Chinese-Built Cars Are Coming To the US Next Year
cartechboy (2660665) writes "Made In China." It's a sticker we all know too well here in the U.S., and yet, it seems not everything we buy is made in China. To date, there haven't been Chinese-built cars in the U.S., but we keep hearing they are coming. Now it seems it's about to become a reality, as Chinese-built Volvos will be arriving in the U.S. as early as 2015. The first model to arrive will be the S60L. The payoff for Volvo if it manages to convince buyers that its cars built in China are just as good as those currently built in Europe is vast. Not only will it save on production costs, but it will help buffer against exchange rate fluctuations. Volvo's planning to make China a manufacturing hub, and that makes sense since it's now owned by Chinese parent company Geely. But will Chinese-built cars be just as good as European-built cars, and will consumers be able to tell the difference?
Actually, the Chinese will build to any spec. If they can build it on the same quality requirements for cheaper, you tell them you want it to your quality spec and you pay less.
This is unlike Germany, where the only quality level is "high", and you pay for German manufacture. German manufacturers won't provide you with a lower cost-tier and a lesser-duty-cycle product.
By the by, quality is the degree to which a deliverable satisfies requirements. A car that falls apart after 5 years isn't any higher quality than a car that runs for 50 years, if you're going to replace either in 5 years anyway. If the former is much cheaper to own and maintain for the first 5 years than the latter, then the former is of higher quality; if the latter is cheaper to own and maintain, then the latter is over-engineered and can be stripped back to last 5 years and cost much less, better satisfying quality requirements.
Many of us want cars which will satisfy a low total cost for acceptable function. The car should last longer to avoid a new expensive purchase, and require minimal maintenance to retain its important functions (reliability, safety, comforts, emissions, and so on). Our quality standards are the cheapest thing we can get for the presumed function and comfort level, which is why economy cars are so popular in the US: they don't save very much on gas, they don't drive as well as something with a V6 or V8 and a sports suspension, but they're cheap and they tend to have a good duty cycle (even GM's ecotec engines are built to last, never mind the newer non-Ford engines Mazda has been putting in the 3).
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