Bose Sues New Apple Acquisition Beats Over Patent Violations
Bose has taken issue with some of the technology embodied in products in Apple's newly acquired Beats line of headphones. As Ars Technica reports, Bose is suing Apple, claiming that the Beats products violate five Bose patents, covering noise cancellation and signal processing
Although Bose never mentions Apple in the 22-page complaint, the acquisition price of the private company may have played a part in spurring Bose to sue. The suit doesn't include a specific damage demand.
Bose has also filed a complaint with the US International Trade Commission against Beats over the same infringement claims. That means the patent lawsuit filed in federal court will be stayed while the ITC case gets resolved first.
Only an ignorant troll would imply that Bose doesn't do original research. You're a troll.
Bose and Beats are both highly brand-focused. Bose targets the more mature quality-seeking crowd, while Beats targets the bass-hungry and fashion-conscious youth. There's some overlap, but generally I'd say their targets kept competition to a minimum, and they've pretty much cornered those targets
Apple has the best of both worlds being viewed both as high quality and a status symbol. If they start using their monster marketing teams to align peoples' view of Beats with that of Apple, Bose stands a chance of being pushed out of the market by a frightening direct competition. They've got good reason to try to stall the acquisition as much as possible
If there's no highs an lows, it's gotta be Bose...
If there's no mids and tweets, it gotta be Beats!
Watch those corners
Beats (and by extension, apple) is overpriced, overhyped shit. Bose is overpriced, overhyped shit. I sincerely hope they cost each other millions with this.
BeauHD. Worst editor since kdawson.
Dr. Bose (an actual Doctor, with an MIT Doctorate and everything!) is an innovator par excellence.
Just accross the parking lot is the Bose Research Building, where every design must pass a rigorous Design Assurance Engineering process. They have anechoic chambers, speaker torture (long-term testing) rooms where they do up and down, left and right, circular, and random vibration testing, CAD rooms and all kinds of research tools and methods you can't even imagine (e.g. Salt Fog testing for their Marine products)
And with all this concentrated wonderfulness, and Doctor Bose's (an actual Doctor) Godlike status, Bose speakers are still marginal - at best.
You canna beat the laws of physics, laddie.
The shepherds did so well protecting the flock that the sheep no longer believed that wolves existed.
Bose is an over-priced lifestyle product for the middle aged. Beats is an over-priced status symbol for teens. Both groups of people are unaware that products equal specs can be purchased for much less and that superior products can be purchased for the same price.
"A plan fiendishly clever in its intricacies"- Homer Simpson