Starbuck's Wireless Charging Stations Won't Work With Most Devices
Lucas123 (935744) writes Starbucks today announced that after beta-testing wireless charging in several locations, it will roll it out to all of its cafes in the U.S. Unfortunately, the Powermat wireless chargers they chose to use doesn't support the overwhelming number of mobile devices that are enabled for wireless charging using the Qi standard. Of the 20 million consumer devices estimated to have shipped in 2013 with wireless charging capabilities, nearly all were built with the Qi specification, according to IHS. The majority of the Qi technology was built into devices such as the Google Nexus 4 and 5 smartphones, Google's Nexus 7 second-generation tablet and a number of models in Nokia's Lumia smart phone range. The battle between the three wireless charging consortiums is expected to continue to adversely impact adoption of the technology.
Yeah...nice work on this headline.
Not only does this not support most devices, since most do not have wireless charging abilities, but it does not even support most wireless charging devices.
Troll is not a replacement for I disagree.
See, Starbucks is good because they give you free charging. And Starbucks is good because most people cannot use it, so it will keep the power consumption low and thus make them more energy efficient. It's a win/win all around!
Browsing at +1 - no ACs, I ignore their posts. So refreshing!
Why would a charging station need a standard? If you're near EMF, suck it up!
And here's the reason:
"The PMA also champions a magnetic inductive wireless charging technology that requires a more tightly coupled link between the charger and device. In addition, the PMA developed an open network API for network services management. So, for instance, Starbucks would be able to identify mobile devices charging in its cafes and gather usage pattners or target users with marketing and advertising."
So they'll give up convenience for most of their (high end phone wielding) clientele for a swipe at tracking you and selling you and your information. The decision makes sense in that light. Nothing is free, not even free wireless charging. Unless, of course, Apple decides to weigh in with the PMA this fall, in which case there will be a huge batch of high end, security poor sheep ready to fleece.
Is it just my observation, or are there way too many stupid people in the world?
just goes to proof that d48nk8ng coffee doesnt make u smart.
Starbucks frowns upon people bringing coffee into their establishments.
Starbucks should give up on coffee and focus on it's core strength - having a bunch of hipsters sit around and write their screenplays.
Not just because they picked the wrong standard. (I'm picturing Gil Gunderson making the pitch.) The real problem is that wireless charging doesn't transfer very much power. My new phone has a 2 amp charger but it gets less than half that thru a wireless charger. 2 amps can get me a good chunk of charge in 20 minutes. Wireless can't. If I'm low enough that I need to charge on the go, I need the maximum current that my device can handle.
A wireless charger is fine for keeping the phone topped off at my desk where the phone's sitting for hours with the display off. It's pretty much useless when I'm only going to be sitting for a few minutes.
Just put an outlet at each table and be done with it. You know they had to run power to the wireless systems so it would have been simple to install outlets.
If they market heated coffee mugs that work with this technology.
Have gnu, will travel.
The last time Starbucks adopted a technology like this was in 2001 when they chose WiFi - a move that then settled conflicting standards and made WiFi what it is today. Starbucks today is 5X its size in 2001, so you can imagine the excitement.
Apparently most of the phones already out in the market use the Qi standard, like the Samsung S4 and S5, the Nexus 4, 5 and 7 and a bunch of Nokia phones.
Maybe the Samsung S6 and future Nexus devices will support PMA but none of the current ones do.