno 2070. Let's say, in theory, that I'm at work one day and Anno 2070 goes on sale, and I buy it from my tablet to play when I get home. Just to get the game working, I would have to:
- Start up Steam
- Wait for Steam to log in
- Download the game
- Install SecuROM (still comes with Anno 2070 and has I think 5 installs with no revocations)
- Start UPlay
- Wait for UPlay to log in
- Enter my product code from Steam into UPlay to register it there
- Wait for UPlay to unlock the game on its side
- Wait for UPlay to apply patches since they do it through UPlay and not through Steam
- Play the game
In case you're not keeping track, that's three different levels of DRM - Steam, Ubisoft's always-online DRM, and SecuROM, two of which require logins with separate accounts, to play a single game. Ubisoft hated the PSP (and DS) because they couldn't force DRM onto it. Same goes for Activision and EA. It's not like any of these companies have made a single good game in years anyway.
Is that really true? I'm not much of a gamer, but I am a huge music and film fan. I have a collection a couple of thousand CDs and DVDs and used to spend a large chunk of my paycheck every month on more to listen to or watch. But nowadays, pretty much everything I become interested in is already available as FLAC for music, or DVD/Bluray images for films from filesharing communities, with booklet scans too. So, my interest in actually paying for stuff has waned. From discussions on filesharing communities with forums, it seems like this is common: there's always one guy who is willing to pay for the media, but then he torrents it to several hundred people who have given up on paying for content. A great many of us would have paid for the CD or DVD if we had no other choice, so yes, piracy is a lost sale.
(Posting AC for obvious reason.)
My thoughts exactly. Piracy is extremely easy on the DS. It's so easy you basically just need to know how to purchase a special cartridge and copy files to a micro sd card.
The DS' success can be attributed to their unique IP, the low price, or the high build quality, but personally I think all these features break down to one thing: kids. DS was/is the platform for kids aged 4-14. You'd be hard pressed to find a kid in this age bracket that doesn't own one. The device is cheap, the games are cheap, you can beat the shit out of the thing and it wont break. It has novelty features like a 3D screen, a wide variety of exclusive titles that directly appeal to kids, and easy to configure parental controls. It's the dream platform for kids... and for parents to buy for their kids. You know... so their not bothering you asking you questions or breaking your things.
If it ain't broke, don't fix it.
The PSP was actually a pretty nice piece of hardware, at least for those of us that grew up when a black and white portable system was a big deal. My old PSP1000, long since hacked, is now mainly used when I get a sudden urge to play FF7. Which is still awesome. If they had come out day one with a bunch of ported PS1 titles available on PSN I think things could've been different.
The DS and its redesigns (DSlite and DSi) sold over 270 million units in 7 years before being succeeded by the 3DS, while the PSP and its redesigns sold 80 million in 10 years.
No contest there, EA and the like didn't want to waste their time on a relatively tiny userbase.
Piracy is just a handy scapegoat for both lawmakers and sony. Mainly they just didn't want to piss sony off by making it public they think the PSP is a failure not worth developing for.
I don't suffer from insanity, I enjoy every minute of it!
Lack of games killed the PSP. I had the console from day one and I bought Loco Roco 1&2, Jack&Daxter, Lumines and Killzone for it. And never saw a single game beside them that I would like to have. Sony also ruined the console by forced system upgrades, so whenever one opened console, there was a 30min upgrade session, just as is the case with PS3. No more Sonys for me, I will updates to my PCs when I like, not when console manufacturer decides to remove some feature.
While there was piracy on PSP, there was also piracy on DS, and lots of it.
Yes.
At the end of the day, DS was a bigger market and studios wanted to sell to the machine with the bigger install base
Ohmygodyes.
I've only ever physically seen one other person who owned a PSP. Every time I walked through an airport, I saw a number of DS systems. Still do, though it's 3DS now. I try to avoid contact, because nobody has time for a Pokemon battle while trying to make it to a gate.
