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DC Entertainment Won't Allow Superman Logo On Murdered Child's Memorial Statue
An anonymous reader writes Jeffrey Baldwin was essentially starved to death by his grandparents. Funds had been raised to build a monument for Jeffrey in Toronto. The monument was designed to feature Jeffrey in a Superman costume, and even though Superman should be public domain, DC Comics has denied the request. "The request to DC had been made by Todd Boyce, an Ottawa father who did not know the Baldwin family. Boyce was so moved by the testimony at the coroner’s inquest into Jeffrey’s death last year that he started an online fundraising campaign for the monument. DC’s senior vice-president of business and legal affairs, Amy Genkins, told Boyce in an email that 'for a variety of legal reasons, we are not able to accede to the request, nor many other incredibly worthy projects that come to our attention.'... For Boyce, it was a huge blow, as he felt the Superman aspect was a crucial part of the bronze monument, which will include a bench. The coroner’s inquest heard from Jeffrey’s father that his son loved to dress up as Superman."
It is often easier to ask for forgiveness than permission.
If they had not asked, DC probably would never have noticed that their logo was used there. On top of that, even if they had, I doubt they would have acted on it. Suing a grieving family over a harmless supposed trademark violation isn't too good for the company's reputation.
If they tried to use the logo now, after having been denied permission, DC would probably have no choice but to sue since this is in the public spotlight.
This would have been a total non-issue had they just done it and not asked anyone or publicized it.
It's the American way!
Tic-Tac-Toe, Global Thermonuclear War, and relationships all have the same winning move.
Sure they can. They can license it out for this particular statue. Once it's licensed, there's no dilution.
General Relativity: Space-time tells matter where to go; Matter tells space-time what shape to be.
In their defense, if they don't work to protect their trademark, then everyone will be getting their children murdered to put DC's logos on their headstones...
Do not look into laser with remaining eye.
A little harsh but dead accurate. They're not legally obligated to sue the grieving parents. They could even draw up a contract and sell them limited rights to have this one statue in perpetuity for a dollar, or some such. For PR reasons, the DC rep could even donate the dollar to the rights purchaser.
There are many ways DC could do this, legally and protected, without being asswipes. They chose "fuck 'em; none of the above".
Dewey, what part of this looks like authorities should be involved?
More importantly, without this trademark protection, Joe Shuster and Jerry Siegel would not be encouraged to produce more works!
Tic-Tac-Toe, Global Thermonuclear War, and relationships all have the same winning move.
The problem was in the story telling. Every writer would put Superman in a perilous situation and then invent a new power to get him out of it. Eventually, they found it hard to write for Superman. After all, when you have a guy who can juggle planets around for fun, what can threaten him enough that readers would think "this could conceivably kill Superman?" (We all know that Threat Of The Week won't kill Superman, but the villain needs to have a reasonable chance of winning or there's no suspense in the story.)
They tried correcting this when they reset the DC Universe and lowered his power levels, but the writers keep doing the same power ramp-up.
Then again, some depictions of Superman work nicely with an uber-powerful Supes. The final episode of Justice League, for example. Superman is beating up on Darkseid and notes that he feels like he lives in a world made of cardboard. He needs to be careful of his every action lest he hurt someone or break something. For the first time in a long time, he feels comfortable in just letting go instead of worrying that hitting the villain would result in needless death and destruction.
My sci-fi novel, Ghost Thief, is now available from Amazon.com.