Given that anybody who pirated the content likely wouldn't have paid for it even if they'd not pirated it
While that is a standard "piracy has no effect on sales" arguement I don't buy it. While that may be true for some pirates who simply get off having one of every released software title or very expensive products, for many products I bet the allure of free vs. buy is too strong take away free and some probably not insignificant percentage would buy.
this is just an excuse from the likes of EA, Activision, and Ubisoft. (And when was the last time any of the above put out a game that wasn't another tepid dishwater remake or derivative copy of somebody else's game anyway?)
The quality of the product aside it's pretty clear that high rates of piracy relative to sales results in less development and products.
I'm a consultant - I convert gibberish into cash-flow.
Dumbass, you just proved the GP's point -- whether you pirated the game or not you would have not paid for it. Thus, Pirated copy of game != A lost sale
As far as I'm concerned, the console "went away" when they came out with driveless units. All those PSP games I had bought? Useless.
So the only PSPs of interest to my family were used early models. Way to do yourself out of sales, Sony. Again. Now they're doing the same kind of thing with the PS4. PS2, PS3 titles? Nope, won't run. Customer? Nope, won't buy. :)
I've fallen off your lawn, and I can't get up.
Thank you for reminding me to make sure I am not purchasing Ubisoft games when I browse the Steam store. Steam is good enough DRM, putting stuff on top of it just wastes everyone's time.
Pretty fair assessment. We never owned any PSPs, but in our household of three (me, my wife, and our son), we have owned 8 DS products (including our current 3DSes). A couple of of the original DSLs developed bad hinges, but that isn't a big surprise given that they were constantly being opened and closed for 5 years before being replaced with 3DSes.
So long Metal Gear Acid.
A great many of us would have paid for the CD or DVD if we had no other choice, so yes, piracy is a lost sale.
Well, no, piracy is not necessarily a lost sale. "A geat many of us would have paid" is not the same as "every one of us would have paid."
Claiming that piracy doesn't hurt sales is a lie, but claiming that every pirated copy is a lost sale is also a lie.
Just to buy no games for it? Of course piracy kills sales ON A HANDHELD. There's lots of people out there with a PSP and no games actually bought.
Piracy on PSP is even easier now that custom firmware 6.60 Pro-C is out. It runs iso's directly from the mem stick. No downgrade necessary either. They probably factored this in the decision to kill it off.
Thinking back to where I grew up (where piracy was the norm, as was sharing everything) most people who pirate software, do so because they can get it for free. Barring any effort, people will naturally assume that anything with DRM isn't free, thus gravitate to whatever is free.
I have enough problems trying to convince family members that "No thepiratebay is not a source of free content from some magical land where everything is free"
I actually buy books, software, games and movies... even if I have seem/used it for free at some other point in my life, because I appreciate having these things. I have several copies of various games because the GOG/Steam/Nintendo/Origin stores don't overlap. If these stores would coordinate so that one license on one platform can be used on another, it would make the secondary piracy excuse "format shifting" go away. The film industry is slowing figuring this out with Ultraviolet and iTunes
sadly lots of good games (yeah Valkyria Chronicles 3) never left Japan.
While userbase may be the number one reason to not develop for the PSP, it's likely the ease of piracy was another major concern. Cause lets fact it, free beats paid any day. Doesn't help that piracy was in many ways a superior option since it let you carry multiple games in 1 card and saved battery life by not utilizing the umd drive.
The proper question to ask is not "would any pirates at all buy the software if they could not pirate it?"
But instead:
Is the total cost of DRM (including dev/licensing, sales and reputation lost to consumer rage, sales lost to the extra piracy that is motivated by the frustration caused by the DRM, etc.) greater or less than the cost of copies lost to the pirates who only bought it because they couldn't defeat the DRM?
The answer to THAT question is most certainly "no."
Subsequent PSP models were not easily hacked (and I believe the later models remain unhacked today).
I don't know about the E1000 (a PAL-region barebones PSP), but the PSP-3000 and (I think) the PSP Go are both hackable without actually flashing new firmware. Some of the software signing keys were discovered about 3 years ago. You can sign custom binaries and use those to open the floodgates to whatever else you want.
It is pitch black. You are likely to be eaten by a grue.
That's been true for many years now. I don't know off-hand when 6.60 Pro-C was released, but your post makes it sound like the ability to rip UMDs and play them straight from a mem stick is a recent (read, this year) development.
Subsequent PSP models were not easily hacked (and I believe the later models remain unhacked today).
I don't know about the E1000 (a PAL-region barebones PSP), but the PSP-3000 and (I think) the PSP Go are both hackable without actually flashing new firmware. Some of the software signing keys were discovered about 3 years ago. You can sign custom binaries and use those to open the floodgates to whatever else you want.
If the keys were released 3 years ago that speaks little to the impact on piracy when the revisions were reeleased in 2007 and 2008 - they were moderately successful in preventing piracy because they shipped with the firmware holes plugged. You needed a Pandora battery and Magic Memory Stick as the first step, changing the game from a pure software hack to a hardware + software hack, much like the very first PS3 hacks which required the service mode USB stick.
As far as I know, the modern firmware versions of modern PSPs remain unhacked. If the signing keys were leaked then it's game over, though, unless Sony wants to blacklist the keys and whitelist all prior releases. They did this with the PS3, but that's because people were still making games for it.
Love how my post was modded flamebait. Bring facts to Slashdot get shat on.
I'm convinced this is a big part of why indie games are having a heyday right now. The big developers just don't get it. Haven't bought an Ubi game since I can't remember when. Might "borrow" Watchdogs at some point but would never in a million years buy it or any other Uplay crap. Burned once, never again. I spend loads of money on games all the time and should be their target customer-- but they don't want my business.
Truly. It is awesome. There are only a few small problems with it.
1) UMD disk is proprietary shit. Had they instead used a mini-dvd, the handheld would have been fantastic. But I realize that this is sony, and that they have delusions of owning the media market, despite having CLEARLY lost on all fronts. No Sony, your memory stick tech will NEVER be more user friendly than SDcard. No Sony, your UMD was never going to surpass mini-DVD. No Sony, your MagicGate bullshit for the vita will never catch on. Sorry. Users have the choice of non-sony things that work with all other non-sony things--- which are just as good if not better, than what you offer-- and are perfectly content to let your bullshit die on the vine. Like Vita is.
You SHOULD have used mini-DVD.
You SHOULD have used Micro-SD.
2) Sony dropped the ball bigtime on game selection for the PSP, and further shot themselves in the foot by failing to give proper dualshock type thumbknobs-- Even the (very excellent!) PSONE emulator (which works with basically every PSONE game, with some tweaking!) is rendered less than fully useful because of the lack of the other thumb knob. I bought my PSP fat explicitly to run CFW on it, so that I could play emulated SNES and NES games on it, and to run homebrew apps on it. (It works just fine as a small ebook reader, and as an email reader. Used it for quite some time before I bought a smartphone. Could check my emails anywhere there was open wifi!)
The reason why this was the SINGLE, ONE AND ONLY reason for that purchase decision? THERE WERE NO GAMES RELEASED FOR THE PSP WORTH BUYING, OR EVEN PLAYING. I have had my hacked PSP for.. Jeeze--- YEARS now. STILL, NOT A SINGLE PSP TITLE ON IT. PIRATED OR OTHERWISE. My choice not to buy games, was because there were no games worth having!
BUT-- Again-- the handheld itself is fantastic!
The screen is behind a very robust and thick slab of plastic that keeps it from getting screwed up. The FAT has an out of this world battery life. I could play an emulated snes game for literally 8 hours straight on a single charge! FANTASTIC! I STILL take the hacked PSP on vacation!
Where Sony screwed up?
Again, where they always screw up, and where they have always historically screwed up, and where they will consistently and forever screw up, until the day they collapse from the inside:
1) They were and still are delusional. They want to believe that we will buy something just for the Sony name. We wont. This carries over on anything tied exclusively to Sony products-- be it MagicGate or MemoryStick memory cards, proprietary spinning disc formats, audio CDs with extra special rootkits--- whatever. Does not matter. If it only works in SonyWorld, while everyone else plays in REALWORLD, SonyWorld will always get the attendence that EuroDisney gets-- which is to say, it isn't really in your best interests to try it, sony. If you want us to invest in something, you have to MAKE it WORTH our while. You have to present something tangibly better than what everyone else offers; It MUST be bigger, better, faster, and be all that and a bag of chips; Complacency will NOT work. This should be immensely apparent to even you guys by now. That means if you offer a console to compete with another quality product released by a competitor, YOU NEED TO OUTSHINE THEM IN EVERY POSSIBLE WAY. Do any less? You will lose. EVERY. SINGLE. TIME. That means having bigger selection, better loading times, better quality gameplay, and all that ball of wax. Giving us a porche that runs on refined plutonium, when there is no real way to get that plutonium, is a good way to waste money engineering a very sexy looking product that nobody will buy. That's where you fucked up with the Vita. Sure, it looks sexy, and probably is a very well designed handheld. BUT YOU DONT HAVE A BIG GAME CATALOG FOR IT. Why spend money on a porche that runs on plutonium, when you can never get the plutonium? Why spend money on a porche that runs on plutonium when you have to deal with deadly ionizi
A "lost sale" doesn't even make sense, since they never had the sale to lose to begin with. In order to lose something, you have to own it first. You can't "own" sales that you haven't made yet.
It's an unprovable claim to begin with.
If something is so important that you feel the need to post it on the internet... It probably isn't that important.
The obvious reason being that you're full of shit and shilling for the MAFIAA.
You're an idiot.
By lost sale they mean this:
If they had the perfect DRM which made pirating impossible and was convenient and possibly even gave you physical media like a DVD, they WOULD make more money from sales. They would have all the sales from those who would, for example, buy a game or move and those who pirate but would probably buy it if there was no option.
Company's make less money from sales when people don't buy their product.
It is not clear. While piracy may result in less development, it also results in more hardware sales, which in turn result in more development.
If a game can be designed/redesigned for a touch-screen interface, great.
Some people would claim that all worthwhile games can be "redesigned for a touch-screen interface". For example, one could redesign a platformer by removing the exploration element, resulting in Canabalt or Rayman Jungle Run.
If you put a huge ass list of silly secret handshakes involving dancing while naked and slathered in peanut butter-- JUST to get the SDK for your platforms-- NOBODY IN THEIR RIGHT MIND THAT ISNT A PEANUT BUTTER NUDE DANCING FETISHIST IS GOING TO DEVELOP FOR YOUR PLATFORMS
I guess the console makers' rationale is that if a developer has the resources to work around "absurd" requirements to get an SDK, it's more likely to have the resources to make a game that's better than Action 52. Perhaps you don't remember the crapfest that was the Atari 2600 library in 1983-1984, but it nearly brought down video gaming entirely in North America. Being selective about who is allowed to develop for a platform is console makers' way of ensuring "better quality gameplay, and all that ball of wax." That said, Sony has reportedly dramatically loosened up who's allowed to develop for PS4 and PS Vita; searching the web for "Pub Fund" will pull up articles about its recent indie developer outreach efforts.
[Android] IS FREE TO DEVELOP FOR, WHICH IS WHY THERE IS AN APP FOR FUCKING EVERYTHING.
Including an app for stealing users' personal information. Whenever mobile malware makes the news, it's almost always on Android, not iOS, and not the game consoles (except for "taihen" and "r0mloader" way back in the early DS homebrew days).
One practical problem is that Android has far longer audio latency (minimum time between touch and audio feedback) than the dedicated handheld systems. This screws with the rhythm of certain activities in certain games. For example, the NES game STREEMERZ: Super Strength Emergency Squad Zeta is a lot harder on EMUya (NES emulator for an Android-based set-top box) than on an NES due to audio latency messing with grapple timing. Rhythm games are right out. Or does the Shield have a low-latency audio API that some other Android devices lack?
Of course Sony blames piracy, otherwise they should confess that they made mistakes themselves. Sony messed up the PSP and Vita by its own memory card. They tired to get bigger cut of the game sales by forcing app store games to be cheaper but taking the money from sales of the memory sticks. And if a 32GB memory stick costs four times the price of a MMC, fiasco is ready. Nobody wants to develop games if they get only small fraction of the price.
While that is a standard "piracy has no effect on sales" arguement I don't buy it.
If you don't buy it then you are part of the problem.
(Thank you, thank you, I'll be here all week!)
sigs are hazardous to your health
well winding it down makes sense they haven't made any first party games in years not sense vita. and its been off the shelves nearly as long. the main issue of course was in its 10 year run it had very few must buy games. the hardware for the time was epic it pretty much was a low res ps2 in terms on how far they could push the games stomping the gba and ds into dirt in terms of raw power. the main issue was in fact sony when something good did come out sony never even tossed ads it was for the psp. some of witch where games like crises core metel gear peace walker Resistance god of war and so on thers a pretty good slecten of awsome ones. it also had tons of jrpgs and even a phantasy star mmorpg well 2 of them and portable 2 was pretty dammed good. but it also got alot of trash that nobody would whant to buy or play much like the original ds did. also the main reason psp kept getting titles end of life was the fact vita sales suck and still do and most vita owners are playing original psp titles due to its own lack of games. and yes fps fans did hate the fact it lacked dual anlong or so they calmed yet i don't see vitas flying off the shelves lol.
The proper question to ask is not "would any pirates at all buy the software if they could not pirate it?"
But instead:
Is the total cost of DRM (including dev/licensing, sales and reputation lost to consumer rage, sales lost to the extra piracy that is motivated by the frustration caused by the DRM, etc.) greater or less than the cost of copies lost to the pirates who only bought it because they couldn't defeat the DRM?
The answer to THAT question is most certainly "no."
Care to show the analysis that brought you to that conclusion?
Part of the piracy problem on the psp was that the memory card and file system were exposed. Installing pirated games was a snap.
It doesn't surprise me that Sony developed a system proprietary storage mechanism. Granted, the 3DS uses sd cards no problem...
Non impediti ratione cogitationus.
I had this experience when I bought Heroes of Might and Magic 6 - a game I was looking forward to playing. I couldn't get UPlay to work on my machine, so I got a refund. (I guess that's the one advantage of the crazy DRM - at least they had proof I never got to play the game I bought, so the refund request was fair.)
It's a shame, I have fond memories of Heroes of Might and Magic 3 and 4 and was looking forward to 6 - but not if that's what is required.
I even have mixed feelings about Steam on Linux and SteamOS. Valve does a great job making DRM as low-headache as possible. And I am 100% in moral agreement that people should pay for the content they use. But the moral right for Valve/Ubisoft/Sony/Disney and so forth to get revenue for their content does not offset the moral wrong of writing software and building hardware that interferes with my ability to use computing devices I purchased. You can't battle evil with evil and call yourself the good guys.
just leave a way to sideload, and all is golden.
Publishers see "just leave a way to run illegal copies, and all is golden."
the point is to build up the desirability of the console, so that AAA game studios have incentive to target the platform.
On the other hand, perhaps some AAA publishers don't want to share a platform with "the riff-raff" for fear of their products being lost among the me-too knockoffs that flood both Google Play Store and Apple's App Store. Case in point: Try searching these stores for "Flappy" and seeing which games other than dB-Soft's show up.
Sorry, bullshit. Working in the shop I've met more "Joe Pirate" types than you have had hot meals and ya know what? they pirate several orders of magnitude more than they will EVER use. I know one guy has over 30 spindles of music, how much has he listened to? NONE, because the thousand or so songs he actually listens to are already loaded on his laptop but if he likes ONE song from an artist he feels compelled to get EVERY song by that artist, even if he will never listen to a single one except that one hit he already has on his laptop!
I've seen the same thing in games, both with guys that have every game for every console while playing MAYBE a dozen games out of the whole smash, and with the guys that collect genres like FPS or RPG where again they play maybe 1 out of every 50 that they download, and in movies where they will download every movie in a genre (say horror) or every top 10 movie while watching again MAYBE 1 out of every 50. I don't know whether its a compulsion like hoarding or just a need to collect something but I'd say if you magically made perfect DRM tomorrow there isn't a single pirate that has walked through my shop that would buy more than a handful of the stuff they listen/watch/play all the time and the rest? It would just go into a giant "don't care" black hole never to be seen or heard from again.
Hell even I am guilty of this as I'm addicted to Steam sales and Humble Bundles, I have nearly 200 titles in my Steam, and probably just as much if not more in DRM free formats like GOG and direct downloads from the bundles...how many have I actually played? Maybe a quarter if that, how many have I played more than 10 minutes? Maybe half of those, all the way through? Maybe TEN. So if Humble Bundles and Steam sales didn't exist i would be just as happy as i am now if I would have only bought 10 games, looking at what I've been playing of late 4 RPGs and 6 shooters would be more than enough, so the only difference is those that made the other 390 games would not have a snowball's chance in hell of tempting me with squat as i would have never sampled their wares, that's all.
And at least in my case I can state the opposite is also true, i wouldn't have the entire Joss Whedon collection as well as the Marvel movies if it weren't for piracy, as there was no WB in my area so the first half season of Buffy on P2P got me hooked on Joss Whedon's writing so if it weren't for P2P I wouldn't now have the box sets for Buffy, Angel, Firefly, as well as the Avengers and the Marvel cinematic universe, all because i caught those first episodes of Buffy on P2P. Would I have bought them otherwise? Not a chance in hell, a horror series starring a soap actress and the guy from the Taster's Choice ads? Doesn't sound appealing from where I sit.
ACs don't waste your time replying, your posts are never seen by me.
You make it sound like there is only a trivial amount of money involved...
Let's assume every person who bought a DS or a PSP bought just one game...For the sake of round numbers, let's say that game earns $10 profit on each sale... Sure 270 million units generates $2.7billion, but 70 million units still generates $700 million... That's nothing to laugh at even if the software developers never sold another copy of a game ever again... 70 million is not a small user base.
In truth, we know video game sales earn far more than $10 profit for the developer per title, and even if 50% of DS or PSP owners buy games regularly (personally, this number seems higher than 50% to me), this more than offsets the loss due to piracy... Their reasons to shelf the PSP are not based on piracy alone...
Is piracy a lost sale? I completely disagree...If I couldn't download it for free, I still wouldn't pay the developers to get the game...
I'm a video game collector. I own 200 legit games for the Original XBOX... I also own about 250 legit games for the XBOX 360. I own about 40 legit games for the PS2... I never bought a single one of them brand new from a store... In fact, I bought or traded for every single one of them from someone else, USED... The developers never get one penny from me. I may as well be a pirate...
This is what qualifies for insightful these days? Really, this is just a spastic rant at Sony by someone who readily admits they buy no software for the system and use it as nothing more than a portable emulator for pirated 20+ year old console games.
The PSP had some amazing titles for it... some examples of just UMD releases to name just a few (and I'm not even counting several Mini's and other digital only titles, including PS1 games):
Patapon 1 & 2 (3 not so much) ...and best of all, you can get a component cable for the PSP and hook the system directly to your TV to play at 480P.
Castlevania: The Dracula X Chronicles (3 excellent Casltevania games in one)
Gunpey
Little Big Planet
Phantasy Star Portable 1 & 2
Ridge Racer
Space Invaders Extreme
Ys series of games
As for the rant about the Vita memory cards. The idea is not to get people on a new standard. The idea is to completely lock the Vita down and put the breaks on the rampant piracy the PSP had regardless of the reasons for the piracy.